I used to grind away for every dollar, but then I learned the real trick: write once, earn forever. This isn't just work; it's building a legacy. (Thank you Phillips Publishing/InvestorPlace!)

As a copywriter, this is where you want to be: stop trading dollars for hours. You only have 24 hours in a day.

If you want to make the big bucks, you must decouple your earnings from your labor by owning your copy and selling subscriptions.

The reason is simple:

You get paid over and over again. 

This predictability allows for better financial planning and stability. Imagine writing an email or a Video Sales Letter (VSL) once and then earning from it month after month.

How do you think I made millions of dollars in my career?

Not by writing and getting paid once. No, I made it by owning the copy, selling subscriptions, and getting paid repeatedly.

 

This is the essence of "Forever Income."

That's because there's no cap on how much you can earn. Every new subscriber your copy generates adds to your income without any additional work on your part.

Ka-CHING!

What makes selling subscriptions so great is that you create a relationship with your customers. Instead of a one-time transaction, you're in a continuous relationship.

 

This ongoing interaction increases customer loyalty, reduces churn, and provides a platform for upselling or cross-selling other services or products.

Now, more than ever, your ability to sell subscriptions can make you even more money. 

Here's why:

We are living in an era where ownership is increasingly being replaced by recurring revenues.

Just look:

Software as a Service (SaaS): Companies like Adobe and Microsoft have moved towards subscription models for their software, providing constant updates and cloud services in exchange for monthly fees.

Streaming Services: From Netflix to Spotify, content is king, but it's now delivered via subscriptions, not physical or one-time digital purchases.

Monthly Essentials: Even everyday products like razors, makeup, vitamins and coffee are now often delivered via subscription, ensuring brand loyalty and convenience.

The Bottom Line Here is This

The better you are at selling subscriptions, the more income you can generate. 

This is where storytelling, relationship building,  and value comes to play. 

You must convince your audience that the recurring cost offers continuous value. This could be through exclusive content, updates, community access, or personalized services. Share case studies, testimonials, or the lifestyle your subscription enables. 

One thing you must know: 

The subscription model thrives on quality content or service. You must regularly update and improve what you offer to keep subscribers satisfied and less likely to cancel. It gives you even more opportunities to work once and get paid over and over again.

I don't mention this to brag, but I got pretty good at this. And the payouts were, pretty darn good.

All based on my ability to sell subscriptions. 

You can make the same kind of money, too!

All by seeking opportunities sell subscriptions for yourself and others.

When you do, you will transform your copywriting business from a service provider to a value creator, where you're not just working for income but building an asset that earns for you over time. 

if leveraged correctly, this can lead to what I call "Forever Income."

Remember, in this economy, the real trick isn't just working harder; it's working smarter by creating value that endures beyond the initial effort.

Here's a Smart Way You Can Generate Forever Income For Yourself

Grab a copy of my Forever Income copywriting contract.

Its the same one I used to work once and get paid over and over again.

You'll see how you can:

• Own Your Work: Just like a songwriter, you'll own your copy and license it for ongoing income.
• Negotiate with Confidence: You'll have a contract that has been rigorously tested and refined with over the past 30 years.
• Protect Your Interests: You'll ensure you're paid, indemnified, and your work is safeguarded with clear terms on royalties, payments, and more.

I Priced it So Low, There's No Way You Can Say No!

It cost me over $10,000 to create a contract to not only make sure I was paid but to also indemnify me from an unforeseen lawsuit.  A few colleagues have told me I should be selling copies for $1,000 each.

But that would go against my goal of helping as many copywriters as I can get to the level that I enjoy today. 

That’s why I have decided to give them away TODAY for just $99!  

Why so little?

To give up-and-coming copywriters the opportunity to get the kind of protection of their work that I enjoyed at the lowest possible cost.

When you understand that your attorney will probably charge you $150 to $500 an hour to modify this contract for your purposes, you'll thank me 1000 times knowing you've given them a sample to work from.

So is it a deal?

I hope so!

Because owning copy and charging royalties was one of the most profitable business decisions I ever made. I'm hoping it will be for you too. 

Click here to grab your share of forever income!.

All good wishes, 

Doug  D'Anna

P.S. If you are in the midst of a negotiation with a potential client, you couldn't ask for betting time to get yourself a copy of my contract.

It spells out all the key items you need to work once get paid over and over.

• When you get paid,
• How much you get paid,
• The percentage of royalties you get paid, plus
• Penalties for nonpayment along with the state and county with which all legal disputes are settled.

Click here to grab a copy.