Make no mistake about it—the "how-to" business has exploded into a lucrative industry, generating billions of dollars worldwide.
Business professionals and solopreneurs are tapping into this goldmine, turning their expertise into profitable ventures by teaching others how to do just about everything.
Whether it's starting a blog, mastering social media, or even baking the perfect sourdough bread, there's a market eager to learn and willing to pay for your knowledge.
This is how I made my money, and I encourage you to do the same thing!
The Booming How-To Industry
Check this out…
The market for online learning and how-to guides is massive and continues to grow. According to a report by Global Market Insights, the e-learning market size surpassed $250 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of
over 21% from 2021 to 2027.
This growth is fueled by the increasing demand for accessible and affordable education, particularly among professionals and solopreneurs looking to upskill or pivot in their careers.
Platforms like Udemy, Coursera, and Skillshare have paved the way for individuals to monetize their expertise, but the opportunities extend far beyond these
giants.
Entrepreneurs are creating their own courses, membership sites, webinars, and eBooks, capturing a share of this thriving market. This is what I have done using the site Gumroad.
Why Start a How-To Business?
It's so easy...
1. Low Barrier to Entry:
All you need is a computer, an internet connection, and your expertise. You can create content using readily available tools and platforms, making it an accessible option for anyone with
knowledge to share. I wrote copy from home with zero overhead.
2. Scalability:
Unlike traditional businesses, a how-to business can scale rapidly. Once you've created your course or guide, you can sell it to an unlimited number of people. This scalability allows you to grow your income
exponentially without a corresponding increase in effort.
It's all part of my "work once and get paid over and over again" program verses working over and over again to get paid once.
3. Passive Income Potential:
After the initial creation, your content can generate passive income for years. As long as your material remains relevant and valuable, you can continue to earn money from it with minimal ongoing effort.
In fact, I continue to make a few thousand dollars a year from ads I wrote over 10 years ago!
4. High Demand for Knowledge:
People are hungry for knowledge. Whether they're looking to advance their careers, start a new hobby, or solve a specific problem, they're willing to pay for high-quality, actionable information. This demand ensures a steady stream of potential customers.
This is how I've been averaging over
$100k/ year in sales selling my copywriting coaching and related courses. Everybody and their brother wants to be a copywriter. I show them the way.
5. Authority and Credibility:
Establishing yourself as an expert in your field can open doors to new opportunities. As you build your
reputation through your how-to business, you may find opportunities for speaking engagements, consulting, and other high-value activities.
This is why I've been featured on numerous podcasts and interviews, which has led to ever more income opportunities
The Bottom Line
Here Is This
The how-to business is a thriving industry with immense potential. By sharing your knowledge—or, I mean—selling your knowledge—you can create a profitable and scalable business while helping others achieve their goals.
So, if you have expertise in any area, now is the time to turn it into a goldmine. People are waiting
to buy your knowledge—don't keep them waiting.
How I Can Help You Succeed
Look...
Throughout my career, I have worked with some of the biggest names in the publishing industry, including
Forbes, Prevention Health Books, Boardroom, InvestorPlace, Agora, Boardroom, Eagle Financial Publications, Cabot Wealth, Weiss Research, Men’s Health, Lombardi Publishing, and many others--generating over $100 million in sales along the way, cementing my place as one of the most successful copywriters in the industry.
As a copywriter, I have shown people "how to get rich" in stocks, options, mutual funds, and ETFs. As an
author, I have shown people how to use their writing skills as a license to print money.
Today, I use those same skills to help others turn their ideas into money as well.
From crafting email campaigns to creating direct response advertisements or website content, I can help you reach your target audience effectively.
This Brings Me To You
Believe it or not, there is someone itching to know what you know—and they are willing to pay you for it. If you're ready to capitalize on your knowledge, I can help you get there.
With my experience and proven strategies, I'll guide you through the process of creating high-quality content, marketing it effectively, and scaling your business.
My MONTHLY TRANSFORMATIONAL MENTORSHIP PROGRAM can help you
jumpstart your copywriting or other how-to business both in direct mail and online.
I turned my copywriting skills into a How-To Goldmine. You can too.
So what are you waiting
for?
Click here to create your own how-to gold mine.
The money is waiting for you.
When you do, I promise your life will never be the same.
All good wishes,
Doug D'Anna
