Fellow Copywriter,

Let me take you back to a moment I’ll never forget. Years ago, I was staring at a blank screen for 15 straight hours, paralyzed by self-doubt. I was working on a critical direct mail package for Consumer Reports—my most important client at the time. Every word felt like it had to be perfect. The pressure was real. The stakes were high. And, honestly, I almost gave in to the little voice telling me I couldn’t pull it off.

But then, something shifted. I remembered what my mentor once told me: “If you think you can, you can. If you think you can’t, you can’t.” That moment wasn’t about talent or technical skill—it was about belief. I forced myself to take action, even if it meant writing a single transition line. That tiny step built momentum. 

The package got finished, mailed, and went on to become one of my favorite direct mail packages. I learned firsthand: Belief in yourself, plus action, is the master key to success in copywriting—and in life.

Why Most Copywriters Stay Stuck

It’s not lack of talent that holds you back. It’s letting self-doubt win. Every copywriter—whether you’re just starting out or you’ve written million-dollar promos—hits a wall. The difference? Winners take action anyway. They write through the fear, trust their instincts, and keep moving forward. Wannabes wait for the perfect moment, the perfect headline, the perfect opportunity. And while they’re waiting, someone else is cashing the royalty checks.

The Solution: Action + Proven Formula

I’ve spent over 30 years perfecting a system that takes the guesswork out of copywriting. My Million-Dollar Copywriting Formula isn’t just about writing faster or better (though you’ll do both). It’s about building the confidence to start, keep going, and finish strong—every time. You’ll learn how to:

• Fuse together winning, market-proven ideas into money-making campaigns
• Write with a flow that carries your reader from headline to order form
• Never get stuck at the start or the finish of a promotion
• Develop a sixth sense for what sells—and trust it

What You Get When You Believe—and Act

When you combine belief with action, you’re unstoppable. My coaching program is built around this principle. Give me one hour a week, and I’ll show you the same secrets that have generated over $100 million in sales for my clients. You’ll walk away with:

• Step-by-step guidance through my winning promotions
• My personal swipe file of control-beating ideas
• Motivation and accountability to keep you moving forward
• Strategies to land better clients and earn recurring royalties

Ready to stop doubting and start winning? If you’re serious about taking your copywriting to the next level, discover how my Million-Dollar Copywriting Formula coaching can help you turn belief into results.

All good wishes,
Doug

P.S. The only thing standing between you and your next breakthrough is that first step. Don’t let self-doubt steal another opportunity. Take action today—and let’s make the next big win yours.