Today, I want to dive into the captivating world of strategic thinking and its indispensable role in the art of copywriting—an arena where AI often falters.

While AI may be great at the technical aspects of writing, it can’t provide any kind of crucial strategic insight into your content. In other words, it can’t tell you what to say and how to communicate your thoughts persuasively to your prospects and readers.

 If you can’t bring any kind of strategic thinking to your copy, it will lack the spark of inspiration and strategic direction that truly captivates readers.

After all, clients don't just seek writers; they seek thinkers, strategists who can elevate their message above the noise. 

But how do we hone this essential skill of strategic thinking?

The answer lies in deliberate immersion. 

 

We must actively engage with a diverse array of content, from the persuasive narratives of long-form landing pages and VSLs to the thought-provoking insights found within the opinion pages of renowned publications such as The Wall Street Journal and USA Today.

Each offers its own unique perspective: 

The Wall Street Journal challenges us with its sophisticated analysis, while USA Today grounds us in the pulse of everyday life. 

 

And let's not forget the invaluable lessons to be gleaned from dissecting high-value landing pages and VSLs, where opinions are transformed into compelling sales narratives.

By taking this simple approach, you will be able to craft high-level persuasive copy. As I have said many times, I am an old-school "reason-why" copywriter.

When you explain the reason why—all backed by substantiated claims—you will get more readers to do a swan dive to the order form than any other writing formula on the planet. 

After all, belief is the currency of persuasion, and proof is the bedrock upon which it stands.

This is where a tried-and-true formula for strategic thinking becomes our guiding light. 

This is what my Million-dollar Copywriting Formula offers you:

 

A meticulously crafted framework designed to empower you with the tools to construct expert-level arguments, backed by irrefutable evidence, presented in a seamless blend of logic and emotion that effortlessly guides readers to the desired action.

If you've seen my swipe file, then you've seen my thinking first hand. 

The bottom line here is this; 

Mastering the art of copywriting transcends mere technical proficiency; it requires a deep understanding of strategic thinking—a skill set that sets the exceptional apart from the merely competent.

By immersing yourself in diverse content and adopting a thoughtful, strategic approach, you can transform your copy from functional to captivating, ensuring your message resonates with your audiences and moves your readers to buy, Buy, BUY!

Do this today and I guarantee you will thank me 1000 times. 

All good wishes, 

Doug D'Anna 

P.S. If you've read this far and think your copy could use a heavy dose of of strategic thinking to boost your sales, there's a good chance you could benefit from my copy critique. 

Click here to learn more and to schedule a time to talk.