There were dozens of others that I am sure were better than me. But I would continually beat them in head-to-head copywriting tests.
The secret to my success—I knew what to write about.
Better yet, I knew which sales angle would have the best appeal. It wasn't any kind of scientific knowledge I possessed. It was gut instinct—combined with seeing test results.
You see..
Because I had access to thousands of split-run copywriting tests through my clients,
I could see which ideas and themes worked, those that didn't, and refined my promotions to hit the target time and time again.
No, I was not perfect, but I beat controls 70% of the time. My win rate was so great, the clients stopped pitting me
against other writers (who would walk away depressed) and had me lead an entire franchise or two, continue to write new leads and tests over and over. I got pretty good at it too.
All because I would see the available means of persuasion
and then win the reader's mind through argument and emotion.
Because I sold, for the most part, investment newsletters (or as I like to say—the secret stock that would make you rich), I would tantalize the reader no differently than a
cookie to a dog.
And boy did they come running for it!
I can't tell you how exciting it is to see your words generate millions of dollars and, me of course, banking my cut along the way.You can see exactly how I did it in my Million Dollar Copywriting Formulaswipe file. It contains 10 of my top-performing winners.
Each one offers you a master
class in high-level copywriting, starting from the headline to the subheads, to the body copy, right to the close, where I get the reader to do, as my mentor Richard Stanton Jones would say, a swan dive to the order form. You'll see this blending of techniques in each one of my 10 top swipe files.
This brings me to you.
How is your copy performing?
Are you writing about the right things?
Are you formulating high-level reasons to buy whatever it is that you are selling?
As I have often said, nobody buys unless they believe you. And people love to buy from those they like and trust.BUT—and this is important—they must be given specific reasons to buy. In other words, creating a rock-solid argument to buy whatever it is you are selling.It is the seamless combination of these things that I credit to my success.Here's what you'll find:T
The Great Retirement Betrayal
This was my first grand slam promotion. As you'll see, it's written like a grandfather whose only goal is to make sure you don’t get ripped off by bankers, brokers, and the government. When you read it, you’ll see how you, too, can add this same friendly/fatherly tone to your
sales letters, landing pages, and webinars.
One Nation Under China is one of my best examples of using the Trojan
Horse. Written like a highly-charged news article, it slowly walks you down the order form using a combination of fear and greed. It is one of my best examples of using the news hook to move your readers to do a swan dive to the order form.
Tap the Hidden Wealth Inside Your Paycheck was written and targeted at regular everyday people who are trying to get ahead in life and just don’t know how. You’ll read how I speak to them in a friend-to-friend tone. This launch package beat a well-known A-list writer’s effort and was money for me for two years.
The One Stock That Will Make You a Marijuana Millionaire is one of my best examples of using a single stock story to sell a subscription to an
investment newsletter. The big takeaway here is how I use undeniable proof to make the case for owning this incredible stock. Another two-year control.
The New Science of Getting What You Want was self-promotion for a book I authored 15 years ago. In it, you’ll read how I use my credibility, track record, and the dream of achieving success to walk the reader to the order form. You’ll also see how I integrate a no-risk money-back guarantee throughout.
The Fast Money 2020 $1 Million Giveawayis the transcript for a highly successful two-person webinar/VSL. You’ll see how I use a conversational back-and-forth style to keep viewers engaged in learning the secret trading
strategy that will make them rich.
Oil Time Bomb to Blindside U.S. Investors was one of my favorite all-time
promotions. REASON: It uses my famous “either-or” news approach to bring in readers on both sides of the argument. Prospects read every last word to see if they are right. This was a three-year control using various headlines and was converted to a highly successful VSL.
The Lightning-Fast Profits Summit is the transcript for another highly successful trading service VSL I wrote. Here you will see one of my biggest secrets at work: How explaining how the trading mechanism works proves to readers that this system will make them money. So powerful, you may forget this is an
example and subscribe!
The Retirement Club is one of my legendary email promotions that ran in
various formats for over a decade using a simple e-vite and landing page that transformed a publication into a club by repositioning the offer.
The Master Key to Marijuana Profitsrelaunched a struggling publication to incredible success. The key to success was taking a macroeconomic view and then drilling down into the individual stock picks.PLUSIndividually, you’ll see firsthand:
My headline formula for grabbing readers by the throat
How I use subheads and bullet points to keep the readers' interest throughout each promotion
How I drop “cookies” throughout each piece to build desire
How I close sale after sale with time-proven calls-to-action that work!
Together, you’ll find 233 pages filled with dozens of headline, subhead, landing page, and call-to-action ideas and offers you can use to keep your copywriting
strategies fresh and engaging.
My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL.
My Black Friday Offer Saves You 33%
When I started marketing my winning emails and landing pages 18 years ago, I promised I would make them available to other copywriters at the lowest possible price.
Over the years, I have kept to that commitment—even as technologies have
changed along with the cost of maintaining a webpage.
In fact, when I tell you how little they cost, and that you'll get it for a fraction of that price, you'll truly be amazed.
The regular price for my $100 Million Dollar Copywriting Formula Swipe File is just $350—that comes to just $35 per swipe.
However, as part of a special offer you'll pay just $299.That's a heck of a deal when you consider I'm including full credit towards my one-on-one copywriting coaching program when you decide to sign up.
But you'll have to hurry--this deal ends tomorrow at midnight!
So it's almost like getting these swipes for FREE.
When you consider you'll be gaining access to some of the top-performing emails, landing pages, and video sales letters in the industry, AND a full credit towards my coaching when you sign up, I think you'll agree that's a steal of a deal.
So what are you waiting for?
Download your copy today and start stealing away before this deal disappears.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
