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Nearly 20 years ago, my life changed forever when a client approached me about writing for the motivational/success field.

Up until then, I specialized in writing for investment newsletters, and I wasn't sure about entering a different genre. I was making good money writing subscription promotions and was hesitant to change. 

But when the publisher mentioned he could mail 10 million names ( and I was getting a five cent per piece royalty), I was all in.  

When I asked who the guru would be, he said, "You're the guru."

Surprised, I asked why, and he replied, "I get a lot of great ideas from you, and I think you'd make a great guru.

 

So, I began pondering what the theme should be. When I asked the publisher what I should write about, he simply said, "Anything you want."

As I explored the products from one of the most successful sales and motivational companies, Nightingale Conant, a theme emerged from all of them: "Getting What You Want." 

Isn't that what everyone desires?  What they want. 

That's how I settled on my first book, "The New Science of Getting What You Want." This title provided the formula and format for many more successful book promotions.

The "science" was copywriting and testing. 

Let me explain…

Having observed countless direct mail and email tests, I knew what resonated with people and moved them to take action and buy.

This knowledge led to other successful book promotions like "The 24-Hour Cash Flow Miracle" and "The License to Print Money." 

 

After all, everyone wants money too! 

The latter was particularly close to my heart as it delved into the information publishing business, a field I've been a part of for over 30 years.

In information publishing, you're selling specialized knowledge that people can't find elsewhere. You're offering your unique insights to others for a price. 

And you get to choose the price!

That's why I've always considered information publishing as the "ultimate license to print money."

This journey transformed me from a copywriter to publisher of my own works.

I've loved every minute of it. 

As I transitioned from writing copy to coaching and publishing my own copywriting materials, I've always encouraged others to create their own publishing empire. 

 

I'd like to encourage you to do the same thing.

 

One of the best ways to start is to think about what unique knowledge you possess that others might pay for. Maybe you have expertise in building websites, creating Tik Tok videos, or creating legal documents. 

It doesn’t matter. 

You have specialized information in your own mind that you can sell to others.  

And why not? 

You’ve spent years learning this stuff and even probably paid others to learn it!  

 

So why not turn around and sell it? 

 

That’s what countless others are doing? 

 

Why not you!

 

That’s what I've done. 

I've taken my knowledge on writing copy and sold that too.   Not only selling samples of my own advertisements but also my complete writing formula, you know as "The Million Dollar Copywriting Formula."

I encourage you to do the same.

But how do you start? 

The answer is simple: you just start.

I would begin by looking at success/motivation books and book promotions to see how others are presenting their specialized information.

 

It's also beneficial to observe how they position themselves and compare it with your approach. 

 

One advantage I had was being a copywriter; I could analyze how they sold themselves and then model that approach.

I was fortunate to have written a promotion for top motivational figures like Dr. Dennis Waitley.  When you look at my book promotion for hime, you will see a lot of similarities with mine.  

 

I used that formats to create my own promotions for my books and other ideas. That's what worked for me. Having a model to follow made it easier for me to create something with my name on it. 

To be sure, It's challenging to start from scratch, staring at a blank page, unsure of how to present yourself.

But with a model, format, and formula, it becomes much easier. I'm not suggesting just copying and pasting; it's about delving deep into the structure of self-promotional material. 

When you see what others have done and how it's worked for them, you're in a better position to create your own work.

This brings me to you. 

If you've read this far and you are intrigued by creating your own information publishing empire, I invite you to check out my complete swipe file of my self-promotion materials that helped create my little  information publishing business.

Well, maybe not so little…

Since I started this journey on Twitter, I've sold over $200,000 of my own materials, including both coaching and my complete lineup of products, which you may have seen. 

 

They include over 24 course modules, four swipe files, and two videos.

These products include:

