Think Like a Dog Trainer and Watch Your Open Rates, Clicks, and Orders Soar
Published: Fri, 08/23/24
Think Like a Dog Trainer and Watch Your Open Rates, Clicks, and Orders Soar
I watched a fascinating show on Netflix last night called "Inside the Mind of a Dog." It delves into how a dog's brain works, and as a dog owner—or even as a copywriter—it’s a journey I highly recommend.
As I was watching, I couldn't help but draw parallels between the way we train dogs and the way
we, as copywriters, work to persuade others.
In the documentary, one key takeaway was that understanding how a dog's mind works puts you in a better position to train them.
Dogs naturally want to love and please their owners, and when you know what motivates them, you can guide them to do what you want.
This concept is strikingly similar to what we do in copywriting.
Our job is to get inside the mind of our readers so we can lead them to take action—whether that's clicking on an order page or making a purchase. That’s exactly what I want to discuss with you today: targeting the wants, needs, and beliefs of your audience to effectively persuade them.
In my niche—investment newsletter marketing—I've learned to tap directly into the hearts and minds of my readers by understanding what truly moves them.
It’s as simple as understanding the cookie and the dog: just as a dog comes running for a cookie, my readers are drawn to promises of money, investing, and wealth. They’re always eager to learn
about that secret stock that could make them rich.
With this in mind, I craft stock stories or economic narratives that play on these desires. But I also know they fear losing money, so I use fear as a motivator too.
This dual approach—offering the hope of gain and the fear of loss—resonates deeply with investors. That’s why my BOOM OR BUST messages perform
consistently well. They appeal to the natural investor mindset: wanting to get rich while protecting what they have.
No matter what you're selling, the key is to get inside the mind of your customer—just like the documentary teaches us to get inside the mind of a dog.
When you do this effectively, your readers will come running
for your product like a dog to a cookie.
All good wishes,
Doug D'Anna
P.S. If you’re ready to start thinking like a dog trainer, my Ultimate Copywriting Blueprint is exactly what you need.
Again...
Think of it like dog training for your copy—just as a skilled trainer gets dogs to respond to commands, this simple 10-point blueprint will show you how to get inside the minds of your readers and lead them to take action.
With 30 years of experience and over
$100 million in revenue behind it, this 10-point guide will help you master the art of persuasion.
And, when you order today, you’ll get a bonus swipe file and a video breakdown valued at $199. Don’t miss out on this chance to refine your skills and boost your results!
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
