Why Copywriting May Be Dangerous To Your Health
Published: Mon, 04/01/24
I’ll admit it. I’m addicted to copywriting. I can’t wait to get up every morning, make the coffee, and then hit the computer. The addiction is too…
Doug D'Anna
Doug D'Anna's A-list
That was fast! Only five copies left!
Published: Mon, 04/01/24
Hurry: Only Five Copies LeftWhen I made my direct mail package that beat Gene Schwartz's copy available to my followers, I knew copies would fly off…
The Direct Mail Package That Beat Gene Schwartz's
Published: Sun, 03/31/24
The year was 1995. My Great Retirement Betrayal had run for over three years, and the client mailed over 25 million pieces. I made a cool $250k. But…
The Email with the 77% Open Rate and an 18% CTR That Sold Out a Seminar
Published: Thu, 03/28/24
The Email with the 77% Open Rate and an18% CTR That Sold Out a Seminar Dear, One of my greatest blessings as a copywriter was having the opportunity…
Hurry: Only Six Copies Left
Published: Wed, 03/27/24
Hurry: Only Si Copies LeftWhen I made my 10-year control available, I knew it would be popular. That's because it's one of the rare evergreen controls…
How to Write a 10-Year Control
Published: Tue, 03/26/24
It's the number one success most copywriters are looking for: writing an evergreen package that lasts for years. My Great Inflation Surprise of 2012…
Today's Copywriting Pro Tip:
Published: Tue, 03/26/24
Today's Copywriting Pro Tip: WAKE UP PEOPLE: Attention spans are shorter than ever. Grab your audience's attention with a strong hook from the very…
Today's Copywriting Pro Tip:
Published: Mon, 03/25/24
Today's Copywriting Pro Tip: When you make storytelling your superpower, you will craft narratives that captivate your audience and compel them to…
Does this ring a bell with you?
Published: Mon, 03/25/24
I received this note over the weekend from another copywriter trying to make it in this crazy world: "Hi Doug! I’m greatly interested in finding a…
Today's Copywriting Pro Tip:
Published: Sun, 03/24/24
Today's Copywriting Pro Tip: I didn’t invest in testing. I just used it over and over not just to beat the control, but to crush the hopes and wishes…