These simple steps will revolutionize your copywriting
1/ Sell the FREE bonus first. Hook them with something irresistible.
2/ Then,
connect the dots. Show how the paid subscription unlocks that free bonus + so much more.
3/ It’s not about pushing the subscription—it’s about making the bonus so valuable they want the sub to get it.
4/ Example: Offer a free report that you can't get anywhere else (worth $100!). Then, tie it to a subscription that includes weekly tips to maximize
its value.
5/ The psychology? People hate missing out. A killer free bonus + a clear path to the sub = conversions.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
