Last week, I was featured on a Brazilian podcast. He had heard of me from various copywriters around the world, and I was the one copywriter they would love to hear from. That's kind of a cool compliment. That your name and reputation go around the world!

As the discussion continued for over an hour, I asked the interviewer, like I ask my clients after each coaching session, to point out the one thing he learned from our talk today. His reply was simple: Copywriting at the highest level is an art.

In all of my years, I never thought about it. But as I did, I thought that the greatest copywriters are the greatest artists of the persuasive word.

This really makes sense today. When so many people who want to get into this business are more like "paint by the numbers" artists. They simply can't tap into the great artistry that lies inside of them.

And that's what I really want to talk about today: the art of copywriting, and how you can break out from being a paint-by-the-number writer to one who has a vision for persuasion and can communicate that on levels that resonate deep inside of people. 

As I discussed on that Brazilian podcast, mastering the art of copywriting isn't just about following a script; it's about understanding the human psyche. When you master the art, you will be golden..

The best way that I know is to get to know people, especially your customers, because they are the people you are trying to sell to. But when I say get to know them, I mean get to know them right down to their soul. This is how you can target their internal wants, needs, and desires to get them to take action.

After seeing how my 'Great Retirement Betrayal' piece resonated with so many by tapping into their deepest fears, I realized there's a craft to this. My course shows you how to do the same for your audience.

I'm proud to say my "Great Retirement Betrayal" piece, which I wrote in 1991, did just that. It touched on every single one of their fear buttons and pain points to become one of the most mailed direct mail packages of the 1990s. Today, it remains a classic example of that genre. 

 

But getting inside someone's head is simply just the beginning. You must then paint the picture in their mind that ties into their emotions and triggers a reaction that ultimately results in them putting their money in an envelope and sending it to you. You don't get that when you are a paint-by-the-numbers, or should I say framework, writer. 

You only get there when you step outside the box and tune into the mass feelings of your target market group in a way that they get it.

This is really similar to going to a comedy show and laughing at all the punchlines. The only reason the jokes work is because the comedian has studied his audience, identified common themes, and then added his or her special twist that triggers the laughter. 

 

Just like a comedian must understand his audience to get laughs, you need to know your customers to get sales. My course dives deep into this art of connection.

As a copywriter, we have the same goal. But instead of getting them to laugh at our jokes, we want them to send us money for the products we are packaging.

 

So how do you master the art of copywriting? How do you go from being a paint-by-the-numbers writer to a superstar?

By learning how to sell between the lines.

Let me explain.

It's one thing to use all the persuasive words in the world, but it's not about those words. It's about tuning into the minds of your audience. When you do, they will come running to your message as I like to say, "Like a dog to a cookie."

No other outcome is possible.

So how do you do that?

You study their writing. You collect a swipe file. But that is not enough.

Yes, you can see the techniques, but what you may not be seeing is the ideas behind them. On the surface, you read it and feel the copy move you, but you may not understand why you are being moved. That, my friend, is where the artistry takes place.

Sadly, few copywriting coaches teach this. That is what I do with my coaching clients. To help them become the copywriting artists that I know lie inside of them.

For these reasons, I've created what I'm convinced is the most powerful, easiest-to-use home study course that will help you to bring out the great artist that lies inside of you.

"Subconscious Selling: High-Level Copywriting for Serious Practitioners - The Definitive Guide to Harnessing the Power of the Unconscious Mind."

This comprehensive course is not only designed to bring out the incredible copywriting artist that lives inside you. Here's the best part: It includes 29 of my million-dollar copywriting samples—FREE (reg. $1350) where I point out where the selling between the lines takes place.

Many struggle to break away from the 'paint-by-numbers' approach to copywriting. With 'Subconscious Selling', you'll learn how to paint with your own brush, crafting messages that truly resonate.

That’s the whole reason why I created it, and how you can use it to increase your sales and conversions.

So that you can begin to master the art of what I call "selling between the lines" -- understanding the hidden desires and subconscious motivations in a reader's mind, and crafting powerful, persuasive emails, landing pages, and video sales letters (VSLs) that speak directly to those motivations.

 

I've spent years learning how to 'sell between the lines'. Now, I want to share these secrets with you through 'Subconscious Selling', transforming you into a master of persuasion.

In other words, you'll know only learn my "selling between the lines" approach but also see how I apply them. That's the best "one-two " combination of copywriting knowledge I've ever put together.

What to know more?

Click here to discover how you can transform your copywriting with "Subconscious Selling: High-Level Copywriting for Serious Practitioners - The Definitive Guide to Harnessing the Power of the Unconscious Mind."

Here's what you'll learn:

• Understanding the Unconscious Mind: Tap into subconscious motivations...
• Leveraging Cognitive Biases: Learn how to ethically use biases like FOMO...
• Mastering the Psychology of Persuasion: Craft compelling narratives...
• The Art of Storytelling: Create emotional connections through narrative...
• Crafting Emotional Appeals: Drive action with emotional engagement...

This is why 'Subconscious Selling' is not just another course; it's a journey into the art of persuasion.

In other words, you'll learn the same "selling between the lines" techniques I have used not only to generate over $100 million but also to become one of the top copywriters in the world.

All for half what other's will pay.

If you're tired of being just another 'paint-by-numbers' writer, then it's time to explore the art in copywriting. 'Subconscious Selling' is your ticket to becoming a true artist in this field.

Click here to learn how you, too can unlock the secrets of persuasive copywriting with "Subconscious Selling: High-Level Copywriting for Serious Practitioners - The Definitive Guide to Harnessing the Power of the Unconscious Mind."

All good wishes,

Doug D'Anna

P.S. If you have read this far, then I know you are ready to transform your copywriting from paint-by-numbers to a masterpiece of persuasion.

This is why I'm offering you a special discount that those who didn't read this far won't receive: 50% off "Subconscious Selling."

But there's a catch.

It's good only for the next 24 hours.

After that, the regular price will apply.

So what are you waiting for?

Click here to claim your half-price access and start your journey to becoming a true artist of the written word!