Crafting Your Unique Selling Proposition: Five Steps to Standing Out
When we dive into the world of professional branding, we often focus on how businesses can distinguish themselves.
However, the same principles apply to us as individuals, especially when you're looking to get hired or advance in your career.
Here's how I've approached my Unique Selling Proposition (USP), serving not just as a personal branding technique but as an inspiration for you to define your own.
Step 1: What Expertise Do YOU Bring to the Table?
That is what you potential clients want to know.
In my case, I bring over 40 years in direct response marketing, not just as a participant, but as a recognized expert who's helped clients achieve over
$100 million in sales.
This isn't just about my experience; it's about what my experience means for you. When you're crafting your USP, ask yourself, "What have I uniquely mastered that others can benefit from?"
Step 2: What Results Have You Achieved?
In direct response, it’s ALL about results.
So make sure you have some!
When clients say they've earned significantly more working with me than with other top copywriters, it's not just a boast; it's a promise of what I can do for you.
Think about the impact you've had. Whether it's numbers, testimonials, or transformational stories, how have you moved the needle?
Step 3: What Unique Skills or Knowledge Do YOU Possess?
In my case, my deep
industry knowledge combined with a respect for client values. Isn't just a skill; it's a philosophy.
For you, what's your blend of skills that makes you irreplaceable?
Maybe it's a unique combination of technical skills, or perhaps a cultural understanding that sets you apart.
Step 4: How Do YOU Approach Your Work?
That’s important. Clients want to know how you will approach selling their product.
For me, collaboration, analysis, and education are at the core of how I work.
I don't just write copy; I enhance teams and strategies.
Consider how your work process benefits others.
Do you innovate, streamline, or perhaps bring a fresh perspective that others overlook?
Step 5: What's YOUR Personal Impact?
In my case, being described as a "guru" with a busy schedule isn't about vanity; it's about the demand for my approach and my person.
What's your impact?
Are you the go-to for calm in
chaos, the spark of creativity, or the person who always finds a solution?
The Goal of Today's Post
By sharing my USP, I'm not just showcasing my achievements.
I'm simply positioning myself as someone who
understands the value of self-branding and personal impact.
This isn't about convincing you to hire me directly; it's about inspiring you to see the power in defining your own USP.
When you read about my journey, my hope is you'll start thinking, "How can I do this for myself?" And in that thought process, you'll recognize the
qualities and achievements that make me stand out, perhaps leading you to consider how working with someone of my caliber could elevate your own career or business.
So, take this as your guide.
Reflect on what makes you unique, not just to get hired, but to stand out in any professional
endeavor. And remember, behind every successful USP, there's a story like mine, waiting to inspire you to write your own.
All good wishes,
Doug D'Anna
P.S. Want to tap into my approach?
I just put the finishing touches on my new ebook and audio:
This breakthrough
guide and audio spells out step by step how to craft your own personal USP, including assignments, study guides, and a complete audio overview to help you take your USP to the next level.
In it, you'll discover how I transform ordinary professionals into industry icons by revealing the hidden art of personal branding, where your career doesn't just stand out, it sets the
trend.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
