Dear ,

As the economy tightens and businesses get very stingy with their marketing dollars, it's important that you avoid all the mistakes that could sabotage the growth of your business.

If you can avoid these five business-building mistakes, you'll not only attract more business, you will also sell more jobs and at higher prices than your competitors--even during tough times like these.

Mistake No. 1
Not having confidence in your abilities

This is the biggest career killer of all. Just because you're new in this business or you're trying to transition from one niche to another is no reason to stop believing in yourself.

In order to get more work, you must exude confidence that 1) you can do the job and 2) you can do the job better, faster, and more effectively than anyone else.

Now, I'm not talking about braggadocio.

That's an even bigger mistake. No, I'm talking about being confident in your God-given ability to communicate your effectiveness in person, in writing, and on the phone.

So starting today, this very moment, you're going to commit to yourself and to me that you are not going to be shaken by the doubts of others. You are not going to get discouraged by the "nos" that you hear. You are not going to throw in the towel when results don't come as fast as you want them to.

You are going to begin each day as I do--with an unwavering belief in yourself that yes, you are an A-list copywriter capable of taking on any product, not only delivering on time, but doing it better than anyone else.

Mistake No. 2
Not understanding that copywriting
is a sales job first, not a writing job

I realize for some people this may be hard to believe, but it's true.

Fact is, you'll never get the opportunity to write until you sell the job first. Long ago when I started my career, I discovered that my sales skills were far more important than my writing skills.

How could this be? Because I would never get the opportunity to write if I didn't sell myself and the job first. Fact is, there are a zillion other writers better than me. Better with grammar, punctuation--better all the way around!

But what they aren't is far more important. They're not better salespeople. Frankly, I kick their fannies on all counts.

That's one reason you signed up for the A-list in the first place. Beginning today, you are going to apply my past lessons in everything you do to build your business. You will do all this with confidence, passion, and enthusiasm. And even ask for half the money before you begin to write one word!

Mistake No. 3
Not knowing how to approach clients

This could be the biggest mistake of all. Truth is, just because you've taken a copywriting course or memorized all the great John Caples headlines, that doesn't mean squat to an A-level client, or even to the local small-business men in your area.

They aren't interested in your background. They couldn't care less what you've done for someone else. The one and only thing these new customers care about is what you can do for them.

So starting today, you are going to commit yourself to identifying what your customers really want from you. To be sure, it would be easy for me to say "a big fat control"--that's a given.

As you'll discover, what they are looking for is a business partner--a top-notch professional they can work with over and over again.

What your prospects really want is not for you to write copy but to understand their business. Understand your customers' wants, needs, and desires and the money will follow.

Mistake No. 4
Not presenting yourself professionally
in person, in writing, or over the phone

If you've heard my interviews with AWAI, Ken McCarthy, and Clayton Makepeace, then you already know that top-tier clients aren't looking for a writer of killer copy or a killer sales letter.

Simply put, they're not looking for hype.

As I mentioned in Mistake #3, clients large and small are simply looking for a top-notch business professional who can help them build their business.

To be sure, sending promotions will be part of building your business. So will cold-calling. But everything you send will be first class. It will be persuasive and compelling. It will demonstrate to your client that you know what you are talking about when it comes to his business.

Beginning today, you will be that person.

Mistake No. 5
Getting discouraged when someone says, "No, not now."

Look--I built my business on the back of "no." I guarantee that 90% of those people you contact will say "no."

Get over it.

If you fold too quickly, you'll never get the job you want. You've got to learn to love "no." Remember, it's a game of numbers; you've got to get the numbers up.

Again, beginning today you will laugh at "no." You will see each "no" coming at you like a curveball in slow motion. You will simply adjust your stance and choke up on the bat and begin to knock the "nos" out of the ballpark.

If you follow me and the path that I lay out for you, you'll get to the "yeses" much faster and never let anyone stop your pursuit of your dreams.

If you can avoid all these mistakes, you will approach all your new clients with unwavering confidence and a belief in your abilities. You will approach them as a business-builder, not only with a knowledge of their products and their challenges, but with solutions that will make them, and you, money.

Three Words That Guarantee Your Success

Of course, avoiding these mistakes is only half of what will ensure your success. The other half can be found in these three powerful words: Whatever it takes.

Frankly, therein lies the difference between those who achieve the success that they are looking for and those who end up crying into a pitcher of beer, wondering why they're not getting the business they should be.

As I tell my own children, there is no competition when you go the extra mile. That's because most people do just enough to get by--and not enough to get what they want.

What about you? Are you doing the things you should be to guarantee your success?

The action--or inaction--you take in cultivating new clients will determine your future wealth.

Let My Path to Success Be Yours

As you know, to help many young copywriters get headed in the right direction, I've developed a one-on-one sales coaching program.

The one common factor that I have seen cripple most beginning copywriters comes downs to one thing: taking the first steps to find and court clients.

Fact is, most writers come to me not having defined who they are and where they want to go. As a result, they are often lost--not knowing which niches to specialize in or how to pick up the phone and call someone to find work.