• Subconscious Selling: High-Level Copywriting for Serious Practitioners
• Copywriting Mastery: Insider Secrets to Boost Your Conversion and Revenue
• How to Write a 10-Year Control
• The Copywriting Social Proof Framework That Made Millions
• How to Sell Yourself as a Copywriter
• How to Master the Art of Selling the Sizzle Swipe File Series
• How to Cash In on Content Copywriting
• The Email that Built My Million-Dollar Career
• The Direct Mail Package that Beat Gene Schwartz's
• Big Money Ahead for Political Copywriters
• How to Sell a High Ticket Information Product
• How to Turn the Fear of Missing Out into Money
• Doug D'Anna's Storytelling Blueprint
• The 1100 Word Email That Made $593,000
• How to Get Paid Like a Broken Slot Machine
• How to Outsmart, Outfox, and Outresearch your copywriting competition
• Accelerated Copywriting Strategies
• My Ultimate Copywriting Blueprint
• The Ultimate Guide to Writing Headlines and Hooks
• Unlock the Power of Persuasive Transition
• How to Write a $250K Launch Package
• Forever Income: The copywriting contract that pays you royalties
• How to generate $10K a month with a single email
• Trigger Words: 50 High-Level Persuasive Words that Could Double Your Sales
• Million Dollar Copywriting Formula Swipe File Volume 1: Featuring 10 of my favorite promotions. The same ones that I use in my one-on-one coaching program
• Million Dollar Copywriting Formula Swipe File Volume 2: Featuring My Top 12 Vitamin, Longevity, and Alternative Medicine, Direct Response Control Packages of all time
• Million Dollar Copywriting Formula Swipe File Volume 3: The Ultimate Self-Promotion Swipe File: Featuring my 7 best-selling self-promotion direct mail promotion and landing pages
• Million Dollar Copywriting Formula Swipe File Volume 4: Featuring six more of my all-time favorite promotions
• How to Write Long Copy that Makes Money (Video)
• Breakthrough Copywriting (video)

Some of these products sold for as much as $5,000 while others were as little at $49!

All are now a part of my publishing empire. All sold using my Million-Dollar Copywriting Formula.

I want you to have the same success!

If you are thinking of creating your own information publishing empire, you will find no better samples to learn from than mine.

I call it them The Ultimate Self Promotion Swipe File. 

Featuring my 7 best-selling self-promotion direct mail promotion and landing pages.

As you'll see, it's the perfect swipe file for copywriters, coaches or mentors looking for a goldmine of ideas to develop their own publishing empire.

 

Individually, they demonstrate the massive persuasive power of my Million-Dollar Copywriting Formula. Together, they have generated millions of dollars in sales and over $500K in fees and royalties for me!

Not to mention over $200,000 selling my own modules, course, videos, and swipe files over the past two years!

 

As a result, they're the PERFECT examples you can use as a foundation to develop your personally branded motivational books, newsletters, webinar, or courses.

I've made it so simple.

All you have to do is study my work, follow my approach, and then personalize it by inserting your own story and product.

Here's what you'll find.

In the New Science of Getting What You Want, you'll see how I use the concept of "different and better "to …

• Use the Hero's Journey to position me as the expert in the field
• Build my credibility by simply telling my story
• Expand my Unique Selling Proposition for my new "science" that continues throughout the whole package
• Strategically place testimonials throughout, seamlessly supporting the letter copy
• Make success as simple as rubbing your two fingers together

This promotion not only put me on the map as a motivational copywriter, but it also generated millions of dollars in consulting fees and royalty jobs because of its success.

When you read it, you’ll see how you, too, can add this same "you can do it" motivational tone to your sales letters, landing pages, and webinars.

In The 24-Hour Cash Flow Miracle, you'll see how I use my USP to...

• Sell the golden dream of wealth and riches
• Show readers how to turn their own knowledge into $10,000, $20,000, even as much as $30,000 a month
• Brought in personal testimonials that not only attest to my abilities but also reveal my past readers' successes
• Get paid like the Beatles long after my working days are over
• Created a rock-solid, no-risk, money-back guarantee that had readers doing a swan dive to the order form

As you'll see, it is one of my best examples of using "golden dream of wealth and riches" to move readers to do a swan dive to the order form.

I don't mention this to boast, but this one promotion simply killed it, outselling The New Science of Getting What You Want by a country mile--all because it tapped directly into the thoughts, wishes, and desires of the greatest number of Americans--to make money easily and effortlessly. 

The 24-Hour Cash Flow Miracle proved it!

In The Quantum Wealth System, you'll see how I leverage my other books for even greater success--using the same $1 Million Copywriting Formula, including how I…

• Challenge the reader with a FREE offer to make $10,000 a month
• Show that anyone can make $10,000 working from home, as people do now--in as little as three hours per day!
• Continue to bring in testimonials to show the kind of money my followers have made
• Fill the letter with dozens of "reason why" arguments that prove this system works
• Reveal how simply by following it you can change your life for the better forever
• Paint the dream of wealth and riches through a series of effective bullet points--all made so easy a kindergartner could follow them
• Give away $1,500 in "starter bonuses" the reader can keep even if they cancel

In it, you'll see how I integrate a no-risk money-back guarantee throughout. Best of all. 

This promo was MONEY for me for 12 months!

And that's not even half of what you'll discover in my motivation and personal development samples...

In The Ultimate License to Print Money, you'll see how I take the successful money challenge you'll find in Quantum Wealth System to the next level.

