The 2024 election season is heating up, and there's a golden opportunity to rake in substantial profits using this theme.
If you can hitch a ride the
media firestorm surrounding the two candidates to you will make a ton of money.
I know...
For over 30 years, the powerful theme of "The November Surprise" has been a driving force behind massive revenue from subscription sales for investment
newsletters.
Today, I'm going to show you why this strategy works and how you can leverage my proven winners to create more profitable promotions.
Why Political
Promotions Work
The outcome of a presidential election can significantly impact financial markets. Just as surely as the sun rises in the east, the correlation between political decisions and investment outcomes is undeniable.
Get on the right side of the election, and you'll be swimming in profits; get on the wrong side, and you might end up eating canned beans for life.
I’ve used this concept repeatedly over my 30-year career with both The Retirement Letter and Richard Band’s Profitable
Investing.
Themes like:
"Promises, Promises" in 1992
"Meet
the New Enemies of Your Retirement" in 1996
The 2008 duo "November Surprise to Shock Both Republicans and Democrats" and
"Tax Bomb to Blindside US Investors"
Each one drove readers to dive headfirst into the order form. Together, these themes generated millions for the publisher and hundreds of thousands of dollars in royalties for me.
How to Make These Themes Work for You
It’s not just about predicting election outcomes; it’s about understanding how the market reacts to political shifts.
Use this knowledge to provide subscribers with actionable insights, enhancing your credibility and making your copy more persuasive.
Emphasize Timing and Urgency
Make no mistake: Elections are time-sensitive events. Your political-themed promotion must capitalize on this urgency.
My "TAX BOMB" promotion made readers feel the ticking clock, knowing the bomb would go off on election day. Crafting copy that highlights the immediate impact of political decisions on investments adds urgency that drives higher conversion rates.
Amplify the Fear of Profit or Loss
Your promo’s effectiveness lies in resonating with your target market. Tailor your messages to address the concerns of diverse investor segments. When they see the potential for significant gains or losses, they’ll be eager to get the information that will make them
MONEY.
Position Yourself as the Expert
Fill your emails, landing pages, and video sales letters with proof points to position yourself as the industry expert. Connect the dots from the
election to profit opportunities, backed by solid research.
My Four Control Packages
In "Promises, Promises," "Meet the New Enemies of Your Retirement,"
and the 2008 "November Surprise" and "Tax Bomb" promotions, you’ll learn how to tie political themes to profit opportunities, turn emotions into opportunities, and craft winning ideas.
Together, you’ll learn:
How to navigate regulatory changes for profitable outcomes
Strategies for building trust through expertise
Insights into market dynamics for informed decision-making
Crafting compelling narratives for diverse
audience segments
Utilizing urgency to drive prompt subscriber action
Personalization techniques for resonating with your audience
The importance of positioning yourself as an industry expert
Leveraging winning themes for consistent success
And that’s not all. You’ll also learn seven more valuable insights when you add these four winners to your swipe file now.
Navigating Market Uncertainties
Gain insights into handling market uncertainties surrounding elections. Learn to address potential fears and concerns within your copy, providing reassurance and guidance that resonates with your audience.
Creating Emotionally Resonant Copy
Discover the secrets of crafting copy that connects with readers on a personal level. Tap into the emotions associated with political events and translate them into compelling narratives that drive
engagement.
Forecasting Policy Implications
Master the art of forecasting policy implications and translating them into actionable insights. Understand how
political changes can lead to unique investment opportunities, positioning yourself as a trusted source for valuable predictions.
Building a Loyal Subscriber Base
Learn tactics for building a loyal subscriber base that spans election cycles. Cultivate a community of engaged readers who eagerly anticipate your insights, creating a long-term impact on your success as a copywriter.
Adapting to Evolving Political Climates
Stay ahead by adapting your copy to evolving political climates. Whether it’s leadership changes, policy shifts, or global events, discover how to remain relevant and influential in the ever-changing landscape.
Incorporating Interactive Elements
Harness the power of interactive elements in your copy. Engage your audience with dynamic storytelling that keeps them actively involved in the narrative.
Strategies for Post-Election Follow-Ups
Leverage the momentum from election periods to sustain interest and drive ongoing subscription sales.
A Fair Price for a Million Dollars’ Worth of Knowledge
Respond within 24 hours and receive a FREE copy of my most recent political-themed promotion: "How Joe Biden Has Betrayed America’s Middle Class." See how current events weave into powerful promotions, so you can apply these techniques to your next big winner.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
