Fellow Copywriter,  

 

I just launched my Twitter account so I can bring my A-list members some quick ideas that can make a big impact on results. 

 

To bring you up to date, here are my first three Tweets. 

1. Bill Jayme called teaser copy, "The Hot Pants on the Hooker." I call it, "The Cookie for the Dog."
2. I love the news hook. Why? Because it's the perfect trojan horse. They never know it's a sales pitch until they're already sold.
3. REMEMBER: What you say in your promotions is far more important that how you say it.