If you’re busting your ass to stay ahead in the copywriting game, this email’s for you.

Make no mistake about it, the world’s spinning faster than a Vegas slot machine. AI’s the big, shiny lever everyone’s pulling—copywriting, hell, life itself!

People are drooling over bots like Grok—those xAI hotshots’ brainchild—thinking it’s their ticket to Easy Street. They’re dreaming of a day when they don’t have to think, don’t have to write, don’t even have to wipe their own—well, you get it.

But here’s a free trick to slap ’em awake: type this into your AI today—“Write a 200-word ad targeting burned-out freelancers who’d kill for clients, pitching a $997 course with a gritty, no-BS tone.” Boom.

You’ll get a raw draft that’s 80% there—tweak it, and it’s a winner. I pulled $5k off a prompt like that last month.

Try it. See for yourself.

The Great AI Con Job

Millions of dopes are out there right now, typing “Write me something cool” into their fancy AI toys, expecting gold to spill out. Spoiler: it’s crap. Pure, polished crap.

John Caples didn’t stack his millions by guessing—he cracked the code on what makes people buy and hammered it home. AI’s the same damn deal. Feed it garbage, and you’ll get garbage with a cherry on top—“garbage in, garbage out,” older than dirt.

But while the herd’s drowning in their own slop, you’ve got a shot to swim upstream. How? By mastering the one skill they’re too lazy to learn: telling the AI what to do. Knowing what to say—that’s where the money hides.

Prompts Are Your New Six-Shooter

Gary Bencivenga’d say: persuasion’s a science, not a prayer.

You don’t stumble into a sale—you build it, brick by bloody brick. Same goes for AI. Want a sales letter that rips hearts out and empties wallets? Don’t whimper at it—command it.

That freebie prompt I gave you?

It’s just the start.

Here’s the kicker: I was skeptical as hell about AI—until I cracked this trick and quadrupled my ad response for a client last year.

One prompt—"Write a compelling email subject line for a marketing newsletter targeting aspiring copywriters. The subject must explicitly state that 90% of all copywriters fail and how to turn that around" and delivered a 50% open rate and 2% click rate.

That’s cold cash, not theory.

My secret: Talk to that AI like it’s your wingman.

Give it a map—What’s your prospect crying about at 3 a.m.? How do I make ’em beg for my fix?—and it’ll drive you to the bank. 

Screw it up, and you’re stuck with drivel.

 Lose this edge, and you’re toast while the sharp ones rake it in.

Your Brain’s the Money-Maker—Not the Bot’s

Here’s the gospel truth: the cash isn’t in the tech—it’s in you.

Most folks’ll hug AI like a teddy bear, churning out vanilla mush and calling it genius.

The real players?

 

They’ll out-think the room. 

 

They’ll know their prospect’s nightmares like a shrink, twist the knife like a pro, and craft prompts that hit like a freight train. 

 

AI’s just a hired gun—you’re the trigger man.

Ogilvy nailed it:

 “Never write an ad you wouldn’t want your family to read.” Don’t prompt an AI for junk you wouldn’t stake your name on either. This ain’t about outsourcing your brain—it’s about sharpening it ’til it cuts steel.

 

The winners see AI as a tool, not a throne.

Step Up or Step Aside

AI’s rewriting the game, but it’s not the end of the hustle—it’s the start.

The lazy’ll fade into the wallpaper, moaning about “nobody thinks anymore.” 

The sharp? 

They’ll turn prompts into paydays, pain into profit, ideas into dynasties.

That free trick I gave you—it’s a taste of what’s possible. Want the full arsenal?

 I’ve dumped every dirty secret from my decades in the game into Prompt Power: The AI Copywriting Edge.

We’re talking 51 battle-tested prompts, a framework that sells like hell, and hacks to turn AI into your personal cash machine.

Curious?

Click here to peek at what’s inside:

Don’t sleep on this—the herd’s catching on fast, and your edge won’t wait.

Yours for your next win,

Doug