What You'll Never Learn from a Copywriting Book, PDF, or Video
Published: Fri, 01/24/25
Updated: Fri, 01/24/25
I'm not sure
if you know this about me, but I started out as a self-taught copywriter.
Like you, I
devoured books, studied courses, and wrote countless pieces.
I was simply
"OK."
But the
missing link in my journey was not having a mentor.
Sure, I
worked with numerous clients that nudged me along the way. However, it was my mentorship that truly elevated me to the ranks of the superstars.
That
transformation came through Richard Stanton-Jones, the legendary publisher at InvestorPlace (formerly Phillips Publishing), who coached me through my very first magalog—the "Great Retirement Betrayal."
Richard was
the perfect mentor because he had worked with all the greats: Gary Bencivenga, Jim Rutz, Gene Schwartz, and more.
He took what
he learned from them and passed all that insider knowledge down to me. Together, over six months, we wrote and rewrote that promotion, refining every single aspect from the headline to the lead, the transitions, to the call to action.
That
promotion became an evergreen package, beating the existing Jim Rutz control by 100% and was mailed as the control for over three years. Without that one-on-one instruction, I might never have made it to the top of the A-list or worked with the top publishers in the newsletters and information products industry.
In fact, the next promotion I wrote, "Tap the Hidden Wealth Inside Your Paycheck" only too three weeks
to write and beat a Clayton Makepeace promotion.
None of it would have been possible without the guiding hand of Richard Stanton-Jones.
This
experience is why I created my own coaching/mentoring programs.
To give back
to the industry that has been so good to me and
To leave
behind a legacy of success that my million-dollar copywriting formula has created for both me and my clients.
I don't know
where you're at in your copywriting career, but if you've reached a point where you need to move beyond PDFs, books, or videos, and you're desiring feedback from a seasoned professional, I invite you to take advantage of my office hours opportunity.
Here, you'll
not only get personalized feedback but also learn the nuanced techniques that only years of experience can teach.
Here's the
best part--It's almost free.
You see,
should you decide to enter my full coaching program, you'll receive a full credit for the cost of the office hour.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
