My Secret to Bigger Winners in 2009 Dear,
Make no mistake about it--2008 was a train wreck for most email marketers but not for my investment advisory clients.
The reason is simple:
I continued to apply my time-proven, news-style copywriting approach throughout year--not only by tapping into investors' greatest hope and fears ...
... but also by making my client's advice THE SOLUTION to the prospect's greatest concerns--saving their wealth and making a few profits along the way.
Here's a sampling of some of the winning subject lines that directly targeted the wants, fears, and hopes of my target market group:
- The Vultures are Circling
- Revenge of the Small Investor
- Up 90% in 10 days with More to Come
- Beware of the Falling Knife
- Panic or Profit, You Decide
- Annual Profit Report for Readers
- 257 Stocks to Sell Now
- Tax Bomb to Blindside US Investors
And these represent just eight of the dozens of big email controls that I created in 2008 that not only helped my clients prosper in 2008 ... but will continue to deliver breakthrough response in 2009.
The Secret to My Success is Simple
Unlike most direct response copywriters, who may see a few hundred or so split-run copywriting tests in their lifetimes, I have been privy to the test results of thousands of split-run tests.
And not just tests on a small scale, but creative tests conducted for the top direct marketers in the country.
The $175 million in test results that I have seen over the years have made it possible for me to not only avoid obvious mistakes...
...but also to claim one of the highest win ratios in direct response--beating the control nearly 70% of the time using my time-proven news approach.
This year alone, for example, I have been privy to the test results of close to 600 split-run, head-to-head email and direct copywriting tests, which has allowed me to boost my batting average to one of the highest in the industry.
(I realize that 600 split-run tests may at first sound too high to be believable, but not once you consider the number controls that I have, how frequently they are tested via email, and the number of lists they go to.)
Frankly, no other direct response copywriter whom I know has seen as many split-run tests as I have. Nor does any spend as much time evaluating results and drawing on this knowledge to create new promotions.
This is why my four-point system continues to help me create more profitable and more powerful promotions than many of my competitors.
A few of my successes to date include these: Blue Chip Growth Letter, Quantum Growth Letter, Global Growth letter, Emerging Growth Letter, Profitable Investing, Trader's Advantage, Asia Edge, and China Strategy.
It is precisely for this reason that I continue to test and refine key principles of direct response copywriting...
...and why my promotions for my A-list clients not only continue to achieve record sales but also give me one of the best "win ratios" in the industry.
This scientific, news-style approach has become the vortex of my success--proving beyond doubt that words alone do not make the foundation of a winning promotion.
How My Time-Proven News-Style Approach
Yields Consistent Results
All four principles of my copywriting system have been scientifically developed to identify what customers want, the offers that most attract them, and the themes they find most appealing, in combination with what is going on in the market now.
So before I write one word, I spend a minimum of 40 hours of analysis and research using not only my four-point system as a guide...
...but also the knowledge accumulated over the past 20 years of witnessing thousands of split-run copywriting tests.
By simply eliminating what has been tested and proven not to work, I've been able to not only avoid the unwitting mistakes most marketers make...
...but also develop some of the biggest breakthroughs in the information publishing field, a niche I have specialized in for nearly 20 years.
My widely mailed and emailed control packages for InvestorPlace Media, Lombardi Publishing, Forbes, Prevention Health Books, Cabot Heritage Corporation, and KCI Communication are the best proof I can offer that my approach works.
My instructional DVD, How to Write Long Copy that Makes Money, explains my system, how it works, and how you can profit from it. Everyone who writes copy or manages copywriters owes it to himself to watch it.
If you are sincere in your desire to improve your copywriting success, I will send you a risk-free copy to watch for 30-days. Once you see it, you'll understand not only why my approach has helped me beat the control nearly 7 out of 10 times over the past 20 years...
..but also help you write more effective and powerful promotions for your clients as well as your own products.
What You'll Learn in My
Instructional Video
First and foremost, you'll learn how to come up with a winning idea. I know you've read on the Internet about magic copywriting words and other tricks. But truly, the key to success isn't the snappiness of your headline--it really comes down to knowing what to write about.
I'll explain how you can develop a strong sales premise along with three questions you should ask yourself before you begin writing any promotion. Ask the wrong questions of yourself and you'll end up writing about the wrong things. This is always a package killer.
