Don't Reinvent The Wheel!

When I was a kid, my grandpa Joe used to say, "Success isn't about reinventing the wheel; it's about finding what works and following it." 

He believed that the master key to success was to observe, learn, and adopt proven strategies rather than starting from scratch every time.  

He used this principle to be a successful in both the clothing business and then in real estate. 

This principle can be applied to almost any area of life, including business and marketing.  

I used it myself to study the great copywriters of the past and the present, and then use their formulas to multiply my own success. 

Over the years, I refined a formula that consistently produced outstanding results--generating over $100 million in sales.  

My copywriting formula isn't about flashy gimmicks, it's about leveraging time-tested strategies to create compelling, effective copy that converts.

In other words, NOT REINVENTING THE WHEEL.

Today, I'm excited to share this winning formula with you. 

It's the same approach that has helped me generate millions in revenue for my clients, and now it can help you achieve your goals too.

I call it the The Million Dollar Copywriting Formula.  You'll call it the most powerful copywriting formula on the planet. 

Here's a quick breakdown of my formula in hope that you can put it to work in your life.   

1. **Understand Your Audience:** Know their pain points, desires, and motivations. Speak directly to these in your copy.
2. **Craft a Powerful Headline:** Your headline should grab attention and make a promise that compels the reader to continue.
3. **Build a Connection:** Use stories and personal anecdotes to create a bond with your audience.
4. **Highlight Benefits, Not Features:** Focus on how your product or service will improve the reader's life.
5. **Create Urgency:** Encourage immediate action with limited-time offers or compelling reasons to act now.
6. **Include a Strong Call to Action:** Be clear and direct about what you want the reader to do next.
7. **Test and Optimize:** Continuously refine your copy based on feedback and performance data.

By following this formula, you, too,  can create persuasive, high-converting copy without having to start from scratch each time. 

Learn from My Proven Examples

The best way to learn my formula is to look at, study, and emulate my approach.  Then practice, practice, and practice until you emblazon this knowledge in your own brain. 

That, my friend, is the best way to make my formula your own.  Is to see my approach in action.  That way you can not only understand the theory behind it but also see how to execute it. 

As grandpa Joe used to always say, "theory is nothing if you can't put it into action." 

Which is what made his advice so compelling, "Find something that works and work it."

You'll examples of my best work in my $100 Million Copywriting Formula Swipe File. 

The same ones that I use to coach my copywriting students on my Million-Dollar Copywriting Formula.

Each one has been hand-picked by me to give you a bank of winning headlines, leads, transitions, and arguments that you can turn to whenever you need inspiration for your next email, landing page, or video sales letter.

They include:

• The Great Retirement Betrayal This was my first grand slam promotion. As you'll see, it's written like a grandfather whose only goal is to make sure you don’t get ripped off by bankers, brokers, and the government. When you read it, you’ll see how you, too, can add this same friendly/fatherly tone to your sales letters, landing pages, and webinars. 
   
• One Nation Under China is one of my best examples of using the Trojan Horse.  Written like a highly-charged news article, it slowly walks you down the order form using a combination of fear and greed.  It is one of my best examples of using the news hook to move your readers to do a swan dive to the order form.
• Tap the Hidden Wealth Inside Your Paycheck was written and targeted at regular everyday people who are trying to get ahead in life and just don’t know how.  You’ll read how I speak to them in a to-a-friend-from-a-friend tone.  This launch package beat a well-known A-list writer’s effort and was money for me for two years.  
• The One Stock That Will Make You a Marijuana Millionaire is one of my best examples of using a single stock story to sell a subscription to an investment newsletter.  The big takeaway here is how I use undeniable proof to make the case for owning this incredible stock.   Another two-year control.
• The New Science of Getting What You Want was self-promotion for a book I authored 15 years ago.  In it, you’ll read how I use my credibility, track record, and the dream of achieving success to walk the reader to the order form.  You’ll also see how I integrate a no-risk money-back guarantee throughout.
• The Fast Money 2020 $1 Million Giveaway is the transcript for a highly successful two-person webinar/VSL. You’ll see how I use a conversational back-and-forth style to keep viewers engaged in learning the secret trading strategy that will make them rich.
• Oil Time Bomb to Blindside U.S. Investors was one of my favorite all-time promotions.   REASON:  It uses my famous “either-or” news approach to bring in readers on both sides of the argument. Prospects read every last word to see if they are right.  This was a three-year control using various headlines and was converted to a highly successful VSL.
• The Lightning-Fast Profits Summit is the transcript for another highly successful trading service VSL I wrote.  Here you will see one of my biggest secrets at work:  How explaining how the trading mechanism works to prove to readers that this system will make readers money.    So powerful, you may forget this is an example and subscribe!
• The Retirement Club is one of my legendary email promotions that ran in various formats for over a decade using a simple e-vite and landing page that transformed a publication into a club by repositioning the offer. 
• The Master Key to Marijuana Profits relaunched a struggling publication to incredible success.  The key to success was taking a macroeconomic view and then drilling down into the individual stock picks. 

Individually, you’ll see first hand:

• My headline formula for grabbing readers by the throat
• How I use subheads and bullet points to keep the readers' interest throughout each promotion
• How I drop “cookies” throughout each piece to build desire. 
• How I close sale after sale with time-proven calls-to-action that work! 

Together, you’ll find 233 pages filled with dozens of headline, subhead,  landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.  

My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL. 

My Special Offer Saves You 40%

When I started marketing my winning emails and landing pages 15 years ago, I promised I would make them available to other copywriters at the lowest possible price.  

Over the years, I have kept to that commitment--even as technologies have changed along with the cost of maintaining a webpage.

In fact, when I tell you how little they cost, and that you'll get it for a fraction of that price, you'll truly be amazed. 

The regular price for my $100 Million Dollar Copywriting Formula Swipe File is just $350--that comes to just $35 per swipe. 

However, as part of a special offer you'll pay just $199.

That's a heck of deal when you consider I'm including full credit towards my one-on-one copywriting coaching program when you decide to sign up.  

So it's almost like getting these swipes for FREE.

When you consider you'll be gaining access to some of top performing emails, landing pages, and video sales letters in the industry, AND a full credit towards my coaching when you sign up, I think you'll agree that's a steal of deal.  

Why reinvent the wheel when you can use my formula? 

Click here to download your copy today and start stealing away.

I guarantee you'll thank me 1000 times when you see your copy skills take off and your sales explode!

All good wishes,

Doug D'Anna

P.S. My grandfather’s wisdom has guided me well over the years. I hope this formula helps you find the same success and satisfaction in your endeavors.

P.P.S. REMEMBER: When you add my swipe file to yours, you'll also receive this special BONUS.

A full credit towards my one-on-one coaching program -so it's almost like getting these swipes for FREE.

So what are you waiting for?

Click HERE to add my top-performing promotions to your swipe file tonight and steal away!