How to Price Your Copywriting Services

Pricing your copywriting services is a lot like concert pricing.

You have three options:

1. Sell the cheap seats

2. Sell the front row seats

3. Sell VIP experience

 

As you know, each one comes with a different price tag.

• The cheap seats are for those who want to hear the show.
• The front row seats are for those who want to hear and see the show.
• The VIP experience is for those who want to see the show, hear the show, and benefit from the experience of the artists.

The same analogy could be made with air travel.

There’s coach, coach plus, and first class.

They all will get you there, but the first class ticket comes with a bigger experience.

Now I’m not saying that the copywriter that offers VIP experience is going to make any more money than those who sell the cheap seats.

But I am going to tell you this: Those who sell the VIP experience get a higher paying client.

 

That brings me to you.

Are you a low-end purveyor…or a VIP guy?

When I started out I thought if I charged less than the big boys, I would attract more business since I was cheaper.

I soon came to find out that the people who charged the most were a whole lot better. They had a track record to prove their results, and the clients could expect--make that demand--better results.

 

If you’ve been following me for some time, then you know I only sell the VIP experience.

That not only comes to my copywriting but also for my copywriting coaching.

I can do this because:

1. I have the track record that proves over and over that my Million-Dollar Copywriting Formula made my clients more money than other copywriters.
    
2. My coaching clients are simply making bank.

There’s JK Molina, fore example, who sold his only business for $1.5 million. There’s Zarrack who went from $5K a month to over $30K. And there are countless others like Kevin Dawson, Sean Salisbury, and Luke Kilcoyne that are making well over six figures.

They didn’t achieve those results by buying the cheap seats.

It was the VIP experience.

Specifically, the one-on-one intensive coaching sessions that elevated their copywriting skills to the next level and beyond. 

 

Of course, this kind of premium offering appeals to clients who are looking for personalized attention and accelerated results.

 

By offering a VIP experience, you, too, can set yourself apart from competitors and establish yourself as an authority in your field.

 

This differentiation helps attract clients who value quality and are willing to pay a premium for it.

This is why my clients paid me $25,000 or more plus royalties that added up to millions of dollars.

 

This is why my coaching clients pay me $5,000 for a five week session.

 

This is why I’m paid $1,000 for a one-on-one copy critique.

All because I offer the VIP experience.

That includes personalized attention and superior results that your clients never get when you are the bargain basement guy.

 

The bottom line is this:

If you are a bargain basement guy, you end up with bargain basement clients.

You don’t want them!

This brings me to you.

So how do you price your services?

Are you the cheap seats guy or the VIP experience?

By positioning yourself confidently as a high-end, VIP provider, you automatically target clients that are willing to pay more for quality and results.

 

That's What Sets My VIP Coaching Apart

Private coaching that will provide YOU with the tools, knowledge, and support needed to succeed in your copywriting career over the long haul. All from someone who has built a million-dollar copywriting business.

Here’s what you can expect when you join my VIP copywriting coaching:

• Personalized one-on-one coaching sessions tailored to your specific goals and challenges.
• In-depth analysis and feedback on your copywriting projects to help you refine your skills.
• Access to exclusive resources, templates, and tools to enhance your copywriting capabilities.
• Guidance on advanced copywriting techniques and strategies to make your writing more effective.
• Annual progress check-ins to track your development and adjust your learning plan as needed.
• Priority email/DM support for prompt responses to your questions and concerns.
• Discounts on copy critiques, portfolio reviews, and advanced training programs.

Not For Everyone
 

My $5,000 fee is specially designed to target VIP individuals.

Those who understand that copywriting builds wealth. They see the investment as a small price to pay for the wealth of knowledge and results I can bring them.

 

The others were not my kind of clients anyway.

Which is why less than 5% of the people who read this letter will click the link to read more about my program.

Less than 1% will sign up.

And that's OK.

My price has targeted the perfect client for me.

I would encourage you to price your services the same way.

If you have decided that you are looking for the VIP copywriting coaching experience, click here to reserve your spot.

I look forward to working with you.

Sincerely,

Doug D'Anna

P.S. No matter what you decide today, I hope you received real value on pricing your services.

Be the VIP guy. You won't regret it.

P.P. S. I have lived the dream. My goal is to help you live yours.

Click the here to start your coaching program.

I'm excited to work with you and help you realize your full potential.