If there is one reason I’ve had so much success in my career, this is it: I had an unfair advantage.

I uncovered this “secret advantage" that allowed me to not only beat the control nearly 70% of the time but also become InvestorPlace's No. 1 copywriter on their most profitable newsletter and trading letter.

When you understand "My Unfair Advantage," you will be able to ride this knowledge to the next level in copywriting—and in life.

It all comes down to the predictable nature of cause and effect. This has worked for me over and over again. Here’s the best part: my competitors never knew what hit them.

It’s about the law of cause and effect as it relates to your effort in life. The best analogy I’ve ever read was in a Charles Givens direct mail package. I’ve taken it to heart throughout my entire career.

It’s so simple. Stand 10 people on a handball court and ask each of them to throw a ball against the wall. The results are 100% predictable: the ball always bounces back.

The only—and I repeat, the only—difference is how hard you throw the ball. Even that is predictable. 

Those who throw with little effort may find the ball doesn’t bounce back far enough to reach them. But those who fire the ball into the wall? It can bounce right back into their hands.

This predictability is my unfair advantage: knowing that the strength of your effort will always yield a predictable result.

The key to success is understanding that your actions, decisions, and hard work are the causes in this equation. In other words, your success is directly linked to your effort.

I used this advantage to outwork, out-research, and out write my competitors. How? By giving my clients two or three test packages while my competitors only delivered one.

Did I win every time? No. But here's where the predictability really show my advantage:

A/B Copy Testing: Imagine you and I are running a race where there's only one winner. If there ar just two runners (A and B) , my chances of winning are just 50%. It's like flipping a coin; I have an equal shot as winning as the other runner.
 

A/B/C Copy Testing: Now, think of this as a race with three lanes. If I enter runners in two lanes (B and C) and you only in one (A), I now have two chances out of three to win. That's a 66% chance in my favor, like having two tickets in a three-ticket lottery. Ka-ching.
 

A/B/C/D Copy Testing: Picture a race with four lanes. If I have runners in three lanes (B, C, and D) and you only in one (A), my odds of winning soar to 75%. It's like having three balls when there are only four balls in total; three out of four balls are mine!

That, my friends, is 100% predictable.
 

The bottom line is this:

If your 'bounces' aren't high enough, change your strategy, increase your effort, or refine your skills. Remember, every outcome is a lesson—an opportunity to enhance your advantage further.
 

"My Secret Unfair Advantage" isn't about playing the system; it's about understanding it. By embracing this principle, you're not just leveling the playing field; you're tilting it in your favor through predictability, effort, and learning. This is your secret weapon for success.
 

All good wishes,

Doug D’Anna
 

P.S. Here’s how you can take my "My Secret Unfair Advantage" to your next project or personal goal and see how it transforms your results.
 

CLICK HERE to grab a copy of my "Ultimate Pitch Letter Framework.
 

In it, you'll see how to make your pitches aspredictably effective and profitable as a ball bouncing back off a wall. These are the same tools that, with the predictability and effort I've highlighted, landed me high-paying gigs with clients like Agora, Forbes, InvestorPlace and Men's Health.
 

Don't let another opportunity pass you by.
 

Click here to apply my unfair advantage to your pitching game.