This is sad, because many of the writers who come to me are really good writers--they simply do not know, for lack of a better example, "the color of their copywriting parachute."

For these reasons, I've decided to offer separately the very first guide in my training course without any obligation on your part to continue with me.

In a way, I feel obligated to do so. Because, frankly, nobody I know of is offering the special combination of motivation, personal insight, and direction that my FIRST GUIDE offers.

Frankly, my first lesson is the most important of all.

In it, I review the five biggest mistakes most copywriters make and share with you my complete pathway to success, along with what I consider to be the key takeaway points that you can apply to your own approach RIGHT NOW.

You'll also learn...

• How to turn your passion into profits
  
  
• Why you shouldn't be afraid to seize the opportunities before you
  
  
• How to leverage your experiences using my "Fishes & Loaves" technique
  
  
• How to connect the dots from your contacts to your experience to your knowledge
  
  
• How to identify those people who can and will hire you
  
  
• Why being a great copywriter just isn't enough to make it in this highly competitive field
  
  
• The fool decision that resulted in my biggest break
  
  
• Why your ultimate key to success is the belief that you place in yourself
  
  
• PLUS, why you'll never succeed at a leisurely pace

Most important, you'll receive the same beginning seven-day action plan I require all my students to complete before they can move on with my program.

As I tell them, and I'm telling you now, if you can't define who you are and where you want to go, nothing that I can teach you will help you get the career that I know you truly desire.

So What's My First Lesson Going to Cost?

If you've read this far, then I know that you are seriously considering getting a copy.

You have pictured in your mind's eye what it would feel like to get the positive responses and land the jobs that you know you are capable of completing. You have thought about what it might be like to learn from a real A-level copywriter and what kind of income you could ultimately realize.

You are also asking yourself...

What is this going to cost?

A Price That's More Than Fair

As you know, my one-on-one coaching program costs $2,500 and includes my five success guides and five hours of coaching.

This breaks down to $500 a session--a small price to pay for the knowledge that I used to go from $0 in 1989 to more than $500,000 in annual income today.

Since my first guide does not include coaching--and I want to help as many people as I can--I feel that a fair price for this ALL-IMPORTANT first guide is $149.

To be sure, $149 is a large sum.

But not when you consider that it will teach you--perhaps for the first time in your life--the VERY FIRST STEPS you must take not only to market your services as a professional...

...but also to create winning and positive relationships with clients that will set you head and shoulders above others in your niche.

There's another reason for my $149 price.

I know that if you are willing to invest $149 in your knowledge, you are serious about finally getting started in the right direction.

If I were to charge any less, my guess is that you would not follow the instructions my first guide offers and I would be remiss in selling this to you. By limiting it in this way, I will have done my best to give you an idea of what it would be like to work with me one-on-one.

A 100% Money-Back
Double Guarantee

If there is one thing that I want you to know, it is that if you sign up for my first success guide, I sincerely want you to succeed. I want you to believe from the beginning that my special combination of motivation, insights, and action steps are going to work for YOU.

I want you to take 30 days to put my ideas to work and see the difference the right attitude, inspiration, and action plan can make in your life.

Guarantee No. 1 If during your 30-day trial period you don't believe my success guide is helping to put you on the pathway to success, just let me know and I will send you a complete 100% refund.

Guarantee No. 2  If you like how my first guide gets you going in the right direction and believe that my one-on-one training is what you need to get to the next level, I'll credit you back your $149 toward the cost of my course.

It's a win/win situation for you no matter how you look at it and one of the many techniques I've used that has made me one of the top copywriters in the country. If you can apply them, as I'll show you, I know they will work for you.

In today's message, I've shared with you how to avoid five biggest building-business mistakes you can make. And I've explained how you can get the edge on your competition and build a financially successful copywriting business. Please consider this a sneak preview of the kind of success and motivation my first getting started guide will bring you.

Limited to Those Who Sincerely Want to
Become A-List Copywriters

If you would like to get a copy of this FIRST GUIDE, I'm making a limited number available for my A-list members under one condition: that you do not share, copy, sell, or distribute it in any manner. It's for your personal use.

By keeping it to yourself, you'll be keeping it to your advantage.

And should you like what you see and feel that my one-on-one coaching is what you need to get to the next level, you'll receive a full credit of $149 toward your personal one-on-one coaching program.

The next step is up to you.

Because in the end only you can make your dreams come true.

When you have my first getting-started guide in hand, I'll show you how you can rise to great heights in copywriting, get the kind of clients who will honor and appreciate you, and start moving down the path to the six-figure copywriting income that you have always dreamed of.

With nothing to lose any everything to gain, get your first guide today. The success you seek can be found here.

Sincerely,

Doug D'Anna

P.S. As I always say, the journey of a thousand miles begins with the first step. What I am offering you is that all-important first step that can ultimately determine your future success.

See for yourself.

With my 100% Money Back Double Guarantee you have nothing to lose and everything to gain.

Your new business awaits you.