Three seconds.
1001
1002
1003
That’s all you get.
If your reader has not opened your email or
started to read your landing page, they never will.
This is where the 3-second hook comes in—a powerful tool I created nearly 20 years ago that has resulted in open rates as high as 77% and sales in the millions.
Think of it as a powerful MONEY MAGNET that sets the stage for the rest of your content.
Once you master this simple art, you could see similar results.
What, exactly, is a 3-Second Hook?
A 3-second hook is a compelling, attention-grabbing statement or question placed at the very beginning of your content. Its sole purpose is to immediately pique
the interest of your readers, making them want to continue reading.
Why the 3-Second Hook is the Master Key to High-Level Copywriting
1. Immediate Engagement: The first few seconds determine whether your reader will stay or leave.
A strong hook ensures they stay.
2. Sets the Tone: It sets the tone for your content, making it clear what readers can expect.
3. Increases Readership: By grabbing attention quickly, you increase the chances of readers engaging with your entire piece.
How to Create an Effective 3-Second Hook
- Start with a Bold Statement: A shocking fact or statistic can grab attention immediately. For example, "How to Buy Gold for $416 an Ounce?"
- Ask a
Provocative Question: Engage readers by posing a question they want answered. For instance, "Do you make these mistakes in English?"
- Use a Strong Visual or Metaphor: Paint a vivid picture or use a metaphor to draw readers in. "Tax Bomb to Blindside U.S. Investors."
- Tap into Emotions: Emotions are
powerful motivators. "The Next 12 Months Will Determine Your Retirement Years."
- Offer a Promise or Benefit: Half Off, Today Only.
Five More Examples of 3-Second Hooks
1. Bold Statement: "The only stock that will make you a marijuana millionaire."
2. Provocative Question: "Boom or bust ahead for tech stocks?"
3. Strong Visual: "Rare opportunity to turn $1,000 into $200,000."
4. Emotional Appeal: "Meet
the new enemies of your retirement."
5. Promise/Benefit: "50% richer in six months or FREE."
All of which were big winners for me!
By using bold statements, provocative questions, strong visuals, emotional
appeals, and clear promises, you can craft hooks that not only grab attention but also maintain it throughout your content.
Want to learn how I do it?
My ebook
"The Ultimate Guide to Writing Headlines and Hooks"will go into further detail on how to create compelling headlines and hooks that capture your reader's attention and keep them engaged throughout your copy.
The same ones I have used over and over and over to not only beat the control more than 70% of the time but to generate over $100 million
in subscription and product sales.
In it you'll find:
- 10 Powerful Examples of Headlines and Hooks
- 10 Types of Headlines That Will Keep Your Readers Reading and Why
- 20 Powerful Headlines You Can Use Mimic That Can Increase Your Results
- How to Use These Examples as Models for Your Work
Whether you're a copywriting novice or a seasoned professional, this short guide will take your skills to the next level and help you achieve copywriting success.
The reason is simple:
In hundreds of split-run copywriting tests, I have seen these simple headline changes outsell others
by as much as 30 times!
This guide will show you how to write hooks and headlines as I do.
Headlines that grab readers by the throat while increasing the selling power of your emails, landing pages, and video sales letters.
You'll learn my simple formula for writing:
- How-to headlines
- Number headlines
- Benefit headlines
- Urgency headlines
- Intrigue headlines
- Personalization headlines
- Controversial Headlines
- Storytelling headlines
- Direct headlines, and
- Question headlines.
By studying them, you will have a better understanding of how to create headlines that effectively target your audience and drive results.
But don't just take my word for it.
Here's what a few of my readers have to say:
"This simple guide provided me with the knowledge and tools to create headline ideas that will connect with my audience. I love it!" - SV, Poshmark Seller
"I've read
countless books on copywriting, but this one stands out. Many are long and drawn out. This guide gets to the point with simple strategies and techniques are easy to understand and apply. A must-have for anyone looking to take their copywriting skills to the next level." - Chris, Business Analyst
"I was skeptical at first, but this simple guide exceeded my expectations. The techniques are practical and effective, and
the examples are diverse, relatable, and easy to knock-off! Since reading this book, the opens on my emails have jumped 15% to 20% Sean, Sales.
That's why I created this short guide--to give you the essential elements you need to increase your opens, sales, and conversions.
REMEMBER:
If your readers are not opening your emails, reading your landing pages, or watching your video sales letters, they are not buying from you.
By simply following these time-tested techniques, you too can see an exponential increase in your opens, click, and--most important--SALES.
As
part of a special offer, you'll also receive a FREE copy of one of my favorite examples of my combo benefit/intrigue/controversial promotions.
Over the years, this formula sold hundreds of thousands of dollars of subscriptions to investment newsletters that were priced at $995 to $5,000!
Normally, I sell my swipes for $199.
However, as part of a special offer, you'll receive a FREE copy of this winner with the purchase of this exciting new copywriting guide:
In it, you'll see how I use the same kinds of curiosity and urgency subheadlines to walk the reader to the order form--AND BUY!
Remember, your copy is only
as good as your headlines and hooks.
With a copy of "The Ultimate Guide to Creating Headlines and Hooks that Drive Results" at your side, you too will be able to write headlines that will "grab your readers by the throat" and get them to do a swan dive to the order form.
SPECIAL
DISCOUNT
When you consider that my million-dollar copywriting formula has sold over $100 million, you would think I would charge an arm and a leg for this information --along with one of my favorite swipes.
Not in this case.
My ultimate goal is to leave behind a legacy of copywriting knowledge that proves that anyone can use my time-proven formula as the most effective copywriting method on the planet.
Offering you this guide at a special launch discount of $99 is my way of doing just that. You save $100.
Remember, included in that $99
price is a copy of one of my favorite examples of my combo benefit/intrigue/controversial promotions. regularly $199--yours free.
There's just one catch.
TODAY ONLY
The copywriter who serves their clients best is the one that can move readers to take action: to purchase the products we are selling instead of just reading
about them.
That is what you are getting when you invest in a copy of The Ultimate Guide to Writing Powerful Headlines and Hooks.
A winning copywriting methodology with a proven track record that has sold over $100 million in subscriptions.
When you follow it, all you need to do is switch out the samples that I offer you with your own products, and you could get the kind of results that have made me one of the top copywriters in the world.
BOTTOM LINE:
If you can’t take the action required to accept my 50% savings offer or benefit from one
of my favorite swipes to learn about and profit from my system, chances are you wouldn't use my million-dollar copywriting formula, and I would be remiss to sell you a copy.
My formula is for copywriters who want to write the most powerful headlines and hooks and are willing to follow my time-proven formulas.
If you are willing to study and emulate my formula, you will enjoy the benefits that my
Million-Dollar Copywriting Formula has brought others, and you may never write headlines any other way again.
But you’ll have to make your decision today. I won’t promise that I’ll offer you this special price again.
If you want to use my approach to ramp up the selling power of your copy, then you must accept
my savings offer today without hesitation.
The action or inaction you take today will determine your sales.
Click here to grab your copy.
Sincerely,
Doug D'Anna
P.S. If you've read this far and decided not to grab a copy of The Ultimate Guide to Writing Powerful Headlines and Hooks, remember this:
Your copy is fighting for attention in a marketplace filled
with thousands of other messages.
If you are looking for new ways to break through the clutter, I suggest you grab a copy of this guide and my favorite swipes and steal every idea out of them you can.
I guarantee you'll thank me 1000 times for this!
Click here to grab your copy.
