$593k Video Breakdown: How to Write Your Own Million-Dollar Email
Published: Tue, 01/21/25
Updated: Tue, 01/21/25
The 1100-Word Email That Made $593,000
,
Today I am re- releasing a limited number of one of my
best-selling emails of all time, Wall Street's Next Big Shocker. It generated over $539,000--a killing at the time.
If you would like to see the ultimate selling power of a short-form email, you must add this limited-edition email ( 10 copies) to your swipe file.
As you'll discover, this little text email, that I wrote in a day, launched a now-forgotten investment newsletter called Forbes Nanotech
Report.
It is one of the most prized swipes of all which is why I never shared it.
That’s because it formed the foundation of dozens of winning control packages over the past 30 years.
You see, I did not want my competitors getting a hold of it because I didn’t want to see its magic being used
to beat one of my controls.
Now that I’ve retired, I’ve decided to share it with a small circle of writers so that they can benefit from its incredible selling power.
So what was it about this e-letter that made it so powerful?
It told the story of a
big shake-up in the tech industry that would affect virtually everything you owned: NOW.
The way I wrote it you would have thought Wall Street was about to collapse.
Trust me when I tell you this:
That last thing investors want to do is lose money
You can lose money in two ways:
By owning the wrong stocks in the wrong sectors, or
Missing out on a huge money-making opportunity
Example:
If you missed owning Apple, Microsoft, Nvidia, Tesla, or any other FANG stocks, you know what it feels like to miss the stock that could make you
rich.
This little email played up FOMO on steroids.
I wrote it in a way that proved beyond doubt that your savings, IRA, and 401 (k) could get wiped out in the blink of an eye.
That’s because virtually every sentence was packed with proof-point
after proof-point after proof-point.
All of which walked the reader directly down the page to the order form.
In this vintage text email, you’ll also see how I bring in the credibility of the publication as well as the knowledge of the author.
It is
precisely this blending of story, proof, and credibility that made readers do a swan dive to the order form.
I used this same format, headline, transitions, and call to action in dozens of emails, direct mail packages, and landing pages over 30 years.
In addition to receiving a PDF of this incredible short-form email, you'll
also receive my step-by-step video breakdown as to why it was so incredibly successful.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.