If I've said this once, I've said it a million times: I am an old-school direct response reason-why copywriter. 

If you've never heard the term "reason why" before, it means I am referring to the fact that you must always provide a complete argument to your prospect and give them significant reasons why they should buy.

I've always believed it's all about the argument and the best way to persuade someone is to continue to give them reasons why to buy.

Those reasons should always be based on your product's features, benefits, proof, data, and an emotional appeal. 

If you have read or seen any of my swipe materials before, you will see that I will hammer home reason after reason after reason why somebody should buy.

The more reasons you provide them, the more proof you provide them, the greater the argument you provide them, the greater chances of them buying--especially when you're selling a high-profit/high-ticket item. 

The fact is, it's a lot easier to sell something for $49 than it is to sell something for $4900. And that means you should always create a high-level complete reason why for people to buy.

You can see that every single one of my emails, landing pages, and video sales letters, whether it's a long letter or a short one, should be a complete sales argument. There should be NO stone unturned in the drive to get your person to "click and buy.”

When I would read the copy to my wife she would always remark, “You keep repeating yourself.”  I would laugh because she was right! 

The I would do this is simple:  

The more you hammer home the reasons why, the more likely your prospect  pull out their credit card to buy what you are selling. 

How many “reasons why” do you put in your copy?
 

How many proof-points?

If you are not piling on the reasons, then chances are your copy will not convert. 

Of course, there is one caveat to this whole thing.  The person you are trying to sell has got what you're selling to buy from you. 

But none of this will happen unless you continue to hammer home the reasons why…over and over and over again. 

Take my “Great Retirement Betrayal” magalog promotion.  

This 24-page promotion is packed with dozens of proof-point and facts to buy.  This is why the publisher mailed over 25 million pieces over three years.

My One Nation Under China is another example of creating  high-level, reason-why argument  walks you down the order form using a combination of fear and greed.  It is one of my best examples of using the news hook to move your readers to do a swan dive to the order form.

My One Stock That Will Make You a Marijuana Millionaire is another example  of undeniable proof to make the case for owning this incredible stock.   Another two-year control.

These are just three of my top performing promotions you’ll find in my $100 Million Dollar Copywriting Formula Swipe file. 

The one thing you will find in common in them is that the success of each one is centered on an iron-clad argument backed by undeniable proof. 

They include: 

• Tap the Hidden Wealth Inside Your Paycheck was written and targeted at regular everyday people who are trying to get ahead in life and just don’t know how.  
  
  You’ll read how I speak to them in a to-a-friend-from-a-friend tone.  This launch package beat a well-known A-list writer’s effort and was money for me for two years.  You'll count dozens of reasons why when you see this. 
   
• The New Science of Getting What You Want was self-promotion for a book I authored 15 years ago.  
  
  In it, you’ll read how I use my credibility, track record, and the dream of achieving success to walk the reader to the order form.  
  
  You’ll also see how I integrate a no-risk money-back guarantee throughout.
  
   
• The Fast Money 2020 $1 Million Giveaway is the transcript for a highly successful two-person webinar/VSL. 
  
  You’ll see how I use a conversational back-and-forth style to keep viewers engaged in learning the secret trading strategy that will make them rich. 
  
  I can't wait for you to read the reasons behind the giveaway and how everyone who responds gets a piece of the action!
   
• Oil Time Bomb to Blindside U.S. Investors was one of my favorite all-time promotions.   
  
  REASON:  It uses my famous “either-or” news approach to bring in readers on both sides of the argument. Prospects read every last word to see if they are right.  
  
  This was a three-year control using various headlines and was converted to a highly successful VSL.
   
• The Lightning-Fast Profits Summit is the transcript for another highly successful trading service VSL I wrote.  
  
  Here you will see one of my biggest "Reason Why" secrets at work:  Explaining how the trading mechanism works to prove to readers that this system will make readers money.    
  
