Why Relationships Matter

Clients often ask me why I emphasize building relationships in copywriting over just churning out content.

I believe that effective copywriting isn't just about crafting words; it's about understanding and connecting with the audience through you, the brand.

 

I've seen too many copywriters who treat clients like a ticket to the next project, focusing solely on the transaction. But that approach misses the mark.

People don't just hire copy for the text; they hire for trust, understanding, and partnership.

 

And if you show clients you're only there for the paycheck, you'll find yourself with a revolving door of one-off gigs rather than long-term partnerships.

I'm not interested in being just a one-hit-wonder in someone's marketing strategy. Instead, over the past 30 years, I've built:

• A client base where 90% return for more projects
• A portfolio with 100+ success stories of increased conversion rates
• A network where referrals are my primary source of new business
• A reputation for copy that resonates because it's built on deep client knowledge
• A schedule that allows me to take on only a handful of clients, ensuring quality and personal touch

I don't mention this to brag, but only to demonstrate the power of building relationships.

This brings me to you:

• Do you want to be the copywriter everyone knows?
• Or the one everyone trusts?

Choose trust, my friends, because it's not just about the next job-- it's about being invested.

So, nurturing relationships with clients doesn't just serve my business; it serves theirs too. Here's what I've learned:

• Understanding your client's voice and vision leads to copy that converts.
• Long-term relationships mean I can anticipate needs, not just react to them.
• Authenticity in copy comes from authenticity in relationships.

The results speak for themselves:

• Over $100 million in sales
• A 90% increase in client retention
• Recommendations from the industry's top copywriters and marketers
• A streamlined process that allows me to write faster and more persuasive copy

If you're ready to shift from transactional copywriting to transformational partnerships, where we can create not just content but a legacy for your brand...

The opportunity is open until January 15th or until my 4 available slots are filled.

I've got 2 spots left.

Click here to learn how we can work together.

REMEMBER:

Words without relationships are just noise,

Doug

P.S.

This is your final chance to join my client roster for January-February. 

After this, I'll be focusing solely on existing clients to deepen those relationships further. If you want to be part of this select group, this is your moment.

Go here to join me now

"Let's Get Rich Together."