“A lot of writers know the

rules about writing…

…but they don’t know how to write.”

–Sean Connery as William Forrester
in the movie Finding Forrester

Last week I had the joy of watching the movie Finding Forrester for the second time.  It’s truly a great film that every copywriter who is seeking a mentor should watch.

The movie details the bond that develops between a reclusive Pulitzer Prize-winning writer, William Forrester, and a 16-year-old kid from the Bronx who desires to be a great writer.

If it shows on HBO again, I highly suggest that you take an afternoon to watch it.  I’m convinced that you’ll find it to be not only an inspirational movie, but also one that can help you become a more persuasive and accomplished copywriter. 

Here's a quick look a the No. 1 rule that can set you apart from the rest 

All good wishes, 

Doug