I want to share a story with you—a story of challenge, competition, and triumph. It's a tale that holds within it the keys to unlocking your own success as a copywriter.

Let me begin...

When I was a new copywriter at Phillips Publishing, I was given a franchise to work on. That franchise was Louis Navellier's, Blue Chip Growth Letter.

My job was to continue to write new emails and direct mail packages promoting that newsletter. I must admit, I did a great job. Almost every email I wrote was a winner, surpassing the last one in both opens, clicks, and most importantly—sales.

As such, they would always roll out my emails to the greater Navellier list that comprised all of his newsletters.

However, what they did not do was roll out my emails to the larger Phillips list, that comprised all of their newsletter products. When I asked why, I was told that it didn't do as well as my mentor's promotions for their hottest newsletter, China Strategy.

If I wanted my emails rolled out to their million-name list, then whatever I wrote had to bring in more money than the one my mentor, Richard Stanton Jones, had written.

And he was writing on the hottest topic of the time for their most profitable newsletter. You didn't get the roll out unless you "beat the control" for all of their publications. That was quite a task—but not one that I was up for the challenge.

So I did what every scientist and copywriter should be doing, I broke down all of Richard's winning emails and had a lightning idea that could work.

Because it seemed he was always running some kind of discount, I would do the same. Only mine was positioned as a sale—but it really wasn't.

It combined a profit opportunity and a free trial in a way that was simply a breakthrough at the time. Make no mistake, when it got rolled out readers, as Richard would say, "a swan dive to the order form."

I called it, "50% Richer in Six Months or Free."

And the results were nothing short of extraordinary. My email became a runaway success, surpassing even Richard's best-performing promotions.

You see, it wasn't just a home run—it was a freaking grand slam they mailed week after week after week to their greater 500,000-name list.

At 1 cent a name royalty, that was $5k a week for Doug--and that was just from one promotion on the franchise.

Can you see why I loved this business!

Of course, email fatigue set in, and by the time it stopped working (because we had mailed the hell out of the list) I probably made another 100K from it.

Here's the best part.

This email took me probably less than a day to write.

That's because I was already working on the franchise, knew the publication intimately, and simply combined that knowledge with a no-risk offer that readers simply could not say no to.

 

My email had another advantage over Richard's--I had mastered the art of selling the two-year subscription. So it not only brought in more orders, but more money as well.

But more than just a victory over my mentor, this experience taught me a valuable lesson—one that I want to share with you today.

Success in copywriting isn't just about beating the competition or winning the race—it's about understanding your audience, connecting with them on a deeper level, and offering them something truly transformative.

 

In my "50% Richer in Six Months or Free" email, you'll find not just a winning formula for copywriting success, but a blueprint for how to rise above the competition and claim your rightful place at the top. It's a story of perseverance, innovation, and ultimately, triumph.

In fact, I copied it so much, that my publisher would say, "I've never seen anyone put a new lead on an old email, and have it make as much money as you do."

If there's just one email I would suggest you add to your swipe file, this would be it.

In it, you'll learn how I:

• Alleviate buyer hesitations and increase conversions.
• Establish credibility through continuing to highlight past successes.
• Use his winning track records to build trust and belief.
• Write with an air of confidence to keep the reader reading from the first line to the order form.
• Created compelling call-to-action that created so much urgency, it prompted readers to take immediate action or avoid missing out on the deal.
• Reinforce the value proposition and benefits of the offer reminders over and over.
• Offer free reports that add value to the main offer and to further incentivize as subscription.
• Reverse the risk of subscribing using a simple, no-risk money-back guarantee.

All written in 8th grader language, and anyone could not only understand the offer but also take advantage of it.

As you’ll see, it’s a copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest-value swipes in my collection.

I'd love for you to own a copy for your swipe file.

That’s why I’ve made it available at a price so low, it will be impossible for you to say no.

The regular price for my high-value samples is $299 each.

However, as part of a special offer I'm going to make it available to you for just $199.

 

My motive is honest and sincere:

To leave behind a legacy of copywriting knowledge that proves that my time-proven formula is the most effective copywriting method on the planet.

Offering you this special savings is my way of doing just that.

There's just one catch.

You see, as you'll read in your copy of "50% Richer in Six Months or FREE," this too is a limited-time opportunity.

Which is why you have just 24 hours to grab this $199 price before it reverts back to $299.

 

Here's why you just have 24 hours to take advantage of this special price;

The copywriting formula that works the best is the one that moves its readers to take action: not just read about them.

 

That is what you are getting when you invest in a copy of "50% Richer in Six Months or FREE."

A winning copywriting sample that shows you how to move your potential buyers to take action, or miss out on that opportunity.

So if you are looking for a high-converting email to add to your swipe file, I would act on this now, grab the discounts, and use the ideas for your next winning promotions.

My approach has generated millions of dollars, and I know they will be profitable for you too.

 

Once you apply the lessons in this winning email, you may never write any other way again.

Trust your instincts. See how you can put my time-proven approach to work for you.

Click here to grab your copy before this discount expires.

All good wishes,

Doug D'Anna

SPECIAL BONUS:

In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video NLP breakdown as to why it was so incredibly successful.

My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL.