When I made my 10-year control available, I knew it would be popular. That's because it's one of the rare evergreen controls that has stood the test of time
If you'd like to grab a copy for your swipe file, I would not delay.
My gut tells me they'll all be scooped up by the COB today and you will lose the opportunity to grab this at my special follower price.
It's the number one success most copywriters are looking for: writing an evergreen package that lasts for years.
My Great Inflation Surprise of 2012 is one that has done just that. It was mailed consistently over a 10-year period and was virtually unbeatable in head-to-head copywriting tests.
Here's what made it so
successful.
First and foremost, it tied directly into a theme all investors could relate to. In addition, it offers solutions to solve the problem all investors face.
This email did just that: effectively addressed the issue of rising inflation and highlighted its impact on wealth preservation and investment.
Moreover, every claim was supported with facts, statistics, and expert opinions, backed by data and examples to
illustrate the severity of the problem and the potential consequences of inaction.
And every year this email was sent out, we diligently updated all the facts to make the promotion current so that the reader never felt that the promotion was old.
Another key element was that actions that your audience can take to address the problem were also backed up with proof and historical guidance that provide specific recommendations and strategies that can help them protect and grow their
wealth in such dangerous times.
As I have often said, nobody buys unless they believe. Not only was the premise believable but the solutions were believable too.
The sense of urgency it created scared the reader because I made the situation so daunting and scary, if you didn’t take action NOW--you would lose your shirt.
That, combined with numerous testimonials, success stories, and expert endorsements not only demonstrated how others have benefited but also built a sense of credibility and trust, assuring readers that they could take the actions outlined in the newsletter to navigate this 'dangerous condition'.
Also central to the success of this control were the FREE reports that would reveal the
inflation-beating income stocks that could make the reader rich.
The final trigger, of course, was the high level of Risk-Free Trial and guarantee that would alleviate any concerns or doubts our audience may have. My 100% money-back guarantee and a risk-free trial subscription did just that.
By incorporating these key
elements into your 10-Year Control Package, you too can effectively engage your audience, provide valuable information, and motivate them to take action. Remember to tailor your message to your specific audience and address their unique needs and concerns.
Now that I’ve retired, I’ve decided to share this moneymakaer with a small circle of writers so that they can benefit
from its incredible selling power.
I never wanted it the public for two reasons:
I did not want my competitors getting a hold of it because I didn’t want to see its magic being used to beat one of my controls.
It formed the foundation of dozens of
winning control packages over the past 30 years.
Once you get your hands on a copy, you’ll see why.
I wrote it in a way that proved beyond doubt that your savings, IRA, and 401(k) could get wiped out in the blink of an eye.
That’s because virtually every sentence was packed with proof-point
after proof-point after proof-point. All of which walked the reader directly down the page to the order form.
In this long-term control, you’ll also see how I bring in the credibility of the publication as well as the knowledge of the author.
It is precisely this blending of story, proof, and credibility that made readers do a swan dive to
the order form.
I used this same format, headline, transitions, and call to action in dozens of emails, direct mail packages, and landing pages over 30 years.
Here’s what you’ll see in this control, including how I:
Tell this story of the great inflation
surprise.
Counter the skeptics.
Prove beyond doubt a market collapse could be coming.
Weave in the offer with the proof-points.
Use my “sneak preview” approach to catch their attention.
Get the reader salivating for the answers and profits.
Walk the reader directly to the order form.
Wrap up my offer in the PS in a way that gets the reader to do a swan dive to the order form.
As you’ll see, it’s a
copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest-value swipes in my collection.
That’s why I’ve priced it at such a high premium and limited this release to just 20 copies.
Considering that this 10-year control contains $1 million's worth of copywriting knowledge, I’ve priced it at such a high
premium of $399 and limited this release, like an NFT, to just 20 copies.
That way other writers won’t be able to use it’s magic against you in a head to head copywriting test.
However, as one of my loyal A-list readers, if you act in the next 24 hours, you can obtain a copy for just $299 as my way of thanking you for your unwavering
support.
Once the last copy has been taken, I will take this discount offer down and you will not have the opportunity to add this one to your library.
With over 23,000 Twitter followers, I expect all copies will be gone early Monday once I announce its release.
So if
you are looking for a high-converting email to add your swipe file, I would act on this now.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
