My Weird Little Formula That Writes Winners in Half the Time
Published: Sat, 03/29/25
Updated: Sat, 03/29/25
And how you can too!
You’ve Been Watching Me—Now It’s Time to Cash In
You’ve been on my list, lurking, scrolling my wins—2,000 of you crazy kids who haven’t pulled the trigger yet.
Well, heads up: I’m dropping my Million-Dollar Copywriting Formula in your lap, the same one
that banked me $100M+ and turned grads like @OneJKMolina into cash machines.
Give me an hour a week, and I’ll tune it up for emails, funnels, even landing pages if that’s your jam. Ready to stop spectating and start stacking checks like a king?
How I Went From Nobody to Gold
Back in ’91, I was a nobody—just another dreamer with a typewriter and a mortgage I couldn’t pay. Then came the gig that nearly broke me: a package for Consumer Reports.
Fifteen hours staring at a blank screen, sweat dripping, my gut in knots. I was toast. Then, flipping through a dog-eared swipe file at 3 a.m., I scribbled “It’s your decision the whole way.”
Boom. The dam broke. Words poured out. That package mailed—and I was suddenly the guy who could turn ink into gold.
The Big Wins That Made Me “The Flash”
Next thing I know, I’m writing The Great Retirement Betrayal. Twenty-five
million copies mailed. Three years unbeatable. A quarter-mil in royalties in my pocket.
Publishers like InvestorPlace, Eagle, Forbes, and Cabot started calling me “The Flash”—not ‘cause I’m fast on my feet (I’m not), but ‘cause I could crank a million-dollar promo in days while others futzed around for months.
How? I cracked a code: the Million-Dollar Copywriting Formula. It’s not fancy.
It’s just damn good. And now, I’m giving it to you—my 2,000 followers who’ve been watching from the sidelines.
What You Get in 60 Minutes a Week
I’m not here to waste your time with webinars or fluff. This is me and you, 60 minutes a week on Zoom, ripping apart my playbook so you can build yours.
I’ll show you how to grab the juiciest hooks—old-school classics or X-thread zingers—and mash ‘em into promos that slap. Emails, funnels, Reels, whatever.
Never choke on a blank page again—I’ve got transitions like “As you’ll see…” and “The reason is simple…” that drag readers to the buy button like a tractor beam.
Confidence is king, and I’ll teach you to swing big and land bigger, no second-guessing. You’ll tap your gut—your “sixth sense”—to churn out winners in half the time.
I’ve done it for 30 years; you’ll do it by week five. Plus, you’ll snag my top 10 promos—a $1,500 swipe file—and my “Sell Yourself” PDFs worth $3,500. Steal my best, then outdo me.
Proof This Ain’t Just Talk
Ever hear of The Great Retirement Betrayal? Mailed 25 million times in the ‘90s. Unbeatable for three years—until Gene Schwartz, that sly dog, edged me out. I won it back in three weeks.
Or how about Tap the Wealth Inside
Your Paycheck? Three weeks to write, $100K in my pocket. I’ve beaten controls 70% of the time—InvestorPlace, Eagle, Cabot, you name it.
Copywriters back out when they hear I’m in the ring. One client still cuts me $800-$1,200 checks every month for a promo I wrote a decade ago.
Why? ‘Cause my Formula doesn’t just work—it sticks. Gary
Bencivenga, the godfather himself, says I’m one of six writers worth a damn.
My Grads Are Killing It—You’re Next
And it’s not just me—my top X grads are making bank.
@OneJKMolina
@zzarakkk
@NYCWritesCopy
@vitalygrinblat
@kdcopywriter
@yctheman
just to name a few.
What's more, My top student @zzarakk is killing it and driving supercars in Dubai—yeah, that’s what this Formula can do. They took it and ran—now they’re cashing checks and crushing it.
You could be my next $1M copywriter. Not easy or cheap. Just the best.
Your Exclusive Bonus, ‘Cause You’re Mine
I’m not bragging—okay, maybe a little—but I’m proving this ain’t hype. It’s real. And for you 2,000 who’ve been with me, here’s the kicker: sign up now, and I’m
throwing in my “Follower Fast-Track Bonus”—a 30-minute 1:1 kickoff call next week where I’ll fix your weakest copy on the spot and hand you a hook guaranteed to land your next gig. That’s $1,000 value, yours free, but only if you grab one of these two slots today.
Why I’m Passing the Torch
After 30
years, I’ve climbed the mountain—$100M+ for clients, marathons run, black belts earned. I don’t need more gigs. I need to pass the torch.
That’s where you come in. This ain’t some mass-market course. It’s me, you, five sweaty hours of truth.
I’ll crack open my skull and pour out 30 years of tricks—how I fuse ideas, layer benefits, transition like a dream, and close so hard clients beg to
pay.
Old-school magalogs or high converting emails and landing pages. My formula it works. One hour a week, and you’ll write faster, bolder, and richer than you ever dreamed.
The Deal—And Why It’s a Steal
I’ll even throw in a pep talk—‘cause lord knows I needed one back in
’91. Five hours with me is $5,000. Sounds steep?
My first big win paid me $250K. One decent promo could dwarf that—royalties, gigs, your own hustle. Plus, you’re getting $5K in freebies: my swipe file and sales PDFs, and now that Fast-Track Bonus for my crew.
It’s practically a steal. I’m capping this at 4 of you crazy kids—scratch that, I’m only
taking two now. You?
Two Slots Left—Grab Yours Now
Why just two? ‘Cause I’d rather coach a couple of killers than a room of tire-kickers. If $5K makes you blink, no sweat—this ain’t your gig.
But if you smell the gold at the end of
this rainbow, let’s ride. Hurry, I’m only taking two—RSVP before the slots are taken.
Don’t dilly-dally—my
inbox is buzzing like a beehive, and that Fast-Track Bonus expires when those two spots are gone.
Let’s make you the next me—only faster.
All good wishes, DD.
P.S.: Richard Stanton-Jones bet on me in ’91. Said he’d make me richer than my wildest dreams. He did. Now I’m betting on you—and I’m stacking the deck
with that bonus to make damn sure you win.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.