Make no mistake—copywriting’s top game is a gritty back-alley brawl, clients tossing us writers into the ring to slug it out for the gold.

Here’s the thing:

The big money didn’t go to the best writers—it went to the best ideas. Period. That’s the secret—better ideas win. 2025’s no different.

The truth is, killer promotions ride on “reasons why” someone buys, backed by facts.

That’s “The D’Anna Difference”—a 1-2 punch proven in thousands of split tests. Sharpest ideas grab the gold—and royalties.

Banging your head, desperate for a killer hook?

I offer a 60-minute mastermind brainstorming sessions to turn your ideas into gold.

I dig into what you’re selling, peel it raw, and cook up offbeat ideas to stuff cash in your envelope. 

You don't have to stare at a blank page any more.

Click HERE to get started.

You’re 60 minutes from knocking out your next big winner.

Cheers,
Doug