One of my greatest secret weapons has been my ability to craft high-level arguments.
That’s really what “reason why” copy is all about:
making the case to your readers, over and over, why they should buy what you’re selling.
But it is more subtle than that.
It’s really about providing a reason why they should read the next sentence and the next paragraph because you’ve made the case for your product or service.
In my niche, it was selling investment newsletters and stock trading services. One secret weapon I had was a 96-page book from Kiplinger titled *Boom and Inflation Ahead*.
I’m sure many of you have the letter in which this book was featured, but not the book itself.
This was a huge control, back in the day, with over one million copies distributed over the years.
I used this concept to create many winners.
But what supercharged my copy, was actually obtaining a copy of book that came along with the subscription.
The reason was simple:
This book lays out the arguments for virtually every stock sector you can name, providing not only a huge economic overview but also specific reasons why stocks would rise and fall under different market conditions.
A quick look inside this gem and you'll see why:
I simply can't stress this enough:
This was my go-to book for so many direct mail and email promotions, including these mega winners:
I would venture to say the high-level arguments I found in this book made me millions of dollars because it provided me with
specific reasons to convince readers with minimal additional research.
However, now that I am retired, I no longer need it, and I am now offering it for sale.
A Rare Find for Financial and Other Copywriters:
As a rare find for any serious copywriter, this book holds unparalleled value. It has been instrumental in shaping successful promotions and strategies that have generated millions.
Its insights and strategies remain relevant, making it an invaluable asset for anyone looking to elevate their craft.
Why This Book is a Must-Have:
Historical Significance: From the golden age of marketing, this book has influenced and inspired successful campaigns for decades.
Unique and Rare: It’s not available anywhere else, making it an exceptional addition to any serious copywriter’s
collection.
Proven Impact: This very book served as the basis for numerous promotions that generated significant revenue.
Priced at $1,500 (FIRM), this exclusive find is a testament to the power of effective copywriting and marketing.
If you’re ready to
own a piece of marketing history that has proven its worth and influenced millions, act now before this rare opportunity slips away.
One final note: There is only one copy,
That's it.
If you are serious about making it a part of your
copywriting collection, then write me directly at dougdanna@mac.com.
I will give you my venmo information, and then FED EX it overnight to you.
All good wishes,
Doug
Meet Doug D'Anna
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.