The really cool thing I liked about copywriting was the ability to work from home and make money.

The freedom it offered me was incredible.

I took my kids to and from school, coached their sports, went to jiu-jitsu at lunch (got a black belt), and had a meal on the table by the time my wife got home from her job.

But the coolest thing of all, and I don’t mention this to brag, was the money I made! I really have to pinch myself. 

 

I typed letters for a living and got paid like an author, making millions of dollars by writing sales letters, direct mail packages, emails, landing pages, and video sales letters. 

 

That was the best job on the planet.

The whole purpose of creating my coaching and mentoring program was designed to help other copywriters enjoy the same lifestyle that I enjoyed.

Today, life never tasted sweeter; my home and cars are all paid off, the kids' college careers were funded by copywriting. I have the freedom to do what I want, when I want—with nothing to stand in my way.

 

Now I spend my time sharing my ideas, selling breakdowns of my samples, and coaching up-and-coming copywriters on the techniques I have developed that have made me a million-dollar copywriter.

In a way, I feel a strong obligation to do this.

To give back to the industry that helped me live the life of my dreams, and to create a legacy that proves beyond doubt my simple, yet time-proven formula; and offers you one of the easiest ways to write effective copy that's ever been developed.

 

You'll find in my coaching, the secret to my success has always been the transitions. Going from one idea to another, it funnels your reader down the page and right smack dab into the order form. 

And that, my friends, is what great copy does.

It grabs your reader by the throat and gently persuades them not to read the whole thing, but the next line.

 

That is where most copywriters foul up. You see, nobody really reads the whole thing. They skim.

 

So your subheads, visuals, and opening lines must be so appealing that the reader simply can't resist—like a cookie to a dog. 

 

That is where my million-dollar copywriting formula shines.

It funnels you down the page in a way, as my mentor Richard Stanton-Jones said, makes the reader “Do a swan dive to the order form.”

Before I go on, the experts on the Internet talk about marketing funnels. 

 

But remember this: 

 

Your copy is the ORIGINAL funnel—one that funnels the reader right down to the order form. In fact, this letter too, is a bit of a funnel!

Today, I have over 23,000 followers on Twitter and close to 2000 readers of my A-list, Substack, and Gumroad platforms. I want to thank you for being here!

The two things you all have in common is that you want to:

1. Improve your copywriting skills in a way that makes you stand out, and
    
2. Make more money.

I want you to make more money too!
 

That's the whole reason I am sharing my ideas, my control packages, and coaching the next generation of A-list copywriters.
 

That’s why you have received this special letter.
 

It’s really more than a personal memo. It’s really part of my continuing outreach campaign to see how I can help you further your career.

Whether it is in learning to write more effective copy, sell yourself more effectively, and/or charge more money so that you get paid what you are worth.
 

That is important to me because most copywriters I run into aren’t getting paid their true value.
 

The fact is, now more than ever, the country needs more persuasive copywriters.
 

The challenges in today's environment are greater than ever. It is now more difficult than ever to break through the noise of emails, TikToks, and Instagrams. 

 

If your copy can’t get any attention, your copy gets lost in the trash bin.

I’m sure you already know this, and why you are on my list, read my emails, and hopefully, put my ideas to work for you.

But as my coaching clients will tell you, you can only get so much out of reading a PDF or watching a video—without the opportunity to talk to the “teacher” (like in college) to get the essential feedback you need you may not “get it.”

 

By that I mean, a deeper understanding of the material that is being presented.

That’s where my coaching comes in.

Yeah, we can talk theory. But theory doesn’t make you any money. We talk about execution. You see it is the execution of the or that makes you rich. 

Otherwise, your copy is just words on a page.

If you’ve read this far, then my gut tells me that you’d probably be a good candidate for my coaching. 

 

Virtually every sentence has resonated with you and you may have read a few of the sections twice or three times.

 

The others have moved on already because they received no value. That is ok, You don’t sell everyone. And everyone is not right for my coaching.

Which is why my program is limited to those that are truly serious about improving their copywriting skills and making money. 

 

While I have made this available to all of my followers, only a small fraction—just one or two people who received this letter—will join.

The others simply can’t see the power of one-on-one coaching can bring them. 

This is sad, because they will continue to buy even more courses, and books, and never get to the next level.

The big dream of becoming a million-dollar copywriter may always elude them.

Again, if you have read this far you are not one of them. Every single sentence and paragraph, and word has resonated with you.

You also know the personal knowledge and one-on-one guidance I can offer you can give you the skills to rise to the top of the copywriting field.

That is why I wanted to send you this special note.

You see...

I’ll be turning 69 years old next month and I’m not sure how much longer I will be coaching copywriters.

 

If you’d like to be a part of my program before I close shop, this could be your last opportunity to work with me.

 

I’d love for you to be a part of my legacy, so that you, too, can profit from my Million-Dollar Copywriting Formula and live life on your terms too.

I only take on four writers at one time, and you could be one of the last ones..

Click here to learn more and to see if my program is right for you.

It could be the greatest financial opportunity of your life.

All good wishes,

Doug D’Anna

P.S. No matter what you decide, I want to thank you for being one of my 23,000+ followers and readers. 

Please be sure to put my ideas to work for you. They work.