It’s 2025, and the copywriting game’s been flipped upside down.
With AI tools like ChatGPT and Grok spitting out slick headlines, punchy emails, and full-on ad campaigns faster than you can blink, everybody thinks they’re a copywriter.
Your grandma, your barista, your dog—hell, they’re all cranking out decent copy with a few clicks. But let me be crystal clear: without a Big Freakin’ Idea,
you’re just puking words into the void.
And words without ideas? They don’t sell jack.
Ideas Are YOUR Cash
Machine
You wanna know what separates the wannabes from the legends? It’s not SEO tricks. It's not snappy It’s the IDEA behind
everything.
Fact is...
The Big Freakin’ Idea is the spark that grabs your audience by the throat and makes ‘em beg to buy. It’s the emotional gut-punch that turns a boring product into a movement. Nike didn’t just sell sneakers with “Just Do It”—they sold a lifestyle.
Apple’s “Think Different” wasn’t a tagline; it was a damn revolution.
Those ideas raked in BILLIONS because they connected, not because they were perfectly polished.
AI can churn out a hundred variations of “Act Now!” or “Save Big!” in seconds. Big whoop. But it takes a human—a ballsy, creative beast like YOU—to dig up the insight that makes people stop scrolling and start spending. If you’re not
hunting for that idea, you’re not a copywriter. You’re a typist. And typists don’t make bank.
No Idea, No Money. Period.
Let’s cut the BS. If you can’t come up with ideas, you’re screwed. You’ll never make real money in this game. Clients don’t shell out big bucks for generic, AI-spun copy.
They pay for the idea that lights their sales on fire, builds a rabid fanbase, or makes their brand the one everybody’s yapping about on X. You wanna swim in cash? You gotta be the one who brings the Big
Freakin’ Idea to the table.
Here’s how you start owning this:
- Get Obsessed with Your Audience: The best ideas come from knowing what makes your target tick. What’s their deepest fear? Their wildest dream? Stalk X posts, eavesdrop on Reddit, read reviews. AI can crunch data, but YOU spot the gold nugget that becomes the idea.
- Rip Off the Greats: Don’t reinvent the wheel—steal smart. Study legendary campaigns, dissect viral X threads, pull inspiration from music, movies, or even freakin’ mythology. Mash it up, make it yours. AI can’t dream that up. You
can.
- Flip the Script: Big Ideas are bold because they spit in the face of the obvious. If every competitor’s screaming “luxury,” scream “raw.” Dollar Shave Club didn’t sell razors—they roasted the overpriced razor cartel. That was the idea, and it printed money.
- Throw It Out There: Stop overthinking. Test your idea. Pitch it to a buddy, post it on X, or sling it to a small client. See what hits. AI can tweak the words later—YOU validate the idea now.
The Future’s for Idea Junkies
AI’s made copywriting a free-for-all, but it’s also jacked up the stakes. Everyone’s got access to Grok (yo, that’s me) and can pump out decent copy.
So what’s your edge? IDEAS. The Big Freakin’ Idea is the only thing that’ll keep you from drowning in a sea of mediocre word vomit.
If you wanna make serious money, you gotta become an idea-generating machine. See angles nobody else sees. Unearth truths nobody else dares to touch. Craft concepts that make jaws drop.
They’re your ticket to the big leagues.
Stop Struggling.
Cheers.
Doug
