One of the advantages of working in one niche is that you see many marketing themes repeat themselves over and over and over.

This is especially true in the investment newsletter field. Inflation, recession, sell-offs, melt-ups are incredibly cyclical. It's economics. I've been able to ride the wave of these predictable cycles for more than 30 years.

Case in point. 

In 2005 I wrote this winning email/landing page: "Could rising inflation trigger a recession?" That was a BIG question on investors' minds then just as it is now.

 

The facts are the same too. "Soaring oil prices... surging consumer prices...and wholesale prices have resulted in the sharpest inflation increases in 10 years." 

 

If I would roll this piece out with an update, the only change would be on the inflation increase—they are now the greatest in 40 years!

Which is why this piece was such a big winner when we rolled it out. With each update, I continued to hammer home the fears of investors losing their money and not being prepared for "the worst is yet to come." 

Just like my many other control packages, this one ultimately walked the reader down the yellow brick road—mixing fear and greed—and the pathway to riches.

 

Which is, of course, all investors are seeking—how to get rich at all times—without losing a dime.

All backed by the facts and proof points and the expert-level argument why my advisor's approach to that investing environment would make you rich. When you see it, you will understand exactly what I mean.

Here’s what made is so successful; 

• Strong Headline: 
  
  My headline "Could Rising Inflation Trigger a Recession? The shocking answer could make you 50% richer or poorer in the next 12 months" grabs attention immediately. It's both provocative and enticing, drawing readers in to learn more.
   
• Urgency and Fear of Missing Out (FOMO): 
  
  It creates  a sense of urgency by emphasizing the immediate risks and potential gains if readers don't act quickly. 
  
  Phrases like "Make no mistake about it--inflationary pressures are rising, and there's simply no stopping them" and "If you don't reposition your assets quickly, my friend, you could easily find yourself in the poorhouse" convey the urgency.  
  
  In other words, I continue to scare the reader to continuing reading.
   
• Expertise and Credibility: 
  
  Richard Band positions himself as an expert by mentioning his role as the editor of "Profitable Investing" and highlighting his past successful predictions. This establishes credibility and makes readers more likely to trust his advice.  
  
  This is important!  As I’ve said so often, nobody buys if they don’t believe.  They don’t believe you unless you prove it.  Richard’s track record does just that.
   
• Clear Call to Action (CTA): The letter includes a clear call to action by offering a free report, "5 Top Cash-on-Cash Stocks to Own Now," which creates an HUGE incentive for readers to subscribe. 
  
  The CTA is repeated throughout the letter, reinforcing the idea that readers should act now.
   
• Benefit-Oriented Approach: 
  
  The letter focuses on the benefits readers will receive by subscribing, such as potential wealth-building opportunities, high dividend yields, and expert insights into market trends. By highlighting the benefits, it appeals to readers' desires for financial security and success.

I’ve done all this in just 1768 words!
 

This piece was a standout success because it tapped into the fears and aspirations of investors, offering them a pathway to wealth amidst economic uncertainty. 
 

And now, after sitting in my swipe file for 19 years, you have the opportunity to access this winning formula for yourself. 
 

Here’s What You Can Learn From Studying This Winning Email Promotion. 
 

• How to Craft a Headline That Stops Readers in Their Tracks
• The Secret of Creating Urgency That Compels Action
• Establishing Credibility: The Key to Trust and Sales
• The Simple Formula for a Clear Call to Action
• Benefits Sell, Features Don't: The Rule of Relevance
• Make Your Offer Irresistible with Specific Examples
• The Emotional Hook: Stirring Desires and Fears
• Repetition: Why Saying It Again Makes All the Difference
• The Power of Free: Incentives That Drive Action
• Personalization: Speak Directly to Your Reader's Heart

As you will see, the success of this email/landing page in 2005 speaks volumes about the enduring principles of effective marketing. 

Despite the passage of time, the themes it addresses—economic uncertainty, the fear of recession, and the desire for financial gain—remain constant.

By tapping into these universal concerns, this piece captured the attention of investors and guided them towards a solution.  

This letter is your gateway to staying ahead of the curve and use this recurring theme for predictable profits.
 

That’s why I’ve made it available at a price so low, it will be impossible for you to say no.
 

The regular price for my high-value samples is $299 each.
 

However, as part of a launch offer I'm going to make it available to you for just $199.

My motive is honest and sincere:
 

To leave behind a legacy of copywriting knowledge that proves that my time-proven formula is the most effective copywriting method on the planet.

Offering you this special savings is my way of doing just that.
 

There's just one catch.

You see, as you'll read in your copy of "Could rising inflation trigger a recession?"this too is a limited-time opportunity.
 

Which is why you have just 24 hours to grab this $199 price before it reverts back to $299.
 

Here's why you just have 24 hours to take advantage of this special price;

The copywriting formula that works the best is the one that moves its readers to take action: not just read about them.

That is what you are getting when you invest in a copy of "Could rising inflation trigger a recession?"
 

A winning copywriting sample that shows you how to move your potential buyers to take action, or miss out on that opportunity.
 

So if you are looking for a high-converting email to add to your swipe file, one that masters the market cycles, I would act on this now, grab the discount, and use the ideas for your next winning promotions.
 

My formula has generated millions of dollars, and I know it will be profitable for you too.
 

Once you apply the lessons in this winning email, you may never write any other way again.
 

Trust your instincts. See how you can put my time-proven approach to work for you.
 

Click HERE grab your copy before your $100 discount expires.
 

All good wishes,
 

Doug D'Anna