You'll discover how I…

• Drive home the FREE TRIAL aspect of this incredible money-making book offer
• Tap directly into the thoughts, wishes, and dreams of Americans to make money simply and easily
• Blend in testimonials in a way that continues to tell the story
• Break down the mechanism of the "license to print" money concept line by line
• Tell my own story about how I used this same system to become a $1 million copywriter, with example after example

In other words, I not only became a living example of monetizing my knowledge but showed the money and profits others have enjoyed. You'll see how you can do the same thing too.

In The Recurring Riches System, you'll see how I combined the successes of past promotions into this upsell money-making system.

You’ll discover how I…

• Target the dream of wealth and riches
• Make making money as easy as rubbing your two fingers together
• Build in real-life examples from past promotions
• Explain the mechanism of how the system works
• Show readers how to monetize their knowledge

Include FREE bonuses that make the cost of the program priceless

In it, you'll see how explaining how the profit mechanism works to prove to readers that this system will make readers money.    

So powerful, you may try to buy one at Amazon.

In my How to Sell Yourself as a Copywriter one-on-one coaching program, you'll see many of the same sales techniques in my books brought to life in a $3,500 offer.

In it you'll see how I...

• Use the hero's journey again to target up-and-coming copywriters
• Tap directly into copywriter's BIGGEST frustrations and pain points--finding work
• Provide realistic solutions readers can identify throughout the entire piece
• Include client testimonials from the world's top marketers
• Limit the number of clients I can take on to create a supply/demand squeeze
• Break down the benefits of my coaching in a way that makes it feel "almost free"
• Include an unheard-of 100% guarantee on coaching that makes signing up almost automatic

More than anything, you'll learn as a copywriter the big money is yours for the taking--once you can master the simple art of persuasion that I outline in this highly successful program.

In my Million-Dollar Copywriting Formula Coaching Program, you'll see how I…

• Fuse together my winningest, market-proven ideas into a powerful sales pitch for my $5,000 coaching course
• Layer on the benefits and the specifics
• Make your copy irresistible by adding the often-forgotten credibility elements
• Transition from one idea to another in a way that makes total sense to the reader
• Create a compelling offer that you can copy that will have your readers doing a swan dive to the order form

Once you see my motivational and self-improvement direct mail packages and landing pages, you'll see firsthand how they not only get the reader pumped about the possibilities of success, wealth, and riches in their lives...

... but more importantly how you can use the same format to create your own publishing empire.

If you are serious about creating your own publishing empire, I invite you to grab a copy of my Ultimate Self-Promotion Swipe File.

Special 43% Discount

Considering the millions of dollars my Million-Dollar Copywriting Formula has generated over the years, you'd think it would cost an arm and a leg to get your hands on a copy self promotion pieces.

Nothing could be further from the truth.

In fact, the regular price for this collection of winning promotions is $350.

But for the next 24 hours, I'm offering them to you for just $199.

 

That's a savings of $151 off the regular price and a small investment to make to get your hands on million dollars worth of copywriting knowledge.

 

Again, that price includes copies of my promotions for:

• The New Science of Getting What You Want
• The 24-Hour Cash Flow Miracle
• The Quantum Wealth System
• The Ultimate License to Print Money
• The Recurring Riches System
• How to Sell Yourself as a Copywriter coaching course
• My Million Dollar Copywriting Formula Coaching Program

All for just $199 (reg. 350)

When you add up all the knowledge you'll gain by reading and emulating this knowledge, I think you'll agree it's an irresistibly attractive offer and a diamond-studded opportunity to learn how you can create your own information publishing empire--ALL by simply studying my materials.

So what are you waiting for?

See for yourself how you can use my model to help you create your own information publishing empire.

I guarantee you'll thank me 1,000 times when the money starts rolling in.

Click here to lock in your discount and download your copies before this special offer expired.

All good wishes,

Doug D'Anna

P.S. When you act in the next 24 hours, you'll received this special bonus swipe:

A copy of my winning motivational magalog for Dr. Dennis Waitley's Lead and Succeed newsletter. 

Just like my own personal promotions, you can see how I apply every single one of my USP techniques to launch this publication, including...

•  
• The cookie and the dog (providing them the wanted information they were hungry for!)
• The Wizard of Oz (walking the reader to the order form)
• The Jackson 5. (making the process as easy as "ABC, 123)
• The MacGyver (giving the reader everything BUT the master key to making success work)
• The Puppy Dog Close. (the ultimate FREE trial. Add this close to your copy and you cut return exponentially)

As you'll see, the big takeaway here is how I use my "achieve able dream" approach to make the case that Dr. Waitley's time-proven system works.

A $150 value, it's yours FREE when you claim a copy of my Ultimate Self Promotion Swipe File in the next 24 hours.

Click here to lock-in your discount and download your FREE copy.