Dear ,
My high school wrestling coach Mr. Kent is a legend. He was an Airborne Ranger, served in both World War II and the Korean War, and ran our practices like a drill sergeant–and even made us shave our heads at the beginning of the season, just like new recruits.
So it’s no wonder that in his ten years of coaching our program, our team won the championship or co-championship six times, amassing a 78% win ratio in dual matches.
But what he taught me about copywriting was the greatest lesson of all.
Let me share it with you now.
All good wishes,
Doug
