I was thinking about
you over the weekend as I watched the Dow, tariffs, and signs of economic collapse—along with Doge,
Musk, Trump, and more—wreaking havoc on the markets.
It’s chaotic out
there, and if you’re like most financial copywriters, you’re probably losing sleep over flat conversions or subscribers jumping ship.
But here’s the thing:
I’ve seen this chaos before—and I’ve turned it
into gold every time.
Since I started
writing copy for investment newsletters in 1992, I’ve faced
inflation, recession, market downswings, and rising interest rates pummeling the markets.
That’s four major crises that have hit
investors hard over the decades.
Each time, I crafted
promotions that had them stuffing money in the envelope and subscribing to
my publisher’s publication.
In the 1990s and 2000s, I rode inflationary
pressures to with The Great Inflation Surprise.
During the dot-com bust, Boom or Bust Ahead for Tech Stocks was a grand
slam.
In the 2008 financial crisis, Beware of the Falling Knife raked in cash hand
over fist.
And during the
stagflation of the early 2000s, myShocking Truth About the New Bull Market became a
long-standing control.
To be
sure...
The catalysts might
differ today, but the solution stays the same: pinpoint stocks that soar when markets crash—the “Protect
Yourself and Profit” strategy.
The hard
part?
Convincing jittery investors to buy in.
That takes clear evidence, historical data, and actionable insights proving these picks
thrive in turmoil—all backed by a track record of profiting when
others panic.
But none of that
works unless you hook them with a theme that resonates—something that hits
them emotionally and practically, pulling them to the order form.
Struggling to find
it?
That’s where I can help.
For a limited time,
I’m offering a 60-minute Zoom sessions to brainstorm the
chaos, uncover a theme that sells, and give you an edge in this mess.
You’ll leave with:
A killer hook tailored to today’s
market madness.
Insights to punch up your
headlines, transitions, and close.
A roadmap to boost
conversions—fast.
With over 30 years of beating controls and generating
over $100 million in subscriptions, I’ve got the
firepower to help you transform your results.
Imagine the relief of
nailing your next promo—and the revenue that
follows.
But act fast—I'm
only offeringt this to five copywriters this month and the markets
won’t wait.
P.S. You’ll also get a
FREE copy of my Crisis Copywriting e-book (reg. $199)—featuring my 10-point crisis copywriting outline and seven winning examples for crisis-based
emails, webinars, or VSLs.
With over 30 years
and $100M+ in sales, I’ll show you how to turn today’s crises—like Ukraine, Silicon Valley Bank’s collapse, and market uncertainty—into messages that shock readers to the order form.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
