Today I want to talk about a concept that’s made me a million-dollar copywriter. 

I never shared this before, but if I’m going to leave a legacy behind, my Million-Dollar Copywriting Formula is the most persuasive copywriting approach on the planet...

...then I must take you behind the scenes for my success.

You see, there's a secret ingredient--if you will--a winning recipe that separates the amateurs from the pros.

 

That my friend is the fusion of insight and value, a powerful dynamic duo that practically moves your reader to do a swan dive to the order form.

 

Here's why:

The reason your prospects read your copy is for the substance that you offer.

 

They are looking for understanding. That’s where your special insight comes into play. I say special because they are looking for that great ah-ha moment - "I get it now" - that they did not know before.

 

This means doing a deep dive beneath the surface and uncovering the wants, needs, and truths that resonate with them.

Of course, I’m talking about pain points, aspirations, hesitations.

On a deeper level, I’m working to forge a much deeper connection that strikes to empathy and comprehension. One that your readers can feel as they read your copy.

 

But insight alone won't make you any money.

That’s just the first step. That gets them on your side reading and listening to your voice as the authority.

To move them to put the money in the envelope and send it to you, you must provide real, tangible value that addresses their needs and solves their problems.

In other words, you must offer real solutions that resonate with them. Something that I learned from my mentor, your reader can “sink their teeth into.” The taste of Filet Mignon.

 

So how do you master this winning combination?

It begins with...

• Knowing your audience inside and out.
• Paying attention to what your readers are saying.
• Understanding what they want.

And then taking that insight and value and tailoring your writing in a way that strikes a chord with them.

As the great Gary Bencivenga once told me, you must make your advertising valuable.

So that the reader gets something out of it when they read it. So it really becomes more than an ad.

It becomes actionable advice driven forward by captivating storytelling, ensuring you're always providing value from the first word to the call to action.

 

By creating value based on insight blended, you create a winning formula that's unstoppable.

This is how I was able to sell over a million orders to investment advisories, trading services, success books, and health books—by combining insight and value.

 

Of course, I could talk about theory all day.

But if you want to get good at it--I mean really good-- you must learn to execute this in writing.

If you cannot do this, then all the theory in the world is simply no good.

Let me repeat that.

 

If you cannot combine value with insight then all the theory in the world is simply no good.

 

Your copy will always be missing that secret ingredient.

 

So how do you take that theory and put it down on the page?

My answer is simple:

Study great copy. Look at the headlines, the leads, the subheads. Memorize the type of verbiage that is used. Emblazon the transitions into your memory.

 

Once this totality of thinking becomes a part of YOU you will find combining insight and value is automatic. 

You will see the available means of persuasion in everything you do and win your readers' minds by argument and emotion.

If you follow my lead, your persuasive power will come out of your fingers like magic.

In my Million-Dollar Copywriting Formula Swipe file, you'll find 10 real-life examples of how I combine insight and value to craft persuasive and compelling copy that converts.

From captivating headlines to irresistible calls to action, each piece in this swipe file is carefully curated to demonstrate the power of insight-driven content infused with tangible value.

What you'll learn by studying them

Individually, you’ll see first hand how I

• Grab my readers by the throat
   
• Get on even terms with my readers
   
• Build trust by continuing to provide insight and value in virtually ever paragraph
   
• Use subheads and bullet points to keep the readers' interest throughout each promotion
   
• Drop mental "cookies” throughout each piece to build desire. 
   
• Close the sale after sale with time-proven calls-to-action that work! 
   
• Together, you'll not only gain a deeper understanding of effective copywriting techniques but also unlock the secrets to boosting your own conversions and sales.

When you apply my approach, as many of my coaching students have, the lessons you learn could reap more wealth and income for your copy from this point forward.

Because I will give you a 100% credit towards my private coaching program, when you decide to join, it's almost as if getting my swipe file is free.

So there's no way you can lose.
 

In closing, I hope that you have gained both insight and value from my special note today.

If you did, you'll recognize the value in obtaining a copy of my swipe file and delving into it thoroughly.
 

By doing so, you'll uncover how I convert insight and value into sales, empowering you with the expertise to effectively implement this knowledge with your own products..

I've made it so easy, simple, affordable and risk-free to do this; nothing can stand in the way of the success you deserve.
 

Click here now to received a 30% discount and to download your copy. 
 

The insight and value you put into your copy could take sales to the next level and beyond.
 

Sincerely,
 

DD