I'll also share with you my simple "National Enquirer" method for identifying the "want-to-know" information that your prospects...well, want to know. Plus how to put this information together in a way that piques their interest, increases their desire, and triggers their action.
I'll also explain why there's no substitute for research and why the more your direct mail promotions resemble a magazine or special report, the greater your chances are of creating a winner.
In addition, you'll discover my own approach to writing headlines and why I prefer the BIG headline over the multiple-headline, magazine-like mailers.
I'll also share with you my simple MBWA ("management by walking around") approach to identifying the big headline.
Plus you'll discover how you can mine promotion gold at magazine stands and how writing with an editorial slant will pay off in droves.
And that's really just the half of it!
I'll also give you a peek into my second big winner, a magalog launch package for personal finance experts Ken and Daria Dolans. I didn't know it at the time, but my "Tap the Hidden Wealth Inside Your Paycheck" promotion was hugely successful. You'll certainly see my excitement as you watch the DVD.
You'll also learn--perhaps for the first time--how to craft an expert-level "reason why" argument. I explain how to lay out your reasons and organize them with strong headlines. Plus, I reveal why Reader's Digest presents a great model for copywriters.
In addition, I'll share with you my simple "so what?" approach to identifying compelling themes, along with how to write in a way that solves your readers' problems.
Ultimately, you'll discover how to open up a conversation that results in a sale rather than sounds like another sales pitch. Plus my secret weapon for writing highly motivational copy and tell you why most copywriters are swiping the wrong stuff.
I guarantee you'll understand why we as copywriters are really in the relationship business and why we should strive to put that relationship into everything we do.
In all, you'll learn the techniques that I used to create the most successful direct mail packages in Phillips Investment Resources' history... that have helped me become one of the highest-paid copywriters in the U.S. today... and can now help you enjoy greater success from all of your copywriting efforts-without risking a dime.
A Fair Price
Given the success I've had over the years, you would think I would charge an arm and a leg for a copy of this instructional video. Frankly, that would go against my goal of helping as many people as I can to get to the next level.
That's why I'm offering the DVD along with a transcript of the video and a FREE copy of the multimillion-piece promotion The Great Retirement Betrayal (a $39 value alone!)--to my A-list members for just $97.
That way you'll get both my strategy for writing long copy that makes money and the piece that launched my career.
Take 30 Days and
Then Decide
As I regularly remind my fellow copywriters and A-list readers, I would have never been able to build my copywriting business from $0 to $500,000 in annual income if I didn't:
Go the extra mile,
Meet or exceed my client's expectations, and
Deliver results.
That's why you must be impressed and delighted with my classic video. You must feel that it will help you not only write long copy that makes money...
...but also create more powerful, more effective, and more lucrative advertisements, emails, and Web pages.
If you don't agree that the information I share with you will help you write long copy that makes money, as the title states, then please send the DVD back and I'll refund your $97--no questions asked.
All my techniques and methodologies are yours to use, as my way of saying thanks for giving my How to Write Long Copy That Makes Money a free trial.
Naturally, I couldn't make you this offer if everyone who viewed my short video sent it back. But to date nobody has, and I think you'll want to keep it for years.
When you add everything up, you'll agree that it's a heck of a deal.
Without risking a dime, you can take 30 days to view my video, study my winning direct mail package, apply my copywriting formula to your projects, and see the kind of results you've been waiting for.
Then you can decide--on your own terms--if you want to keep it or not. It's the same fair-and-square deal I offer all my clients.
How can you say no?
Click here to watch How to Write Long Copy that Makes Money for the next 30-days and then decide.
You have nothing to lose and everything to gain.
Sincerely,
P.S As special Labor Day bonus, if you reply in the next 24 hours you'll receive a free copy of my DVD companion guide that reveals: The master key to writing long copy. Why the strongest sales message sells between the lines. How to grab readers by the throat and walk them to the order form.
PLUS new ways to think through your copywriting efforts, write winning headlines, and craft highly persuasive arguments.
It's yours to keep even if you return your DVD. It's simply my way of saying "thanks" for taking the time to explore my techniques and putting them to work. Order yours today!
|
