**Let Me SenThe Power of Transition Phrases in Sales Promotions
The Incredible Power of Transitions in Sales Copy
If there’s one line that has proven incredibly powerful for me in my years of copywriting, this is it: “Let me send you this free report to get started.”
I’ve used this phrase hundreds of times, and it never fails to deliver results. Why? Because it shifts the focus from selling a subscription to offering a valuable, no-cost report that promises to make you rich.
The genius behind this approach is simple.
The free report is the icing on the cake, something enticing and valuable on its own. The subscription, the cake itself, is the real treasure you end up with.
By placing a high value on the free report, we create a sense of
urgency and desire that leads to a no-risk trial subscription for the publication being promoted.
This line isn’t just a catchy phrase; it’s a strategic transition that guides the potential subscriber from interest to action. Transitions like these are just as critical as your headline in the AIDA (Attention, Interest, Desire, Action) model. They keep your audience engaged, leading them seamlessly to
the order form.
The Power of Free
As you know, offering something for free is a tried-and-true method in marketing.
But it’s not just about the freebie itself; it’s about what the freebie represents.
In this case, the free report symbolizes valuable insider information that could potentially transform your financial situation. It’s a promise of wealth and success, neatly packaged and delivered at no cost.
By emphasizing the free report, you’re addressing the reader’s immediate desire for valuable information. The promise of
getting something for nothing is a powerful motivator. It lowers the barrier to entry and makes the offer irresistible.
Creating the Value
To make this approach work, it’s essential to place a high value on the free report. You need to convince your audience that the report alone is worth the price
of admission. By doing this, you make the no-risk trial subscription seem like a bonus, a mere formality to get their hands on the valuable report.
Here’s how to do it:
Highlight the Benefits**: Clearly outline what the reader will gain from the report. Use specific,
tangible benefits that resonate with your audience.
Use Strong Testimonials**: Include testimonials from satisfied readers who have benefited from the report. This adds credibility and social proof.
Create Urgency**: Stress that this is a limited-time offer. Encourage immediate action by highlighting the scarcity of the opportunity.
If you've read this far, then you're wondering, "but this isn't exactly free. You have to subscribe to get the free report. That's right.
Here's the deal.
The FREE report got your attention, kept your interest, and built your desire to TAKE ACTION. So yes, the report was not exactly FREE, but you could get it with a no-risk trial subscription. This meant you could keep the report if you canceled. So in essence, it was FREE.
The Transition to the Offer
“Let me send you this free report to get started” is more than a line; it’s a bridge. It smoothly transitions the reader from the desire for the free report to the action of
subscribing. It’s crucial because it maintains the momentum you’ve built up in your copy.
Without strong transitions, you risk losing your reader’s interest. They might get excited about the free report but hesitate when it comes time to subscribe. This line removes that hesitation by making the process seem like a natural next step.
The bottom
line is this:
In your sales letters, emails, and landing pages, never underestimate the power of a well-crafted transition phrase. “Let me send you this free report to get started” is a perfect example of how a simple line can drive action and boost conversions. It capitalizes on the desire for free, valuable information and smoothly leads the reader to the ultimate goal: the
subscription.
Why Mastering Persuasive Transitions Matters
The reason is simple:
Effective transitions take you from the headline, through the body copy, to the call-to-action.
They guide your reader along the journey, ensuring
they don't get lost and ultimately making that crucial leap to the order form.
But many writers can get readers to open an email and even read it. Fewer succeed in getting them to click on a link to buy. Only a select few can convince readers to take out their credit cards and make a purchase.
This is the key difference between successful copywriters who earn substantial
incomes and those who struggle to break even.
What Sets the Master Copywriter Apart:
The master key to turning readers into buyers lies in one thing: the persuasiveness of your argument.
If you can't give your reader enough "reasons to buy," they
won't.
You must thoroughly convince them that your product or service fulfills their needs at a price that makes sense to them.
However, it's not just about persuading; it's about guiding your reader with clear, cohesive thoughts. Your copy should be a streamlined path leading them directly to the order form.
How to Master the Art of Persuasive Transitions:
Over the years, I've discovered a range of persuasive transitions that effortlessly help you create an organized sales flow, keeping your reader engaged and your copy selling.
Here are a few
examples:
The reason is
simple...
As my readers will tell you...
As you'll see...
And that's just the tip of the iceberg...
When you add everything up...
A golden opportunity you simply can't ignore...
These transitions, together, have generated over $100 million in sales for three primary reasons:
Easy to read
Easy to
understand
Incredibly persuasive
If you can copy my success, you will see and exponential increase in the success of your promotions.
My new e-report provides a step-by-step guide with real-world examples of how to use these persuasive transitions effectively. It's not just theoretical; it gives you the tools to use in your copywriting projects.
When you download your copy of this guide, I'll take you inside my "linking thoughts" so that you not only see what made this so persuasive but can also use my template as an outline for your own projects.
I'll walk you through headline transitions, body copy transitions, and closing transitions
that all point your reader directly to the order form, like a divining rod.
Get Started Today:
Are you ready to master the art of persuasion and watch your conversions soar?
The regular price for my instructional guides is $199.
Because this guide is a great introduction to my coaching program, I would like to offer you a sample for just $99.
That's a $100 savings off the regular price and includes the same high level transition I coach my $5,000 coaching students on.
There's, of course, just one catch:
You have just 24 hours to grab the discount. After that the price reverts to $199.
The reason is simple:
If you can’t take the action required to accept my $100 $220 discount
to learn about and profit from my time-proven transitions, chances you would never use them.
If this is the case, I would
be remiss in my obligation to help you get to the next level if I were to sell one to you.
My persuasive transitions report is for copywriters who truly want to get to the next level and use my success to improve their sales and conversions.
If you are willing to follow my lead, you will enjoy the benefits my Million-Dollar Copywriting
Formula has brough others and you will never write any other way again.
my 8-point stock-ranking system that has brought others great wealth and you will
never invest any other way.
But you’ll have to make your decision today. I won’t promise that I’ll send you this
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
