When you have been in this business for as long as I have, you've seen companies expand, shrink, get sold off, and expand again. I have been a part of many of these transitions.
Each time, I was able to land on my feet and score new clients that would always pay me a king’s ransom.
This is one such story.
My number one client was gobbled up by a bigger company, and they started shedding their marketing team.
The CEO assured me that work would remain the same. "Not to worry," he said. But a week later, he was laid off.
As the new owner started putting his people in place, it was clear I was not going to be one of them. To be honest, I saw the writing on the wall.
This didn't bother me since I had a vast network of industry contacts, all of whom wanted me. When the axe fell, I had to laugh.
Not because when the marketing person said they would be moving forward without me, I totally understood. But what he did not understand was that I had a 30-day cancellation clause.
So I said, "You want to pay me out or have me do something?"
(Funny part, I did nothing for four weeks but go to the gym and get paid!)
But that is not the purpose of this story. It’s about the email that I sent out to my industry contacts about my availability.
Here's the thing:
I only sent out four of them.
Each
potential client wanted to take a call with me, but one wanted me BAD.
He knew what I had done for my previous client for nearly three decades. We set a meeting, and I had him lay out exactly what he wanted me to do.
Reason: You just don’t want to sign up to write copy. You need your contract to spell out the specifics.
Suffice to say, I closed the deal for a monthly retainer and fee that was worth $279,000..
That email was no more than 134 words.
...The magic of that email wasn't in its length—it was in its structure, its promise, and its
timing.
And here’s the secret: that email was crafted using my "Ultimate Pitch Letter Framework".
This framework isn't just about writing well; it's about connecting with your reader on
a level that compels action.
Here's why it worked:
- Simplicity: My email was concise, under 250 words, focusing on the value I could immediately bring.
- Understanding Your Audience: I knew my contacts; I knew what they needed - someone like me, with a 30-year track record
available to deliver results.
- A Believable Promise I didn't promise the moon, but I highlighted my track record, subtly assuring them that my previous successes could be theirs.
- Creating Urgency: My sudden availability, post-transition, created an immediate need to act--as I was making myself available for the first time in 20 years to other publishers.
With these four elements, I wasn't just sending an email; I was sending an opportunity they couldn't afford to miss.
Let me repeat that:
I wasn't just sending an email; I was sending an opportunity they couldn't afford to miss.
I don't know what pitch are sending to your clients, but I do know this:
If you are not getting the interest or the jobs you want, then you must try something new.
It all comes back to the A/B testing we learned in direct marketing 101--only this is to be applied to yourself.
My Ultimate Pitch Letter Framework could be exactly the structure you need to win jobs AND at higher payouts than you may be getting now.
If you have been reading my emails for some time, then you know I had a great career.
I worked from home, typed letters for a living, got paid like an author, took my kids to and from school, went to jiu-jitsu at lunch and got a black belt, coached their sports, and had a meal on the table by the time my wife got home.
I wish the same for you. I credit much of this success to my pitch letter framework.
Right now, for the holiday season, I’m offering my "Ultimate Pitch Letter Framework" at half price.
This isn't just a 50% discount; it's an investment in your future
success. If you can modify it for your needs, you could enjoy the kind of success I did.
But act quickly, as this half-price offer is only available for the next 24 hours.
REMEMBER:
Investing in your pitching skills now could mean the difference
between another year of struggling or a year of significant growth.
Don't delay, every day counts.
Secure your framework here.
My hope is that you can use
this framework to craft your own high-value pitch, just like I did with my $279,000 deal.
All good wishes,
Doug
P.S. If you're feeling the weight of financial pressures or career stagnation, keep this in mind: this tool could be the key to unlocking your next big
opportunity.
Don't let hesitation cost you what could be your biggest win yet.
Click here to grab your copy now, and let’s make next year the one where you truly unlock your potential and live the life you’ve always envisioned.
Remember: Every moment you wait, someone else might be signing the deal you could have had.
Secure your future today.