The First Session Was Worth the Price and Beyond - Ben's Story
Published: Sat, 12/28/24
Updated: Sat, 12/28/24
I'm thrilled to share this glowing testimonial from one of my mentees, Ben P., who experienced firsthand how my one-on-one coaching can revolutionize your approach to copywriting and personal branding:
Dear Doug,
I sincerely thank you for the session today. Not only was it a mind-altering 1-on-1 experience. But a pleasure to be able to witness the
copy master’s thought-process live at work, showing me.
How to effectively sell myself, by placing myself in the reader’s mind and answering their questions with proof and explanation.
The power of 3rd-party testimonials & transference of well-known successes onto an upcoming product that people don’t want to miss out on.
How emotional engagement can be drawn out by using anticipation. “Well I have to know what they’re about
to tell me.”
Truth in simple words such as “could” rather than “will,” which creates a trust & connection with the reader, like a subtle cookie that hooks prospects in.
This is barely even a snippet of why legendary copywriter Gary Bencivenga hailed you as one of six star writers that he recommended to create powerful direct marketing campaigns.
Truthfully, I haven’t
stopped thinking about HOW TO THINK & approaching copy since our session ended. As you said early on in the session, I need to leave the modesty at the door and write with power and belief, especially if I’m to sell myself.
Because if I don’t believe in myself, who will?
You asked for a win that I’ve had in my video editing career, in which I
replied that a few videos of mine reached 1 million views.
As proud as I am of those achievements, I’m excited to say that the confidence in not only myself, but how to sell myself, will surely eclipse the feeling of a mere number on the screen.
BOTTOM LINE: Thank you again Doug & I look forward to our next session.
Best regards,
Ben P.
P.S. I wanted to say that the 1 session we had was already worth the price that I paid and beyond.
Ben's experience is just the tip of the iceberg. If you're eager to harness the same transformative power in your copywriting and marketing
efforts, I invite you to join my program.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
