How I Turned 25 Million Mailed Magalogs Into $250,000 in Royalties—And Why the Secrets Behind My Masterpiece Can Make YOU a Legend

Fellow Copywriter, 

I’ve got a confession that’ll hit you like a sucker punch.

Back in 1992, I wrote a 20-page beast called The Great Retirement Betrayal. It mailed 25 million copies over three years, stuffed my mailbox with $250,000 in royalties, and smashed a killer control by Jim Rutz flat in a head-to-head test. 

Denny Hatch, the hawk-eyed genius behind Who’s Mailing What!, called it “the quintessential example of this splendid direct mail genre”—a full-color magalog so gripping it’s like Time magazine with a gun to your head.

For years, I kept this monster locked in a vault, spilling its guts only to fat-cat clients who shelled out big to crack its code.

 

Meanwhile, I’ve watched you—yeah, you—grind away at campaigns that limp along: hooks that flop, offers that tank, and paychecks that never show. You’ve been spoon-fed garbage advice—“keep it short,” “don’t scare ‘em,” “play it safe”—while the real secret to printing money sits in my back pocket.

Well, I’m done hiding.

Today, I’m ripping the lid off and handing you a shot at a digital copy of The Great Retirement Betrayal—the exact package that turned Phillips Publishing into a cash volcano and made me a name you can’t ignore.

Why? Because I’m sick of seeing good writers stumble when they could be ruling the game. I’ve banked my millions. I’ve carved my legacy. Now, it’s your turn to swipe the blueprint that mailed 25 million times and ride it to the top.

Why Denny Hatch Called It the “Quintessential Magalog”—And Why That’s Your Ticket to Millions

Denny Hatch didn’t slap gold stars on junk. In Who’s Mailing What! (March 1992), he said, “Drop everything and dive in.” Why? Because this isn’t some flimsy sales letter—it’s the magalog perfected:

A 20-page, 8-1/2" x 11" self-mailer that reads like a glossy mag but sells like a street fighter. Hatch pegged it as the evolution of Gary Bencivenga’s long-form genius—loaded with info, gut-twisting questions, and solutions that stick.

Here’s why he lost his mind over it:

• It Hooks Like a Horror Flick: Hatch raved about its “long lead article” on retirement traps. Like Gary Halbert’s storytelling, it grabs your heart and squeezes ‘til you’re hooked.
• It Scares the Hell Out of You: I “deliberately set out to scare readers,” Hatch said—I even tested it on my 74-year-old babysitter ‘til she flinched. John Carlton would salute that brass-knuckles punch.
• It’s Rock-Solid Proof: Sidebars like “Retirement Whoppers” and lists (9 safest banks, anyone?) scream Bencivenga-level trust—no hype, just meat you can’t argue with.
• It Delivers on Big Promises: John Caples’ headline magic shines in “What They Never Tell You About Retirement.” Hatch loved how I pinpointed answers—page numbers and all—not vague teasers.
• It’s Stupidly Clear: David Ogilvy’s “Don’t make ‘em think” rules here. Hatch called it “informative, persuasive”—no pushy stink, just pure pull.Hatch saw it: this ain’t luck—it’s a calculated kill shot. 

And now, it’s yours to dissect.

What You’ll Steal From This $250,000 Magalog Monster

When you snag The Great Retirement Betrayal, you’re not just getting a file—you’re cracking open a masterclass with me and the gods of copy: Halbert, Carlton, Bencivenga, Caples, Ogilvy.

Here’s what you’ll walk away with:

• Fear That Prints Cash: I made retirees sweat their nest eggs ‘til they begged for my fix. You’ll swipe Halbert’s trick to turn terror into treasure.
• Magalog Flow That Locks ‘Em In: A 20-page rollercoaster—articles, sidebars, teasers—that keeps ‘em reading ‘til they buy. You’ll master my D’Anna rhythm that glues eyes to the page.
• Proof That Kills Doubt: “4 Stocks Virtually Guaranteed to Beat Inflation” wasn’t fluff—it was Bencivenga-grade evidence. You’ll learn to wield specifics like a sniper rifle.
• Value That Crushes No’s: Free reports, a $49 steal, a no-risk guarantee—I stacked it ‘til they couldn’t resist. You'll see how Carlton’s swagger meets my piles of goodies—you’ll bury objections alive.
• Long Copy That Slays Short: Caples proved long sells when it grips. I’ll show you how 20 pages can kick 2-page butt—every word a soldier.
• “Us vs. Them” That Wins Wars: I turned banks and bureaucrats into villains—readers ate it up. You’ll rally your prospects against a foe and own their loyalty.
• Urgency That Lights Fires: “What you MUST do now” had ‘em mailing checks overnight. You’ll master subtle panic that closes fast.

Why I’m Unleashing This—And Why You’ll Cash In Big

Why spill my guts now?

I’ve got nothing left to prove. I’ve written controls that mailed tens of millions, banked fat stacks, and left A-listers in the dust. I’m tired of watching you churn out lifeless dreck when you could be moving mountains.

This magalog isn’t just a trophy—it’s your cheat code:

• Conversions That Explode: Plug in these moves, and your next gig could double—or triple—response.
• Paychecks That Stack: Clients pay big for controls that mail millions. This is your shortcut to the penthouse.
• Confidence That Crushes: You’ll write like a pro who’s cracked the safe—not a rookie fumbling in the dark.

It’s yours to rip off.

Grab It Now—Or Watch It Vanish

I’ve offering 25 digital copies of The Great Retirement Betrayal—straight from my 1992 archives, typos and all, just as they mailed. Regularly $199, but today only, yours for $97.

Why the slash? 

I’m lighting a fire under you—24 hours to grab this $250,000 cash cow at half price, because I want warriors acting fast, not procrastinators.

That’s a steal for a magalog that banked me $250,000 and mailed 25 million times. 

Only 25 slots—once they’re gone, this deal’s dead.

Why so few? This is for serious players who’ll rip it apart and dominate—not dabblers. 

Here’s what you get:

• The Full 20-Page Magalog: Every article, sidebar, pitch—100% unreacted.
• My never offered before complete insider notes: Why it worked, straight from my brain.

Click here to grab your copy. Only 25 seats at this table—9 are already gone. Move now, or miss out forever.

One Last Gut Check

Gary Bencivenga once told me, “The most powerful thing you can do in your copy is demonstrate that something works.” The Great Retirement Betrayal is my proof—20 pages of raw, tested, million-dollar firepower that mailed 25 million times and banked me $250,000.

It works. It’ll work for you.

Don’t let it slip through your fingers.

Grab it, rip it open, and write your way to the top.

Yours for monster wins,

Doug D’Anna

Click here to grab your copy before the rest are taken.