Meet The Gary Bencivenga
of Direct Mail Design Dear ,
If you've been in the copywriting game for some time, then you know that the greatest living copywriter of our generation is my former competitor and colleague, Gary Bencivenga.
But what you may not know is who the ultimate Top Gun of direct mail design is. To be sure, there are a number of great designers who could be considered to be on the A-list.
But in my opinion, my friends, there's only one who has the stature, the experience, and the control packages that could equal Gary's.
The reason is simple: For the past 20 years he has been the creative director for InvestorPlace Media, formerly Phillips Publishing. During that time he has creative directed and designed literally hundreds of direct mail control packages for the world's greatest copywriters.
I, speak, for example of, ...
Gary Bencivenga
Clayton Makepeace
Dick Sanders
Jim Rutz
Jim Punkre
Eric Betual
Bob Bly
David Deutsch
Bill Hebden
And there are many others I could name, whose design efforts have been the difference between losing, winning, or keeping a control. Including mine.
In fact, given the company he's kept, I would venture to say that his designers have helped to generate more than $1 billion in sales for InvestorPlace, Healthy Directions, and Phillips Business Information over the past 20 years.
Write His Name Now...
...and please remember that you read about him here first on the A-list: George Clemes.
You see... George is THE DESIGN GUY behind much of the direct mail success of Phillips/InvestorPlace.
In fact, by my estimate he's been responsible for creating 13 control packages each year that have been mailed in the millions.
So when I talk about being The Gary Bencivenga of design, I mean it. I can't think of any copywriter that would say they created 260 controls. But George has been a part of each one.
The reason you have not have heard of him is because he has been an employee of Phillips/InvestorPlace for 20 years--barred from seeking outside work.
And that's the reason I wanted to introduce him to you. After 20 years working on the inside he's finally decided to go freelance--to bring his 20 plus years and $1billion to aggressive entrepreneur and direct marketers where his design can make a difference.
You Should See His Work!
In fact, my guess is that you already have, for...
Louis Navellier's Blue Chip Growth
Dick Young's Intelligence Report
Richard Band's Profitable Investing
John Dessauer's Investor's World
The Motley Fool Stock Advisor
The Dolan's Straight Talk on Your Money
Jim Lowell's Fidelity Investor
Dan Wiener's Independent Adviser for Vanguard Investors
Robert Hsu's China Strategy
Jay Schabacker's Mutual Fund Investing
Michael Murphy's Technology Investing
Dr. Julian Whitaker's Health & Healing
Dr. David Williams' Alternatives
The Lou Dobbs Money Letter
All told, George probably has had more than 1 billion packages in the mail.
So, if you have any material in your swipe file from Phillips over the past 10 years, chances are it's one of George's.
The Secret to George's Success is Simple
He is one of the few designers that actually READS THE COPY! As a result, he knows the message the writer is trying to get across and designs from there.
Unlike other designers that start their design efforts creating boxes, George begins by getting a feel for the market and what the end buyer wants and begins there.
That is the opposite of how most designers work. I would know. Many designers I have worked with never read the copy--NEVER. If fact, George is the one designer that I have worked with over the years that has gotten my vision for each one of my controls--the first time.
I know this sounds sappy, but there have been times that I wanted to cry when I received his first design. Not because I was sad. No way. It was because the design was right on. Here's the funny part. I gave George little to NO direction.
By the way, if this sounds like a big fat promo piece for George--it is.
The reason is simple:
George has done such a fine job for me over the years that I wanted to be the first to help him launch his freelance career. This introduction is my way of doing just that. Once you get to know him, as I have, you'll call him:
That's because on every one of my controls for Phillips over the years, his design helped me beat the control by 20%! I know that when you have George designing for you, you'll feel exactly the same.
YOURS FREE:
11 Design Tips to Win
Your Next Control
To get to know George, he's written a free report for A-list members ONLY called 11 Design Tips to Win Your Next Control.
If you are writing any direct mail at all, I urge you to get your hands on this free report.
Trust me when I say this--his design could make the difference in you winning a control--or losing one. In it he'll show you how to:
Command the attention of busy readers
Communicate quickly
Get your message read despite the clutter
Be effective AND save money
Close the deal with higher response rates
Plus much more!
More than anything, he'll show you how to work with copywriters in a way to better bring out your vision and get the results you desire. The best part, 11 Design Tips to Win Your Next Control is yours free as a special get acquainted gift from George.
Go here now to grab your free copy...
...and then be sure to check out his portfolio of control packages for both the consumer and business-to-business markets.
I guarantee you'll not only like what you see, but you'll want to book him for your next project.
All good wishes,
P.S. To grab your free report, go here now. To reach George directly, you can contact him at: 410-570-0746.
But you'd better hurry, he's already booked through the end of January. When this letter arrives, I'm not sure when you'd be able to get him. So if you have an important direct mail project for 2009, now is the time to get on his schedule. |
