Everyone and their brother wants to be a copywriter today. But few will be really good at it. A smaller percentage will become Steph
Curry.
The reason is simple. Many are just going through the motions they read in the books. They just copy and paste and have no idea about the thinking behind what they are writing.
I don't
mention this to brag, but...
Because I received my degree in Speech Communication, I understand, more than most, that you have to hit people with messages where they are at, in order to persuade them.
Believe it or not—there's a science to
this.
One that I've spent 30 years studying. That has allowed me to recognize the available means of persuasion in any given situation and win the mind through argument and emotion. That, by the way, are Plato's and Aristotle's definition of rhetoric.
This combination is so powerful. That if it can become ingrained in your thinking. You can apply it to every product you are working on. The moment it becomes a part of your subconscious mind, the more powerful and persuasive your copy will become.
Here’s how you can emblazon this new science in your brain.
By immersing yourself in high-level persuasive content. Whether it's studying classic sales letters, analyzing successful marketing campaigns, or devouring books on rhetoric and argumentation, exposing yourself to persuasive writing at its best can provide invaluable insights into the art and science
of persuasion.
When you memorize and internalize arguments, leads, and transitions used by master copywriters, you will be emblazoning them into your brain, ultimately creating neural pathways that you can tap into whenever you're faced with a copywriting challenge.
This is what I did when I started out. I got my hands on virtually everything that Gary Bencivenga, Jim Rutz, Clayton Makepeace, and Gene Schwartz had written.
I read, re-read, and studied each piece dozens of times--going as far as
counting the paragraphs between arguments, memorizing the transitions, and the calls to actions.
Little did I know that the more I read, analyzed, and memorized their persuasive content, the more I was creating neural connections in my brain associated with high-level persuasion.
Over time, as these connections become stronger, my mind will automatically tap into them when I apply them to my writing.
This is how I was able to beat the control 77% of the time against some of the greatest copywriters of our time and make millions
of dollars in royalties in my career.
Again, I did not know this at the time but by priming my brain with persuasive content, I was programming my subconscious to work in my favor.
This
is why I could write faster and more persuasively than my competitors, because the ideas flowed more freely, and my arguments resonated more deeply.
All thanks to the groundwork laid by reading, analyzing, and memorizing key ideas, arguments, and transitions.
When you follow my lead on this, You’ll call it the best thing you ever did. You will feel that you have developed a sixth sense for persuasion and ultimately unlock your full persuasive potential.
The best way to do is to immerse yourself in high-level persuasive
content, memorize the arguments and techniques that resonate with you, and watch as your subconscious mind transforms into a wellspring of persuasive prowess.
In my $100 Million Copywriting Formula Swipe File, you'll see my sixth sense at work—the combination of techniques of Gary Bencivenga, Clayton Makepeace, Jim Rutz, Gene Schwartz, and John Caples that I emblazoned in my mind that made me millions of dollars.
When you study, analyze, and memorize the arguments, transitions, and calls to action I have written, you'll engrave in your mind the collective persuasive power of the world's top copywriters into your own brain.
Individually, you’ll see first hand:
My headline formula for grabbing readers by the throat
How I use subheads and bullet points to keep the readers' interest throughout each promotion
How I drop “cookies” throughout each piece to build desire.
How I close sale after sale with time-proven calls-to-action that work!
Together, you’ll find 233 pages filled with dozens of headline, subhead, landing page, and call-to-action ideas and offers you can use to develop your own sixth sense for high level
copywriting.
Including:
Your FREE copy of The Great Retirement Betrayal (sold separately for $99.) When you read it, you’ll see how you, too, can add this same
friendly/fatherly tone to your sales letters, landing pages, and webinars.
One Nation Under China Written like a highly-charged news article, it slowly walks you down the order form using a combination of fear and greed. It is one of my best examples of using the news hook to move your readers to do a swan dive to the order form.
Tap the Hidden Wealth Inside Your Paycheck Here you'll see how I speak to my readers in a to-a-friend-from-a-friend tone.
The One Stock That Will Make You a Marijuana MillionaireThe big takeaway here is how I use undeniable proof to make the case for
owning this incredible stock.
The New Science of Getting What You Want In it, you’ll read how I use my credibility, track record, and the dream of achieving success to walk the reader to the order form.
The Fast Money 2020 $1
Million Giveaway Here you’ll see how I use a conversational back-and-forth style to keep viewers engaged in learning the secret trading strategy that will make them rich.
Oil Time Bomb to Blindside U.S. Investors This one uses my famous “either-or” news approach to bring in readers on both sides of the argument. Prospects read every last word to see if they are
right.
The Lightning-Fast Profits Summit Here you will see one of my biggest secrets at work: How explaining how the trading mechanism works to prove to readers that this system will make readers money. So powerful, you may forget this is an example and subscribe!
The Retirement Club is one of my legendary email promotions that ran in various formats for over a decade using a simple e-vite and landing page that transformed a publication into a club by repositioning the offer.
The Master Key to Marijuana Profits relaunched a struggling publication to
incredible success. The key to success was taking a macroeconomic view and then drilling down into the individual stock picks.
My hope is that you can use the structure and format of my winning promotions to imprint my Million-Dollar Copywriting Formula in your mind.
So that you, too, can see the available means of
persuasion in any given situation.
My Valentines Savings Offer Saves You 50%
When I started marketing my winning emails and landing pages 15 years ago, I promised I would make them available to other copywriters at the lowest possible price.
Over the years, I have kept to that commitment--even as technologies have changed along with the cost of maintaining a webpage.
In fact, when I tell you how little they cost, and that you'll get it for a fraction of that price, you'll truly be amazed.
And a sweetheart of a deal when you consider I'm including full credit towards my one-on-one copywriting coaching program when you decide to sign up.
So it's almost
like getting these swipes for FREE.
When you consider you'll be gaining access to some of top performing emails, landing pages, and video sales letters in the industry, AND a full credit towards my coaching when you sign up, I think you'll agree that's a steal of deal.
So what are you waiting for?
With my almost FREE guarantee, you really do have nothing to lose and everything to gain.
Trust your sixth sense and add these winning promotions to your mind. It could be the best step you took to write faster and more persuasively than ever before.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
