Since 1984, I've seen copywriting evolve, from sales letters to dynamic direct mail packages to video sales letters.

Now, amidst the digital noise of overflowing inboxes and social media feeds, old school direct mail presents a unique opportunity.

With traditional mailboxes relatively empty, there's little competition for attention.

In fact, political mailers are already leveraging this advantage, flooding mailboxes with messages. You should be doing the same thing too!

Fact is, direct mail offers you a unique way to get directly to your customers without any digital competition.

Tragically, many copywriters lack the old school expertise to capitalize on this resurgence. Drawing from my collection of proven direct mail materials, I offer a roadmap for success.

Four Classic Direct Mail Packages You Can 
Steal From That Will Give You An Edge

For those that have never written one of these pieces, they serve a framework for you to follow.

Individually, they were top-performing control packages during the biggest years of direct mail. Together, they offer insights that you can use to fashion your own winning promotions

The first is one of my favorites.

It is an old school direct mail from start to finish including: Outer envelope, sales letter, buck slip flyer, and order card. I wrote it for Richard Band’s Profitable Investing. 

It was a huge winner both online and offline: It was called, Tax Bomb to Blindside U.S. Investors. 

As you go through it, you will see how it's formatted to open up like an Apple product on Christmas morning, with all the pieces evoking a mouth-watering experience to purchase this product.  This formula was MONEY.  

All I would do was change the envelope copy every 90 days and it would continue to bring the money in. 

The Second is Another Winning Direct Mail Formula. 

This is a magalog for another winning approach: Oil Time Bomb to Blindside U.S. Investors. Notice how that I use the word “Blindside” in the other promotion? 

Reason: It works. 

As you’ll see, this 24-page magalog/trojan horse promo was one of my top performers at that time. The secret was that it looked like REAL NEWS—but was really an infomercial in a magazine format.

We ended up turning it into a video sales letter and it took off again!

The Third Example I Want to Share With You Is Another Multi-Year Control

I came up with it around 2008. A 36-page pamphlet that I designed like a Farmers Almanac, revealing to investors the top stock for that year. I wrote it like a fireside chat, with every page revealing another new item that they could profit from.

All I would do each year is update the stock and change the year.

Which, of course, aligns with my time-proven philosophy of "working once and getting paid over and over, "instead of vice versa.

The Fourth is Another Big Winner, "Your Missing Report Enclosed. 

This thing was money!

Wait to see the letter inside. It was the same letter that was in "50% Richer or Free" control.

But over time, that outer envelope fatigued.

This new envelope revitalize this piece so much so, that it lasted for over a year.

As you'll see, the apology was classic--especially when they never received it before. It was even more effective when we changed format to a 9 x 17 envelope. But I no longer have that copy.

What You Will Learn By Adding These Old School Direct Mail Packages

Individually, they bring you the time-proven 'reason-why' approach my million-dollar copywriting formula offers you. Together, you hold in your hand compelling examples of how you should create these types of promotions for your product or service.

Including...

• How to craft compelling sales stories that captivate your audience and leave them eager to learn more.
• How to keep your readers hooked from start to finish, with techniques that ensure they keep turning the pages.
• How to assemble various components of a direct mail package, from outer envelope to the order card, and discover how each plays a crucial role in driving response rates.
• See why eye movement is essential to your success in direct mail, and learn how to leverage it to guide your readers' attention where you want it most.
• How to crafting sub headlines that compel your audience to dive deeper into your message.
• Why I sprinkle calls to action throughout the sales letter--and how they drive my readers to take the next step in the buying process.
• How to weave a narrative that resonates deeply with your audience, forging emotional connections and driving sales.
• See how I tap into my readers' desires, fears, and motivations to create messaging that truly speaks to them.
• How to address and overcome reader objections effectively throughout the sales message, turning potential barriers into more money-making opportunities.
• You’ll also see how I use classic story arcs, such as the hero's journey or the problem-solution framework, to create a narrative that resonates deeply with your audience.
• How these "old school" formats build trust and credibility in a way that resonates with individual readers, increasing the likelihood of engagement and conversion.
• How I continue to hammer home social proof, scarcity, and urgency, to compel my audience to take action.
• How to optimize the readability of your direct mail pieces, from font choice to paragraph breaks, to ensure my message is easily digestible and compelling.
• Why understanding the Buyer's Journey is paramount to your success.
• How to tailor your messaging to meet your audience's needs at each stage of the process.

Most of all, you’ll see how you can copy these formats for virtually any product and get your readers to buy, BUY, BUY. BUY

That's why I 'd like to share these with you: to help you profit from the big comeback in direct mail I see that is headed our way.

A Million Dollars Worth of Direct Mail Copywriting
Knowledge for Pennies on the Dollar 

The direct response secrets and strategies continued in my promotions have not only generated millions of dollars in sales but made me a millionaire copywriter along the way.

 

If you follow them and see how I execute these ideas in my swipes, they could deliver the same kind of success for you too.

If that is the kind of success you are looking for, I’ve made it possible for you to cash in on this knowledge for a fraction of what I charge for one-hour of my one-on-one coaching.

Why I'm Limiting This Launch to Just 
10 Copywriters For the Next 90 Days

The reason is simple:

If I were to make them available to the whole world, then the advantage they would offer you would be minimal.

 

By limiting accessibility in this way will insure that you maintain your edge for the next three months.

 

A Price That Will Have You Smiling to the Bank

Look...

If you've been one of my customers for some time, then you know the average price for my swipes is $299. And you know they are worth every penny.

 

That brings the value of this bundle to $1,196.

However, as part of this special launch offer, you will receive the entire collection for half what others will pay.

You'll receive everything for just $499.

That's 50% off the regular price and steal of deal when you consider you will have access to winning direct mail packages few others have ever seen.

 

Along with a 90-day head start on the race to profits.

There's just one catch.

This special launch pricing is available for just for the next 24 hours--or until all 10 copies are taken.

With over 26,000 followers on Twitter, I expect them to sell out soon after I post this this on the platform.

So you will need to act quickly.

After 24 hours, the price will increase to $999 to reflect full value of my classic direct mail swipe files and the knowledge they offer you.

So what are you waiting for?

REMEMBER:

My Million-Dollar Copywriting Formula has not only made me one of the top copywriters in the world but made me millions of dollars along the way.

 

Once you see how I execute these ideas in these old school swipes, they could deliver the same kind of success for you too!

When you add everything up, how can you say no?

This discount offer is only available for the next 24 hours.

After that, the price WILL increase to $999 and this special introductory price will be gone for good

Act now to lock in your discount.

Click HERE to secure your copy before the offer expires.

Cheers,

Doug D'Anna

P.S. REMEMBER:  Once all 10 copies are taken, this special offer will be over.

So is it a deal?

Because they can give you an edge as direct mail begins its inevitable comeback.

Click here to grab your discount and download your copies.