  So powerful, you may forget this is an example and subscribe!
   
• The Retirement Club is one of my legendary email promotions that ran in various formats for over a decade using a simple e-vite and landing page that transformed a publication into a club by repositioning the offer.  
  
  So many reasons why I can't name them all--but the big reason why they got a FREE subscription to a $199 membership was on of them.  But here's the kicker--it wasn't exactly free.  You're going to love it! 
   
• The Master Key to Marijuana Profits relaunched a struggling publication to incredible success.  
  
  The key to success was taking a macroeconomic view and then drilling down into the individual stock picks over and over and over. 

Here are 28 Reasons Why You Should 
Grab A Copy For Your Swipe File 

Together, you’ll learn how to:

1. Target everyday people looking to improve their financial situation.

2. Craft a conversational tone that resonates with the audience.

3. Incorporate a friend-to-friend approach in copywriting.

4. Create a launch package that outperforms competitors.

5. Utilize personal credibility and track record in promotions.

6. Integrate a no-risk money-back guarantee effectively.

7. Walk the reader through the ordering process.

8. Leverage the dream of success to drive sales.

9. Write highly engaging webinar/VSL scripts.

10. Maintain viewer engagement through conversational style.

11. Reveal trading strategies while keeping the audience hooked.

12. Create urgency and excitement around the offer.

13. Use an "either-or" news approach to capture attention.

14. Engage prospects on both sides of the argument.

15. Craft headlines that intrigue and drive curiosity.

16. Successfully convert print promotions into VSL format.

17. Explain complex trading mechanisms in a simple, understandable way.

18. Build credibility by proving the effectiveness of the system.

19. Encourage immediate action through compelling content.

20. Create a sense of urgency to join the summit.

21. Transform a publication into an exclusive club.

22. Reposition offers to increase perceived value.

23. Run successful email promotions with high conversion rates.

24. Utilize e-vites and landing pages effectively.

25. Analyze macroeconomic trends to identify lucrative opportunities.

26. Conduct thorough research to select high-potential stocks.

27. Craft compelling copy for relaunching struggling publications.

28. Apply a macro-to-micro approach in marketing strategy.

Together, you’ll find 233 pages filled with dozens of headline, subhead,  landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.  

My hope is that you can use the REASON WHY format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL. 

ANOTHER BIG REASON WHY YOU SHOULD GRAB A COPY

REASON NUMBER 29

My Special Mother's Day Offer Saves You 50%

When I started marketing my winning emails and landing pages 15 years ago, I promised I would make them available to other copywriters at the lowest possible price.  

Over the years, I have kept to that commitment--even as technologies have changed along with the cost of maintaining a webpage.

In fact, when I tell you how little they cost, and that you'll get it for a fraction of that price, you'll truly be amazed. 

The regular price for my $100 Million Dollar Copywriting Formula Swipe File is just $350--that comes to just $35 per swipe. 

However, as part of a special offer you'll pay just $175. And that's the lowest price I've ever offer! 

REASON 30 IS EVEN BETTER

That's a heck of deal when you consider I'm including full credit towards my one-on-one copywriting coaching program when you decide to sign up.  

So it's almost like getting these swipes for FREE.

That’s another BIG REASON! 

When you consider you'll be gaining access to some of the top performing emails, landing pages, and video sales letters in the industry, AND a full credit towards my coaching when you sign up, I think you'll agree that's a steal of a deal.  

So what are you waiting for?

Download your copy today and start stealing away.

Click HERE to grab your copy.

All good wishes,

Doug D'Anna

P.S. If you have read this far and decided not to purchase my swipe file, keep this mind. 

The more reasons you can give someone for buying your products, the greater chances they will buy from you. 

You'll find no finder examples of this in my $100 Million-Dollar Copywriting Formula Swipe File. 

Click here to grab a copy at this special Mother's Day Price. 

ENDS AT MIDNIGHT