What Jeff Bezos’ Prenup Teaches
You About Copywriting Contracts
This weekend Jeff Bezos and Lauren Sanchez are getting married in Venice. I'm sure it will be a nice affair. Millions will be spent showing his A-list friends a good time and professing his love for Ms. Sanchez.
Have you wondered, as I have, what that prenup would look like?
I can't imagine. I'll bet it would be as thick as an encyclopedia with initials signed on each page that has to do with everything from divorce, inheritance, you name it.
Why would he have her sign it?
He's one of the richest men in the world. He didn't get that way because he was stupid. In the same way, a copywriting agreement is just like a pre-nup. It spells out everything if it goes right, if it goes wrong, how you get paid, what if they don't pay. Even if they kill the project.
Not having a copywriting prenup is a lot like getting screwed in a divorce if things go south. The moneyed person, you lose everything. For the other person, well, you may not get a dime.
This brings me to your copywriting agreement.
You got one? If
not, you are in trouble. But you need one, you should grab a copy of mine. It was forged over 10 years and includes how and when to get paid, along with what happens if they don't pay, and of course--licensing and ROYALTIES!
I want you to think about this as you watch the wedding festivities on the TV and what kind of prenup Sanchez will sign and how you plan to protect yourself with your business.
All good wishes,
Doug
D'Anna
