FOMO: The Urgent Email Formula That's Generated Millions
Published: Sat, 09/07/24
Updated: Sat, 09/07/24
Creating a sense of urgency in your messaging is an effective way to encourage your audience to take action.
Whether you're promoting a product or service or trying to get someone to sign up for a newsletter, using urgent language and high-level persuasive tactics can be the difference between success and failure.
What if I told you that by using one simple technique, you could double or even triple the engagement of your emails? Imagine your audience eagerly opening their emails, clicking 'Buy Now,' and sharing your offers like wildfire.
The secret to making it happen?
Urgency.
In my winning email, "Urgent Message from Tim Lutts," you'll see how I continue to add a sense of urgency and FOMO to this messaging, line by line, including using action-oriented language, highlighting the benefits of taking action, using scarcity tactics, and setting a deadline.
I'll show you not only how each tactic is used but also how
they all work together to create a sense of urgency that motivates the reader to act.
That’s what made this little e-letter a blockbuster control!
The copy not only spelled out why a specific set of stock would jump 50%... but just as importantly, WHY YOU MUST ACT NOW!
All of which was backed by a 100% risk reversal money-back guarantee—which you'll see with your own eyes.
This Case Study is a great example of how to add urgency and FOMO to your emails, landing pages, and video sales letters. Once you see my complete breakdown, you'll see the magic behind its
success and be able to use it for your next promotion.
By following the strategies outlined in this winning email, you'll create your own high-converting messaging that drives results, including:
Scarcity Tactics: Using scarcity-driven language to convey limited availability or time constraints,
prompting readers to take immediate action.
Countdown Timers: Introducing countdown timers or expiration dates to visually emphasize the urgency.
FOMO (Fear of Missing Out): Tapping into readers' fear of missing out on potential gains or exclusive benefits by not acting quickly.
Immediate Access: Highlighting instant access to valuable
resources, training, or insights upon taking action, encouraging readers to act right away.
Social Proof: Presenting evidence of others who have already taken advantage of the opportunity, indicating swift action.
Limited Enrollment: Utilizing the concept of limited spots or enrollment for exclusive programs, encouraging readers to secure their place.
Price Increases: Communicating that the price will increase over time, motivating readers to lock in the current rate.
By incorporating these additional techniques into your messaging, you'll enhance your ability to create a sense of FOMO and prompt desired actions from your audience.
Download the PDF, memorize my
tactics, and start incorporating them into your own emails, landing pages, and video sales letters.
PLUS, you'll also receive a complete video breakdown of this winning promotion. In it, you'll learn step-by-step how to apply these urgency tactics to your own sales materials.
Over the years, this simple formula not only generated millions of dollars for my clients but made me a copywriting millionaire.
This one email promo offers you a copywriting lesson in and of itself. It provided me with a time-proven framework that I used in dozens
of money-making emails.
My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big-winning email, landing page, or VSL.
Special Discount For Acting Now
When I started marketing my winning emails 15 years ago, I promised I would make them available to other copywriters at the lowest possible price. Over the years, I have kept that commitment—even as technologies have changed.
The regular price for my Urgent Message Promo is $299. However, when you grab a copy
TODAY, you'll pay just $199—as your reward for Acting Now.
That’s a steal of a deal, considering my breakdown is just like sitting down with me for a one-on-one coaching session that would cost $1000.
But only
for the next 24 hours.
So what are you waiting for?
Download your copy today and see how you can turn FOMO into money too!
The opportunity to learn these powerful urgency tactics and apply them to your own copywriting for just $199 is good only for the next 24 hours. After that, all orders will be processed at the regular rate without exception.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.