Is Your Copy Missing this Secret to Sales Success?
Published: Fri, 04/19/24
Three simple words that will make your sales copy stand shoulders above the copywriting crowd
You’ll never guess what it
is.
Yet, my coaching students are using this skill set to rise to new heights, and their lives will never be the same.
So, what exactly are those three words: The Human Touch.
Let me explain…
With everyone and
their brother now depending on the crutch of Chat-GPT to churn out their generic copy, the role of the human touch has been lost.
Frankly, it is that human touch that drives engagement, conversions, and brand loyalty – and understanding.
It is the human touch that puts people on even terms… that makes people happy, sad, or
downright frightened. It is the human touch that leaves AI and Chat in the dust.
And it goes beyond the words -- but to the thoughts behind them that are carefully crafted to resonate with the audience and get readers to reach for their credit cards. And that comes down to the ability to connect with people on a deeply human level.
Over the years, I've come to understand that I’m not just stringing together sentences. I’m “selling the golden dream” of wealth and success.
That ability only comes from knowing my readers inside and out. Using trigger words to connect to the emotions that lie inside them.
If you can’t step into the shoes of your clients to
fully understand their pain points, desires, and motivations, then you are not speaking their language.
The bottom line here is this:
If you are not speaking their language, then you will never address their concerns and offer solutions that will make a real difference in their lives.
You won’t ever be able to tap into the subconscious triggers that influence decision-making and drive action.
How do you think I sold over $100 million dollars of subscriptions to financial newsletters and trading advisories?
All through the power of the human
touch.
Writing to one individual at a time, using the power of storytelling, social proof, and scarcity, to move my reader to do a swan dive to the order form.
So while AI and Chat can spit out content at lightning speed, it can’t add the human touch.
That, my
friend, is where you can shine – by showcasing the unique value you bring to the table. I’m talking about your humanness: your intuition, your creativity, and your empathy -- that only you can provide.
So let me ask you a few questions.
Are you having trouble connecting with
clients?
Does your copy read flat--absence of all empathy?
Would you like to learn how you can put more humanness in your copy?
If so, you'll find no finer samples for adding the human touch to your personal copywriting efforts than my own personal self-promotion swipe file.
In a world where your star must shine brighter than the crowd, you'll see how I used the human touch to connect with copywriters and success seekers others in a way that struck directly to their hopes, fears, and aspirations.
If you can follow my work and then personalize with your human touch, you'll be able to add the one ingredient to you your
copy that will make you stand head and shoulder above the crowd: YOU!
P.S. IF YOU ACT IN THE NEXT 24 HOURS YOU'LL RECEIVE THIS SPECIAL FREE BONUS SWIPE
A copy of my winning motivational magalog for Dr. Dennis Waitley's Lead and Succeed newsletter. This brings you another example of how you, too, can use the human and to rise above the AI generated text.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
