Master Class In Persuasion #101

What if you could crack open the vault of a legendary ad that captivated thousands, kept working year after year, generating over $500,000 as a control.

You'd want to study it right?

And maybe steal a few of its secrets?

If so, you're in luck!

Because today, I’m pulling back the curtain on one such masterpiece: My Time to Take Profits? promo I wrote in 2006 for Louis Navellier’s Blue Chip Growth Letter

This sales letter didn’t just sell—it dominated, and today I’m going to break down why it was a cash machine, reveal the sales techniques that made it tick, and show why it could be rolled out repeatedly.

Why This Ad Was a Monster Hit

My letter, sent to his prospect list on January 25, 2006, wasn’t just a pitch for Louis' Blue Chip Growth Letter—it was a masterclass in persuasion. It hooked readers with a bold promise: “The 1st Quarter Surge could hand you another 50% gain!” and kept them glued with a mix of fear, greed, and credibility.

Here’s why it worked, D'Anna-style—giving you a blueprint you can apply to your own sales promotions.,

1. The Hook: Contrarian Urgency

The ad opens with a gut-punch question: “Time to take profits?” followed by a defiant “NO WAY!”

 

This isn’t just a headline—it’s a psychological jab. Most investors were itching to cash out after a hot streak, but Navellier flips the script, warning they’ll miss out on a “mammoth earnings surge.” This taps into FOMO (fear of missing out) and sets the stage for urgency. My secret: I don't just say “buy now”—I paint a vivid picture of regret for those who don’t act.

2. The Problem-Agitation-Solution Framework

Since I've been doing this for years, I know Louis' audience: investors hungry for gains but nervous about market timing. He agitates their fear of missing Wall Street’s “biggest money makers for 2006” and offers a solution: his Blue Chip Growth Letter and a free report, 5 Top Oil Stocks to Buy Now.

 

 This classic copywriting formula—problem (missing profits), agitation (you’ll regret cashing out), solution (subscribe to my newsletter)—is woven seamlessly throughout. The D'Anna Difference? I dangle the solution just out of reach, making you want that report to solve your pain.

3. Credibility Overload

When I wrote this promotion, I don't ask for trust—I demands it with a barrage of Louis' credentials.

 

He’s “America’s #1 Ranked Investment Advisor,” with “$3 billion under direct control” and a track record of “beating the S&P 500 by $3-to-$1.” He name-drops past wins like EMC (up 477%) and Dell (up 307%). 

 

This isn’t bragging—it’s proof he’s the guy to follow. Another secret? I bury the reader in specifics—dates, percentages, rankings—without revealing how he picks winners. That’s the tease.

4. The Greed Factor: Specific Promises

The ad is packed with mouth-watering projections: “25%, 35%, even 50% gains in as little as three months.” I don't stop there—I tease “300% to 500%” returns on Valero Energy and doubles down with other oil stocks. 

 

These aren’t vague promises; they’re precise, tantalizing numbers that make your brain light up with dollar signs. I give just enough detail to make the gains feel real but leaves out "the why" behind the numbers, as you'll in the sales letter.

5. Storytelling with a Personal Touch

Ultimately I paint Louis as a kid on Christmas morning, “looking at all the gifts I’m about to open.” This isn’t just cute—it’s strategic. It humanizes him, making you feel like he’s sharing a secret with you, not selling.

 

I then weave in stories of his readers’ successes—$200,000 profits, 65% IRA growth, $800,000 to $1.5 million in two years. These mini-testimonials aren’t just social proof; they’re emotional triggers that scream, “This could be YOU!” 

As you'll see, I keep the stories short and punchy, leaving you hungry for more.

6. The Freebie Magnet

The ad’s centerpiece is the free report, 5 Top Oil Stocks to Buy Now, plus up to six more reports for a two-year subscription. These aren’t just bonuses—they’re bait. I detail each stock’s potential (e.g., Valero’s 4,700 retail stations, a Chinese oil giant with 11 billion barrels in reserves) to make the reports feel like must-haves. 

 

The D'Anna difference? I give you a “sneak preview” of the stocks without naming them all, forcing you to subscribe to get the goods.

7. Risk Reversal and Guarantees

I obliterate buyer hesitation with a bold guarantee: “If, after six months, our recommendations haven’t beaten the S&P 500 by at least 3-to-1, you can cancel and keep all the issues and Special Reports—plus receive a full refund.” 

 

This isn’t just a money-back promise—it’s a challenge to try him out. When you read the piece, you'll see how I make the guarantee so ironclad you feel stupid not taking the risk-free trial.

8. Scarcity and Discounts

The ad screams “limited time” with a 50% discount ($149 vs. $299 for a one-year subscription) and extra reports for a two-year commitment. This scarcity tactic pushes prospects to act fast before the deal vanishes. 

 

As you'll see, I tie the discount to a specific action—clicking now—making it feel exclusive and urgent.

9. The P.S. Power Play

The postscript isn’t an afterthought—it’s a final hook. Navellier offers a bonus report, 257 Big Blue Chip Stocks to Sell Now, for acting “right away.” 

 

This taps into the fear of holding losers and adds one more reason to click. As you'll see, the P.S. is a mini-ad in itself, reinforcing the urgency and value.

Why It Could Be Rolled Out Over and Over

This ad wasn’t a one-hit wonder—it was a template for Navellier’s empire.

Why? It’s evergreen.

The fear of missing profits, the lure of insider stock picks, and the promise of beating the market never go out of style.

Over and over I could swap out oil stocks for tech, biotech, or AI, tweak the numbers, and rerun the same structure--depending on what was happening in the market.

The emotional triggers—greed, fear, trust—are universal, and the risk-free trial with free reports is a perennial closer. Plus, the ad’s long-form format (over 3,000 words) lets it build trust and overwhelm objections, making it adaptable for any high-ticket financial offer.

See the Magic for Yourself

It’s one thing to read about the breakdown, it’s another to see exactly how I did it. How I weaved all the pieces together into one powerful promotional message. Want to witness the artistry firsthand? You’ll need to grab the ad itself.

Get the Ad for Your Swipe File

This isn’t just a letter—it’s a blueprint for persuasion. Today I’m offering a copy of this classic ad to just 10 of my top copywriters, so you can dissect, study, and add to your swipe file.

Why only 10?

Because if I made it available to the whole world, then everyone would be using these techniques and it would undermine your edge. So if you want to see why this ad was a game-changer, click the link above to grab a copy.

But hurry—this offer won’t last forever.

For those that act now, you'll get a special discount. With 28,000 followers on X, my gut says this special offer will get snapped up in hours.

When all 10 copies are gone, this special discount offer will be gone for good.

So what are you waiting for?

CLICK HERE to grab this masterclass in persuasion today.

All good wishes,

Doug

P.S. Don’t miss out on owning one of my most successful evergreen email messages.

Click HERE to grab your copy.