If I've said it once, I've said it a million times: there are a million other writers out there who are better than me.
But
the advantage I've had is that I could come up with bigger and better ideas.
While others may have been better writers, I knew what to write about.
This brings me to what I want to talk to you
today about:
How to Come Up With Big MONEY Ideas
You see, it's not just about slogans or concepts; it’s about coming up with an idea that grabs your readers
by the throat and says, "Wake up, buddy. This is important" and then connects the dots to the money.
It’s really about surfacing an idea that’s already floating around in someone's mind, bringing it to their radar screen.
So, what exactly is a big idea and how can it make you more money?
Let me explain.
As a copywriter, you’re often
paid by results. To get the biggest results, you need the biggest, best, and most attractive idea that will appeal to your market. It needs to be something they truly care about.
For example, if you're talking to investors, it has to be about making or saving money.
If you're talking to people who want to improve their health, it has to be something related to food, nutrition, or some other item that’s missing from their life.
The key is to find that one thing that hits home with
your audience.
- Your idea also needs to be exciting and beneficial.
- It should offer a fresh look or unique angle that gets them excited and noticed.
Think about it this way:
if everyone is talking about the same thing, then your idea has to be bigger and bolder.
It
has to be more beneficial to them, and they need to see how your product or service will help them reach the next level in life or improve their life in some way.
Most importantly, your product and your idea should have an inevitable conclusion.
In other words, it should connect the dots to your product or service so clearly that they can immediately see this is something they will and should benefit from.
Examples of Big Ideas That, Together, Have Made Me Millions of
Dollars.
- Boom or Bust for U.S. Investors?
- The Great Retirement Betrayal
- $6 Canadian Oil Stock to Hit $13
- The Politically Incorrect Doubler?
- Back Door Drug Deal to Deliver Your 860% Earnings Growth
- Poor Man's Gold Delivers Six Times the Profits
- 50% Richer in Six Months or FREE
- How to Buy Google for $300
- Meet The New Enemies of Your Retirement
- Greatest
Stock Shock in 70 Years
- The Great Inflation Surprise
- Tax Bomb To Blindside U.S. Investors
- World's Greatest Stock Secret Revealed
All of these ideas tap into profit solutions that make readers want to know more.
They all offer a promise of wealth and riches that are at their fingertips.
Who wouldn’t want to find out how to make money!
How to Turn Your Ideas Into Money
The answer is simple:
Write a clear and compelling message that aligns with your readers' interests and desires.
This is why the top writers make the big bucks. They
know how to distill complex concepts into simple, engaging messages, while the inexperienced struggle.
Here’s how you can do the same.
Do your
homework
Get to know the people you are writing to. Understand what truly matters to your audience. Put yourself in their shoes. Understand that they are buying their hopes and dreams. Your job is to give it to them.
Take a different tack.
In a sea of messages, you must find one that sets you apart from the crowd.
Look for trends,
historical events, or personal stories that will resonate deeply with your audience. You are looking for an “ah-ha” moment as they read your message.
Be the solution.
Your BIG IDEA should naturally lead your reader to your product as the solution to their problem.
That is probably the most important part of all. REMEMBER: You are not writing just to say hello or to say that this idea is neat or cool. It’s designed to fill the major gap in their life, a gap that only your product or
service can fill.
The bottom line here is this:
By crafting a message that speaks to your prospects' desires, fears, and hopes, you create big ideas that capture attention and drive action,
making your marketing efforts much more effective.
Looking back at my career, I can honestly say that my ability to deliver big ideas has been the cornerstone of my copywriting success.
This is why I
won more split-run tests because I could create messages that got readers thinking in their minds not just “I need this…” but “I want this and I want it NOW!”**
When you master the art of the big idea, and you’ll transform your marketing efforts and achieve greater success.
Before I close, let me recap the key insights we've explored together:
- Harnessing the Power of Big Ideas: Big ideas are the cornerstone of effective copywriting and marketing, captivating
audiences and driving engagement.
- Qualities of a Compelling Idea: Successful big ideas possess qualities such as relevance, excitement, and clear benefits, ensuring they resonate deeply with the audience.
- Transforming Ideas into Profit: Understanding the process of translating big ideas into compelling marketing messages is crucial for turning ideas into profitable ventures.
Whether you're crafting a marketing campaign or refining your copywriting skills, embracing the power of big ideas can lead to transformative outcomes.
If you're ready to explore more big ideas or need help brainstorming, I'm here for you.
Together, we can collaborate and unlock new possibilities together.
Click the link to
schedule a copy critique/brainstorming session.
All good wishes,
Doug
P.S. As a special incentive, the first 10 people to schedule a brainstorming session will receive a free copy of my $199 e-book on 'Accelerated Copywriting Strategies.
Click here to put something on the books.
