Today, I want to take a deeper dive into what I call the secret to my success. It's a simple philosophy called, "Let's get rich together."
I wish I could say I invented it, but I didn't; it was a business partnership approach that was handed to me by the great people at Phillips Publishing (now
InvestorPlace).
You see, they didn't see their contract copywriters as vendors but as business partners. Getting rich together was simply the philosophy that everybody would make money.
This was how every copywriter was incentivized with royalties and commissions on every email, direct mail, or video sales letter or landing page
they wrote.
And boy, did that change my life.
I was not like a writer at an insurance company having to write a zillion brochures for barely a living wage.
No, I was a trusted business partner that was incentivized to create the best marketing I could—and was compensated for
it.
Now, I have to say there was a catch.
The catch was that my email, direct mail, or landing page would have to compete with others in an A/B test. The winner of which would collect the royalties and commissions when it was rolled out.
So, it wasn't just a freebie they were handing you. It was an opportunity to, as they would
say, "Let's get rich together." I can't tell you how much that changed my life.
Which is why I averaged over $250,000 a year for 30 years, $400,000 a year for 20 of those years, and $500,000 for 10 of those years.
Without that incentive-based work, I might have averaged $75,000 a year, maybe, just maybe topping out at $100,000, and I would
have worked a whole lot harder for less money.
The best part:
I absolutely loved what I did. Love. I wrote subscription promotions for investment newsletters and stock trading services as if I were the guru. It combined storytelling and sales in a way that embodied who I was. It was FUN.
The most fun part about my experience was that I figured out how I could win these A/B tests against the top talent in the business nearly 80% of the time.
Not only that, I figured out how I could then build a royalty moat around my clients that the competition simply could not penetrate.
I don't mean to boast, but the other writers never knew what hit them.Honestly, it was like taking candy from a baby. All of it started with the simple philosophy of "Let's Get Rich Together."
When you approach life as a collaborator working for the benefit of everyone, you really can't lose. That collaboration part is what then brings new clients and more money to
you.
It's really a win/win philosophy with a different name that really strikes at what everyone wants—to get rich.
When you break it down, this philosophy is very similar to the great motivator, Zig Ziglar's, "You can have everything you want in life if you help enough
people get what they want."
I would add one thing to that: "First." With the philosophy of helping them first, you show how much you are committed to the combined goals of everyone.
This brings me to you.
This brings me to you.
If you love the idea of Getting Rich Together with your clients, then your next step is to build a royalty moat around them. This is what I did.
I made my service so integral to the client's success that they become dependent on your continued involvement.
That is why I’ve decided to share my “ My Forever Income” copywriting contract with my
followers and readers--so that you can enjoy that same “Let’s Get Rich Together” success that I have enjoyed.
If you are in the midst of a negotiation with a potential client, you couldn't ask for a better time to get yourself a copy of my ROYALTY MOAT contract.
You would think I would charge an arm and a leg for a copy—especially since I paid over
$10,000 in attorneys' fees over 10 years (continually updating it.)
When you consider your attorney will charge you $250 to $500 an hour to create one for you, my price of $199 is simply a steal of a deal.
But you won't pay that price.
For a limited time, I'm offering it to you for just $99 as an
example that you can use to create one that's good for you.
Why so low?
To continue to fulfill my goal of creating a legacy of copywriting knowledge that proves that anyone can use my time-proven formula to build a million-dollar copywriting business.
I can't tell you how good it
feels to received payouts like these:
I wish the same thing for
you
So is it a deal?
I hope so!
Because building a royalty moat around my clients was one of the most profitable business decisions I ever made. I'm hoping it will be for you too.
In the bonus, you'll also receive a FREE copy of my simple 10-step guide to building a royalty moat around your clients.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
