How to Turn Likes Into Cash
Alright, listen up! We’re diving into the friend zone – not that mushy, romantic garbage.
Nah, I’m talking about the copywriter friend zone.
Dude, they’re all loving your words but not droppin' any cash.
Time to flip this script…
Get real, get raw, and get paid!
Turn those freeloaders into paying clients.
1. The Subtle Flirt: Drop Hints About Your Professional Side
Just like when you’re sliding those smooth hints that you’re more than just a friend, you gotta do the same with your copywriting game. Flex those skills without looking thirsty.
**How to Do It:**
- Slip in stories about your badass projects.
- Post your wins on social media like it’s no big deal.
- Let 'em know you are making it rain for other
clients.
**Example:**
"Yo, did I tell you about that e-commerce site I revamped? Their sales went up 20%! It could work magic for your
products too."
2. The Direct Ask: Make Your Intentions Clear
Sometimes, you just gotta throw it all on the table. Like when you
tell your crush, “I’m into you, let’s do this,” you gotta do the same with potential clients.
**How to Do It:**
- Turn compliments into
contracts.
- Hand over a tailored proposal like it’s a love letter.
- Speak with confidence – you’re the expert here!
**Example:**
"Saw your promo, it was great. But I think you’re leaving money on the table. I got three ideas that could boost your response. We should talk. You available this afternoon?"
3. The Social Proof: Show Off Your Other Relationships
People are nosy, man. They wanna know who you’ve been with and what you’ve been up to. Show them you’re
the real deal by flaunting your past successes. Like showing you with pictures of your hot ex-girlfriends.
**How to Do It:**
- Share
testimonials from happy clients.
- Highlight big-name brands you’ve worked with.
- Post your latest projects and wins everywhere.
**Example:**
"Had a blast working with XYZ Company – boosted their traffic by 50%! From what I can see, it’ll work for you too. Got time this week to talk?"
4. The Value-Add: Show How You Can Improve Their Life
In dating, you gotta show you’re not just another pretty face – you bring value to the table. Same with clients. Show ‘em how
you can solve their problems and make their business pop.
**How to Do It:**
- Spot their pain points and offer up solutions.
- Flash some case studies that prove your worth.
- Talk about the unique benefits of working with you.
**Example:**
"Your blog’s looking a little dusty, my friend. Regular updates could really boost your SEO. Let me help you create a killer content calendar."
5. The Exclusive Offer: Make Them Feel Special
Everyone loves feeling like they’re the chosen one. Offer up some exclusive deals that make your friend-clients feel like VIPs.
**How to Do It:**
- Throw out limited-time offers.
- Add some bonus services for first-timers.
- Personalize your pitch – make them feel like it’s just for them.
**Example:**
"Got a special rate for new clients this month. Let’s team up, and I’ll throw in an extra round of revisions for free!"
6. The Follow-Up: Keep the Connection Alive
Just like you wouldn’t ghost someone after a great date, don’t let your potential clients slip away. Keep the conversation going and stay on their radar – without sounding desperate.
**How to Do It:**
- Drop in with occasional check-ins.
- Share useful articles, tips, and more successes.
- Continue to tease them on
how your successes will multiply their efforts.
**Example:**
"Hey [Name], found this article on marketing trends and thought of you. I
think it would be a great fit for your next project. Here’s my link to set up a meeting."
The bottom line is this:
Breaking out of the copywriter friend zone is all about swagger, humor, and persistence.
Use these dating-inspired techniques to turn admiration into real-deal contracts. Remember, every client’s different, so mix it up and keep it fresh. Now go out there and turn those friend-clients into
lover-clients.
Your dream projects are just a clever pitch away!
Sincerely,
Doug D'Anna
P..S. If after reading this you are wondering how to come up with the perfect pitch--I got you.
My Ultimate Pitch Framework is what you could use to
turns likes into cash.
Here's the link to check it out.